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Jane Collings and Pete Watton Understanding the Organisation Session 6.

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1 Jane Collings and Pete Watton Understanding the Organisation Session 6

2 Module Aims to support the learner in identifying and reviewing how organisations are structured and managed to facilitate exploration of the learners immediate and wider work context in order to promote professional developmentObjectives B By the end of this session you will be able to: conduct a Stakeholder analysis for your own organisation conduct a PESTLE analysis of your own organisation conduct a SWOT analysis of your own organisation

3 Organisations need to regularly reflect on who are their stakeholders and the external,internal factors and influences that impact on their operation. The findings from these analyses are then used to review and inform the organisational planning process Without this analysis organisations cannot ensure their future direction is based on evidence. This session is going to use three analyses:- Stakeholder – to identify who are they and what are their interests PESTLE – to examine external factors SWOT – to examine internal factors Organisational analysis

4 Who are the stakeholders? – Anyone who has an interest in the success of organisations including:- A stakeholder analysis is used to identify the key persons, groups or organisations with an interest in the organisation It can provide an overall picture of involvement It identifies their relationship and interests e.g. a customer, supplier etc It can identify potential conflicts CustomersStaffLocal community GovernmentCreditorsSuppliers

5 Stakeholder Analysis StakeholderImportanceRelative influence Risks/ assumptions Action The steps Draw up a stakeholder table/diagram identifying who the stakeholders are. Assess each stakeholder's importance and their relative power/influence. Identify risks and assumptions which will affect the success of the organisation Many different methods are used including :-

6 Stakeholder Analysis – different methods


8 Stakeholder analysis – different methods Accessed: 05/07/2011 Created by Grochim

9 StakeholderImportance Relative influence Risks/ assumptions Action Volunteers and TrusteesHigh Will we have enough to staff the cafe Ensure we motivate, train and care for our volunteers Customers / communityHigh They will want to use the cafe Other cafes will become more popular We need to consult & survey them on a regular basis SuppliersMediumLow We need goods at a competitive prices We need to constantly seek new & different suppliers Local Authority Environmental health HighHigh as they can close us We need to pass all the inspections Rigorous hygiene standards Paid cafe manager High The manager will leaveEnsure we motivate, train and care for our paid staff Example stakeholder analysis – Community Cafe

10 Activity 1 Stakeholder analysis Undertake a stakeholder analysis of your organisation or department / section Ensure you consider both internal and external stakeholders and consider the impact, influence and potential risks they have on your organisation/department/section

11 PESTLE and SWOT Analysis In order for organisations to plan for the future they need a clear idea of the external and internal environments they are operating This can be carried out through using the PESTLE and SWOT tools for analysis

12 PESTLE Analysis An analysis of external influences that impact on an organisation can be carried out using the PESTLE tool P- Political what is the effect of current or anticipated government policy E – Economic how does the economic climate affect the organisation – is the market/demand expanding or contracting S- Socio – Cultural How do attitudes beliefs ethical standards affect your organisation what makes people want what you offer – will changes in demography affect you ? T- Technological How does technological changes affect you L – Legal How does the law and changes to the law affect your organisation E – Environmental How does the environment and sustainability issues impact on your organisation

13 PoliticalEconomicSociocultural Local Authority support Tax relief for not for profit organisations Rules for social enterprise Food costs Fuel costs Wage costs Insurance Customer income Attitudes to volunteering Unemployment Attitudes to community Healthy Eating Leisure time TechnologicalLegalEnvironmental Availability and cost of WiFi Environmental health law H and S laws Employment law VAT Energy consumption Waste disposal Example PESTLE analysis – Community Cafe

14 Activity 2 PESTLE analysis Undertake a PESTLE analysis of your organisation or department / section Ensure you consider the impact of these external influences they have on your organisation/department/section

15 SWOT analysis A SWOT analysis is an excellent tool for an internal analysis of your organisation/department/section

16 StrengthsWeakness Good volunteer base Trustees commitment Customer base Strong local community Lots of other cafes Location not high street Pricing levels Profit margin to pay for manager OpportunitiesThreat Adult education, health and training Community garden Use of young people on work experience Funding from health Price of food Legislation Council tax Example SWOT analysis – Community Cafe

17 Activity 3 SWOT analysis Undertake a SWOT analysis of your organisation or department / section To complete this analysis ensure you consider your organisation/department/section objectively

18 Drucker, P. (1995) Managing at a Timer of Great Change. Butterworth-Heinemann. Investors in People website Accessed 14 th February References

19 Examples: Kolb, D. (1984) 'Experiential Learning: Experience as the Source of Learning and Development. New Jersey: Prentice-Hall JISC OER IPR Support Project (2010) OER IPR Starter Pack. Accessed 31st January 2011.Images For further information see: University of Plymouth Learning Development (2008) University of Plymouth Guide to referencing. University of Plymouth. e_2006_content/How%20to%20reference.doc Accessed 31 st January 2011. e_2006_content/How%20to%20reference.doc References

20 This resource was created by the University of Plymouth, Learning from WOeRk project. This project is funded by HEFCE as part of the HEA/JISC OER release programme.Learning from WOeRk This resource is licensed under the terms of the Attribution-Non-Commercial-Share Alike 2.0 UK: England & Wales license ( The resource, where specified below, contains other 3 rd party materials under their own licenses. The licenses and attributions are outlined below: 1.The name of the University of Plymouth and its logos are unregistered trade marks of the University. The University reserves all rights to these items beyond their inclusion in these CC resources. 2.The JISC logo, the and the logo of the Higher Education Academy are licensed under the terms of the Creative Commons Attribution -non-commercial-No Derivative Works 2.0 UK England & Wales license. All reproductions must comply with the terms of that license. Author Jane Collings, Pete Watton InstituteUniversity of Plymouth Title Organisational Analysis Description PowerPoint Presentation Date Created 31 st March 2011 Educational Level Level 4 Keywords UKOER LFWOERK UOPCPDWBL Learning from Woerk WBL Work Based Learning CPD Continuous Professional Development Creative Commons License CC-BY-NC-SA Author Jane Collings, Pete Watton Back page originally developed by the OER phase 1 C-Change project ©University of Plymouth, 2010, some rights reserved

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