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The World's First High-Priced Lattes: Chic Cafés.

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Presentation on theme: "The World's First High-Priced Lattes: Chic Cafés."— Presentation transcript:

1 The World's First High-Priced Lattes: Chic Cafés

2 A nation of coffee lovers

3 Starbucks: Paris's Avenue de l'Opera

4 Cafés

5 Coffee at all hours: right kind of coffee served with the right kind of nibbles and in the right kind of place

6 Beans as souvenirs & an exotic new beverage

7 Coffee as a universal panacea

8 First lattés: "coffeed milk" or "milked coffee"

9 maison du café

10 Coffee as an inexpensive alternative to beer

11 The Parisian café was to be glamorous and elegant, a place where patrons would linger in order to see and be seen Francesco Procopio dei ColtelliCafé Procope

12 Pay for a setting glamorous to linger Café Procope (interior)garçon de café

13 Street service

14 The essence of style

15 Nibbles: fare both light and elegant

16 Range of beverages: coffee, tea, chocolate, & limonade (soft drinks)

17 Original sidewalk cafés

18 Soak up some of that elusive French style

19 Most expensive luxury drinks of all time

20 Dream of Hemingway


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