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Whats Hot – Emerging Concepts Research. 1 Emerging Brands AMERICANBURGERPIZZACAFÉ BoneheadsBuilt Custom Burgers800 DegreesBruxie ChophouseBurger 21 Anthonys.

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Presentation on theme: "Whats Hot – Emerging Concepts Research. 1 Emerging Brands AMERICANBURGERPIZZACAFÉ BoneheadsBuilt Custom Burgers800 DegreesBruxie ChophouseBurger 21 Anthonys."— Presentation transcript:

1 Whats Hot – Emerging Concepts Research

2 1 Emerging Brands AMERICANBURGERPIZZACAFÉ BoneheadsBuilt Custom Burgers800 DegreesBruxie ChophouseBurger 21 Anthonys Coal Fired Pizza First Watch CineBistroBurger LoungeBlaze PizzaLazy Dog Cooper's HawkHopdoddy Burger BarPiadaNewks Eat HereShake ShackPieOlogyPJs Coffee Firebirds Wood Fired Grill Shula BurgerPizza RevSpecialtys Ocean PrimeTwisted RootProject PieFRESH Studio Movie GrillUmamiZPizzaChop't BAR & GRILLMEXICANOTHERLemonade BikinisAmericas Taco ShopEzell Famous ChickenLYFE Kitchen Marlows TavernChuysMama FuMad Greens The Greene Turtle Freebirds World Burritos Old Carolina BarbecueMendocino Farms Twin PeaksMi Cocina Tex-MexPDQ ChickenOriginal Soupman World of Beer Snappy Salads Tender Greens

3 2 I lost all my vegan powers at Burger Lounge... It was worth it. Is Hopdoddys heaven? Only one difference, the lines are shorter at the Pearly Gates. What's Piada? It's like...an Italian Chipotle…. A custom designed pizza for $7.50. What more can you ask for? Yes, I'm lovin' LYFE… All sandwiches shall hereby be measured against the Mendocino Farms model. Awesome combinations of foods sandwiched between fresh golden crisped waffles. 'PJs = Perfect Java. I love it. I really do. Everything ever said about Original Soupman is true… and it is worth every dollar to wait in line down the block for his soup. Can it get any better? Is this really fast food? Freebird blows the doors off of Chipotle. Cinebistro – ALL HAIL THE GREATEST INVENTION EVER!!! Bikinis is Hooters without the hype.

4 3 Emerging Brand Customer Sentiment Customers: Are evangelistic about emerging brands – they use social media heavily because they want to spread the word about their discovery Have researched emerging brands in advance and have high expectations upon initial visit Compare the emerging brands to established ones, both within and outside of the segment (i.e., comparisons of pizza to Chipotle) Perceive the food as better, fresher than established brands Perceive themselves as trailblazers/early adopters/trendsetters Consider long lines part of the experience and mystique of certain emerging brands Seem to enjoy the bragging rights garnered from waiting in line and feel that the food quality justifies the wait. People are more likely drawn in rather than dissuaded by lines out the door

5 4 Foursquare Check-ins Mexican brands are concentrated in Texas, Alabama, Tennessee, Kentucky and Northern CA In the Northeast, Burgers and Fresh concepts lead, followed by Pizza Southern CA leaders include, Café concepts and Fresh brands American and Bar & Grill brands are more prevalent in the Midwest and Southeast, as well as Colorado and Arizona

6 5 Foursquare Total Check-ins per Location Top Ten With a large following and cult status, Shake Shack dominates check-ins 4 Fresh concepts are in the top 10 4SQR Check-ins by Location

7 6 Foursquare Total Check-ins per Location Emerging vs. Established Brands Emerging Burger, American, and Fresh brands are outperforming established brands

8 7 Foursquare Repeat Check-ins Emerging Brands – Individually and by Segment Repeat check-ins give a sense of customer frequency and level of customer engagement with the brand Café and Fresh concepts dominate the top 10 list Fresh and Café segments have the most repeat visitors

9 8 Foursquare Repeat Check-ins Emerging vs. Established Brands All emerging categories outperform established brands except for Burger, Fresh and Other categories

10 9 Yelp Star Ratings Top 10 Brands by Star Rating Overall, emerging brands score well above the average 3 stars Project Pie tops the charts at 4.45 stars Across all categories, Pizza brands top the ranking

11 10 Yelp Star Ratings Average Stars and Reviews per Location 800 Degrees has the most reviews per location with rating of 3.76 across the brand Ratings remain strong even as brands expand, indicating brands are resonating with customers and are executed consistently Avg. review stars

12 11 Yelp Star Ratings Emerging vs. Established Brands Emerging brands consistently score higher than established brands On average, scores are about half a point higher

13 12 Lazy Dog Bruxie Yelp Influential Reviewers Café brands like Specialty Café, Bruxie and Lazy Dog have captured the most influential reviewers attention Mexican, Fresh and Burger brands were also well represented among influential reviewers The total number of Friends and Usefulness of the reviewer are compared to determine the exposure of a given review The size of the circle indicates how many people found the review helpful

14 13 Sentiment – Project Pie Common Themes REVIEWERS ARE TALKING ABOUT: Thin crust which can also be ordered gluten free or with garlic butter at no extra charge Building custom pizzas with delicious, fresh toppings and ingredients Personal food that is ready in minutes for a price ( $12 ) that most find very reasonable The assembly-line similarity to Chipotle and Subway

15 14 Sentiment – Hopdoddy Burger Bar Common Themes REVIEWERS ARE TALKING ABOUT: Delicious, juicy beef burgers, fries and milkshakes – especially the Primetime Burger and the Truffle Fries A line that is out the door, but great food, beers and service that are worth the wait A comfortable, relaxing atmosphere that make Hopdoddy a favorite in Austin and Dallas

16 15 Sentiment – Mendocino Farms Common Themes REVIEWERS ARE TALKING ABOUT: Yummy sandwiches made with fresh ingredients on a variety of delicious breads, including gluten free The menu featuring chicken, pork belly, salads and vegan options, especially good for a fresh, amazing lunch Great food and the friendly, awesome staff make the line worthwhile

17 16 Sentiment – Pizza Rev Common Themes REVIEWERS ARE TALKING ABOUT: Great concept, awesome food at a good price, especially considering it is made to order The combination of unlimited toppings, sturdy crust, cheese and great sauce that make delicious, personal pizza worth waiting in line for Love for the fresh ingredients, gluten free dough and vegan options The assembly-line similarity to Chipotle and Subway

18 17 Sentiment – PieOlogy Common Themes REVIEWERS ARE TALKING ABOUT: Awesome custom pizza that customers can create with ingredients they get to choose. Toppings, sauce, crust and cheese that taste delicious. Choices such as gluten free crust, meat, chicken and pepperoni. The assembly-line similarity to Chipotle and Subway

19 18 Sentiment – Nicks Common Themes REVIEWERS ARE TALKING ABOUT: Great homemade food, including delicious sandwiches, salads, fried deviled eggs, asparagus, halibut, chicken, ribs and burgers Friendly service, good lively atmosphere, great cocktails Amazing place, especially for lunch, but also for dinner with a reservation

20 19 Sentiment – Bruxie Common Themes REVIEWERS ARE TALKING ABOUT: The amazing flavor of savory crispy waffle sandwiches – featuring options like fried chicken, burgers, gruyere cheese and smoked salmon Nutella and banana, as well as strawberry crème brûlèe dessert waffles Lines that move quickly and are worth waiting on for the amazing flavors inside

21 20 Sentiment – Tender Greens Common Themes REVIEWERS ARE TALKING ABOUT: Delicious, fresh food, including salads with great dressing, veggies, grilled chicken, mashed potatoes and soup Healthy food that tastes good, available in a self-service, environmentally-conscious atmosphere for quick meals

22 21 Sentiment – CineBistro Common Themes REVIEWERS ARE TALKING ABOUT: A comfortable and fun way to experience a movie in a theater while enjoying dinner, drinks and full service Loving having a night out without kids (age 21+ after 6pm) in reserved, comfy seats

23 22 Sentiment – Burger Lounge Common Themes Delicious, burgers made from grass-fed beef in combination with a host of tasty organic ingredients The flavor of the fries, onion rings, salads, turkey burgers and quinoa veggie burgers Great friendly superior service REVIEWERS ARE TALKING ABOUT:


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