Presentation on theme: "Design/Social Media Elements of Paradigm Café Reveal Campaign Jeff Smyth Thea Pulliati Kayla Terry."— Presentation transcript:
Design/Social Media Elements of Paradigm Café Reveal Campaign Jeff Smyth Thea Pulliati Kayla Terry
Strategic Plan Strategy I: Create online presence for Paradigm Strategy II: Develop a Visual Identity for Paradigm
Creating an Online Presence Secure Paradigm E-mail address Utilize Twitter page to periodically reveal information about the campaign and the opening of Paradigm Café Once Paradigm is open, use Facebook fan page to give specific and detailed information about Paradigm Café Produce a social media guide
Social Media Guide Contains instructions on maintaining social media sites connected to Paradigm Café
Visual Identity Create a visual identity system to unify Paradigms communication tools and official documents Create a logo that suits Paradigms identity Develop promotional material for the reveal campaign
Visual Identity System Contains standards for logo, type, graphics and colors for all things visual.