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Insomnia Café Owned and Operated by: Kelsey Eklund, Spencer Henshaw & Alison Wigglesworth.

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Presentation on theme: "Insomnia Café Owned and Operated by: Kelsey Eklund, Spencer Henshaw & Alison Wigglesworth."— Presentation transcript:

1 Insomnia Café Owned and Operated by: Kelsey Eklund, Spencer Henshaw & Alison Wigglesworth

2 About Us passed down from Spencers grandfather previously known as Broadway Café idea grew from lack of coffee shops open late for graveyard shift workers located in downtown Laramie, Wyoming open 24 hours a day, seven days a week strive to deliver best coffee and food available ambition = succeeding customer expectations

3 In-Store Products variety of products available in store coffee/ espresso ice cream bagels muffins cookies fresh fruit provide both healthy and sweet treats for any time of day

4 In-Store Services physical store provides two main services catering live music performances suitable for both business and individuals services unique to our store, give edge over competition

5 Online Products & Services specialize in coffee as our online product provide a variety of flavors from around the world exclusive to our online front, not all found in store offer multiple services to our online account- holding customers online pre-orders catering orders live music applications

6 Storefront Marketing offer three main marketing strategies punch card– ten punches = free drink of choice late night and early bird specials– 25% off your order during specified times information board– includes details on latest events and specials created with customers in mind striving for a better experience with and for customers

7 Online Marketing developed three marketing techniques unique to online store pre-order discount– encourages ordering ahead for quicker service and more convenience upcoming events– latest events schedule signup– receive coupons and stay in the know keep customers involved without having to visit store

8 Metrics decided on three specific metrics to gauge company success length of stay on website per visitor number of registrations filled out per 100 visitors to online site number of individual hits to website metrics specific to online storefront

9 Microsoft Dynamics CRM Plans create accurate and detailed customer database use information to specify promotions and events to certain customers communicate more effectively and often with customers create stronger relationships with customers use to suggest friendly relationships among customers based on interests provide incentives to be a valued customer

10 SDLC Project designed system website using Expression Web used systems development life cycle to create website focused on being user-friendly and easily navigated

11 Website Example

12 Web 2.0 ZooLoo Blogging customers able to create own site draws customers through friendly social atmosphere Mixlr- allows customers access to streaming music online uses to stream music for our customers if no live music Tastebuds- find single people sharing their tastes in music useful in marketing our musical performances

13 References Baltzan, P. and Phillips, A. (2011). M: Information Systems. New York: McGraw-Hill. CherylZaidan. (n.d.). What Is Microsoft Dynamics CRM? | eHow.com. eHow | How To Do Just About Everything! | How To Videos & Articles | eHow.com. Retrieved March 31, 2011, from KaBlog! Simple Social Blogging for Free. (n.d.). KaBlog! Simple Social Blogging for Free. Retrieved February 14, 2011, from Microsoft Dynamics CRM - CRM Case Studies, Customer Success Stories, Videos. (n.d.). Microsoft Dynamics CRM. Retrieved March 31, 2011, from customers

14 References Microsoft Dynamics CRM - CRM How to Buy. (n.d.). Microsoft Dynamics CRM. Retrieved March 31, 2011, from On Demand Customer Relationship Management Software. (n.d.). On Demand Customer Relationship Management Software. Retrieved March 31, 2011, from Online CRM software | CRM Solutions | Hosted cloud-based CRM. (n.d.). Microsoft Dynamics CRM. Retrieved March 29, 2011, from

15 References OTT., Inc.., & Partner, a. M. (n.d.). Microsoft Dynamics CRM 2011: Top Features to Be Excited About « CRM Software Reviews at the CRM Software Blog. CRM Software Reviews at the CRM Software Blog. Retrieved March 31, 2011, from excited-about/ Sundae. (n.d.). Mixlr | Broadcast Live, High-quality Audio. Mixlr | Broadcast Live, High-quality Audio. Retrieved February 14, 2011, from Tastebuds - Free Music Dating and Social Network for Music Lovers. (n.d.). Tastebuds - Free Music Dating and Social Network for Music Lovers. Retrieved February 14, 2011, from


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