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Microsoft TV Platform Consumer and Commerce Group Microsoft 1999. 7. 9.

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Presentation on theme: "Microsoft TV Platform Consumer and Commerce Group Microsoft 1999. 7. 9."— Presentation transcript:

1 Microsoft TV Platform Consumer and Commerce Group Microsoft

2 Agenda WebTV WebTV TVPAK TVPAK Windows Media Technology Windows Media Technology Demo Demo

3 Video Computing ? Windows PC TV Internet is driving the integration of Data and Video/Audio

4 The Next Mass Media! Printing press Radio Television Online PC/TV

5 WebTV is Better TV Enhances TV viewing with Internet content Adds more choice and control to television Provides relevant information on demand

6 User interface is simple

7 EPG – TV experience integrated with Internet Data

8 Enhanced Commercial

9 Where is the opportunity? Television & WebTV Satellite Cable ISP WebTV Networks WebSite Analog Terrestrial Digital Terrestrial Broadcasters

10 TV Software Platform Motivation Television can be improved dramatically by the magic of software Television can be improved dramatically by the magic of software Bringing compelling consumer features to exploit the digital network and Internet revolutions Bringing compelling consumer features to exploit the digital network and Internet revolutions Microsoft can be the catalyst to major new industry opportunities Microsoft can be the catalyst to major new industry opportunities But Microsoft is dependent on partners But Microsoft is dependent on partners Especially OEMs and Network Operators together Especially OEMs and Network Operators together

11 Television Device Markets All these devices are affected by the worldwide deployment of digital broadcast networks, and by the Internet and Internet-based content All these devices are affected by the worldwide deployment of digital broadcast networks, and by the Internet and Internet-based content Televisions Televisions Internet on TV terminals Internet on TV terminals Cable set top boxes Cable set top boxes Satellite set top boxes Satellite set top boxes Digital Terrestrial set top boxes Digital Terrestrial set top boxes DVD players DVD players Game machines Game machines More More Estimates up to 200 million units WW by 2002 Estimates up to 200 million units WW by 2002

12 Microsoft TV Platform Strategy Deliver a configurable and extensible platform Deliver a configurable and extensible platform Wide range of product options Wide range of product options Constant stream of new important features Constant stream of new important features Enable OEMs to build innovative television products Enable OEMs to build innovative television products Enable Network Operators to provide Internet and Enhanced TV services to subscribers Enable Network Operators to provide Internet and Enhanced TV services to subscribers Complement platform with content and application services, to show the way Complement platform with content and application services, to show the way Enable broadcasters to produce Interactive Television programming Enable broadcasters to produce Interactive Television programming

13 Microsoft Strengths Internet leadership Internet leadership Internet Explorer, MSN, WebTV Network, Windows NT ® Server, BackOffice ® Internet Explorer, MSN, WebTV Network, Windows NT ® Server, BackOffice ® TV leadership TV leadership WebTV, WebTV for Windows, Data + video evangelism WebTV, WebTV for Windows, Data + video evangelism Support for hardware innovation Support for hardware innovation Familiar, flexible, reliable support for hardware options Familiar, flexible, reliable support for hardware options Content development and evangelism Content development and evangelism Commitment Commitment Investments, Partnerships, Risk-taking Investments, Partnerships, Risk-taking Enabling Television Innovation

14 Microsofts Comprehensive Television Offering ClientSoftware Content & ApplicationServices Microsoft TV Platform Adaptation Kit (TVPAK) Microsoft TV Platform Adaptation Kit (TVPAK) Microsoft TV: Enables OEMs to build Internet and Enhanced Television products Microsoft TV: Enables OEMs to build Internet and Enhanced Television products Microsoft TV Server: Enables NetOps to deploy digital network services Microsoft TV Server: Enables NetOps to deploy digital network services Components available separately, but optimized to run together MSN and WebTV Networks to complement Network Operator application/service offerings MSN and WebTV Networks to complement Network Operator application/service offerings ServerSoftware

15 TVPAK Key component of the Microsoft ® Portfolio Adds Value to NetworksTVPAK Key component of the Microsoft ® Portfolio Adds Value to Networks Portal Core Services: Hotmail, Passport, BL/IM, News, Chat Content Centers CSR BillingSystem BackOffice Network Operator Windows NT/2000 Server MSN PAK NetOpServices Microsoft TV Microsoft TV Microsoft TVServer Client Server Services

16 Microsoft TV OEM or Reference Hardware Windows CE BroadcastServices Browser Web Experience TV Experience Microsoft TV Drivers and OAL

17 Dialup Cable/Satellite Dialup/Satellite Cable Windows CE APIs Browser Shell: HTML, JavaScript, XML Microsoft TV Components TV Experience: EPG CPU WinsockTCP/IP DOCSISSoft/HWModem SNMPTFTPDHCPUDPTAPIPPPRASDialScript AnalogTunerDigitalTuner GraphicsProcessor EPGControl Microsoft TV OEM Apps: (Client App Frmwrk) 3rd Party NativeApps:Games HAL Drivers Drivers DDHAL AC3FilterMPEGFilter SmartCard StorageControl IR Input/Output Tuner (A/D) Tuner (A/D) Demux Demux Vid. Encoder Vid. Encoder Broadcast Services APIs CA EPGDatabase Registry Sample Drivers MS TV Core Windows CE Parallel / Serial Parallel / Serial IDE Disk IDE Disk Vid Digitizer Vid Digitizer BootLoader Kernel FileSystem GWES MS TV Apps Hardware DirectDraw TVControl DirectShow Web Experience: , News, Chat

18 Microsoft TV Features (1/2) Windows CE 2.12 based Windows CE 2.12 based Win32 ® API subset Win32 ® API subset Multi-Platform, Multi-Threaded, Multi-Tasking Multi-Platform, Multi-Threaded, Multi-Tasking COM, DLL, ActiveX ®, GDI, MMU support COM, DLL, ActiveX ®, GDI, MMU support DirectX ® Support DirectX ® Support DirectDraw ®, DirectSound ®, DirectShow ® DirectDraw ®, DirectSound ®, DirectShow ® MS TV Broadcast Services MS TV Broadcast Services TV Control TV Control EPG infrastructure EPG infrastructure Conditional Access Conditional Access Broadcast Data and ATVEF Broadcast Data and ATVEF MS TV Browser MS TV Browser HTML 4.0, DHTML, DOM, ActiveX, XML, JavaScript HTML 4.0, DHTML, DOM, ActiveX, XML, JavaScript TVlens, FontManager, Printing TVlens, FontManager, Printing

19 Microsoft TV Features (2/2) Communication Protocols Communication Protocols Winsock 1.1 and TCP/IP Winsock 1.1 and TCP/IP TAPI, RAS, NDIS 4.0, PPP, WTVP TAPI, RAS, NDIS 4.0, PPP, WTVP DialScript DialScript Internationalized Code Internationalized Code Multiple Languages Multiple Languages Unicode code Unicode code Input/Output methods Input/Output methods Locale support Locale support Developer Tools Developer Tools Windows NT ® simulator for browser Windows NT ® simulator for browser Windows CE toolkit for Visual C++ ®, Platform Builder Windows CE toolkit for Visual C++ ®, Platform Builder BootROM Kit and Diagnostic tools BootROM Kit and Diagnostic tools Documentation Documentation HW/Service minimum requirements HW/Service minimum requirements Developers manual and guides Developers manual and guides

20 Microsoft TV Server 1.0 Infrastructure Services Device Management Services End-User Experience Services Microsoft TV Server Windows 2000 Server SQL 7.0 CommercePlutonium Portal Federated Services: Hotmail, Passport, BL/IM, News, Chat Content Centers

21 Why Microsoft TV Server? Optional: Enhances Microsoft TV Optional: Enhances Microsoft TV Manages set top boxes Manages set top boxes Subscriber retention and acquisition Subscriber retention and acquisition Improve existing services Improve existing services Personalization, Content and Ad targeting, eCommerce, better decision making through data warehousing tools, and others Personalization, Content and Ad targeting, eCommerce, better decision making through data warehousing tools, and others Add new enhanced Television services Add new enhanced Television services EPG, Interactive programming, VOD, Gaming, Video ads and others EPG, Interactive programming, VOD, Gaming, Video ads and others Improves end-user experience to web services for TV subscribers Improves end-user experience to web services for TV subscribers Integrates with existing infrastructure Integrates with existing infrastructure Lowers TCO Lowers TCO

22 Microsoft TV Server 1.0 Architecture ContentReformat Device Management Services Enhanced End-User Experience Services WebHome , News ProvisioningServiceMgmt. CustomerCare LoggingBillingI/F Adv Mgmt. DataWarehousing Infrastructure Services Directory Proxy/Cache Search EPGListings Software Upgrades Data Uploads Data Downloads

23 Designed To Integrate With Existing Systems VOD Server Community Services Mail, News, Chat EPG Listings Content SMS/BillingMonitoring/ Service Mgmt D D D Microsoft TV Server SI/NetOp builds drivers to systems Core

24 Network Operator Home Page Customizable and extensible

25 Consumer Value Ease of use for powerful features Ease of use for powerful features Television content becomes deeper and broader Television content becomes deeper and broader Impulse information and shopping access Impulse information and shopping access Inexpensive access to the Internet and Inexpensive access to the Internet and Enjoy new forms of television, information, entertainment content Enjoy new forms of television, information, entertainment content Get the topic/show that you want, when you want it Get the topic/show that you want, when you want it Games available without separate device Games available without separate device Information accessible across devices Information accessible across devices And more…. And more….

26 Content/Programming Value Leverage Web programming to video programming and vice versa Leverage Web programming to video programming and vice versa Innovative programming options to acquire new viewers, rewrite the rules Innovative programming options to acquire new viewers, rewrite the rules More advertising carriage More advertising carriage More targeted, effective advertising More targeted, effective advertising Viewer retention options Viewer retention options Viewer merchandising options Viewer merchandising options Cannot afford to be left behind the trend Cannot afford to be left behind the trend

27 Network Operator Value New layer of revenue streams from digital video and data services New layer of revenue streams from digital video and data services Constant stream of potential new content Constant stream of potential new content WWW = millions of potential new content channels WWW = millions of potential new content channels Increased advertising density Increased advertising density Positioned to tap major ecommerce businesses Positioned to tap major ecommerce businesses Valued like an Internet company and a broadcast video company in one Valued like an Internet company and a broadcast video company in one Owns the customers…not just site hits Owns the customers…not just site hits

28 Why TVPAK? Only TV platform offering on the market that can guarantee: Only TV platform offering on the market that can guarantee: High level of Internet compatibility High level of Internet compatibility Compatibility with many hardware platforms and networks Compatibility with many hardware platforms and networks Scalable and extensible technology Scalable and extensible technology Best TV user experience Best TV user experience Part of a comprehensive solution for the TV and content industry Part of a comprehensive solution for the TV and content industry Large community of client and server application developers Large community of client and server application developers

29 How do you start now Contact me to discuss how you start your own Enhanced TV services or WebTV like services Contact me to discuss how you start your own Enhanced TV services or WebTV like Adopt Windows Media Technology to get into Internet Broadcasting Business. Adopt Windows Media Technology to get into Internet Broadcasting Business.

30 What is Streaming Media? Vastly improved end-user experience Vastly improved end-user experience Instant playback -- no lengthy downloads Instant playback -- no lengthy downloads Longer, richer content now available Longer, richer content now available Greater control for content providers Greater control for content providers Content never saved to disk Content never saved to disk Generate reports on usage Generate reports on usage Integrated, synchronized content Integrated, synchronized content Audio, video, images, scripts, URLs, … Audio, video, images, scripts, URLs, … Unicast and multicast streams Unicast and multicast streams 1 stream/user or 1 stream/many users 1 stream/user or 1 stream/many users

31 Digital Media Applications Radio and Music World wide radio Music videos Downloadable music Communications & Training Seminars Courseware Exec speeches News & Entertainment Breaking news Movie trailers Pay-per-view Grass Roots Broadcasting Internet only radio Local events

32 What is Windows Media? Streaming Media solution Streaming Media solution From Modem to Broadband From Modem to Broadband Unicast and Multicast Distribution Unicast and Multicast Distribution Download-and-Play solution Download-and-Play solution Unmatched Audio Quality Unmatched Audio Quality Digital Rights Management Digital Rights Management Windows Media Technologies Windows Media Technologies Clients, Tools, Services and Partners Clients, Tools, Services and Partners Tight integration with Windows NT, Office 2000, IE5 Tight integration with Windows NT, Office 2000, IE5 Free download off Microsoft.com, Not licensed Free download off Microsoft.com, Not licensed

33 Windows Media Audio New Microsoft-developed audio codec New Microsoft-developed audio codec Best audio quality Best audio quality Streaming: Stereo 22 KHz sampling at 20 Kbps Streaming: Stereo 22 KHz sampling at 20 Kbps Download: 1/2 size of MP3 at same quality Download: 1/2 size of MP3 at same quality Widest range Widest range 6 Kbps to 128 Kbps, mono and stereo 6 Kbps to 128 Kbps, mono and stereo Frequency response results in much richer sound Frequency response results in much richer sound Highest performance Highest performance 20 times faster encode speed than MetaSound 20 times faster encode speed than MetaSound Automatic distribution Automatic distribution 75 KB auto-download to 33+ million WMP users 75 KB auto-download to 33+ million WMP users

34 Windows Media Video Modem to Broadband Solution Modem to Broadband Solution Stream from 20Kbps (Modem) to 5Mbps Stream from 20Kbps (Modem) to 5Mbps High frame rates (30fps) at all bandwidths High frame rates (30fps) at all bandwidths Dramatic video improvement at modem rates Dramatic video improvement at modem rates Broadcast quality video at broadband rates Broadcast quality video at broadband rates MPEG-4 video compression MPEG-4 video compression Does not require any hardware encoder/decoder Does not require any hardware encoder/decoder Open Standard defined by ISO, MPEG Open Standard defined by ISO, MPEG Optimized for MMX, Pentium-III encoders Optimized for MMX, Pentium-III encoders Intelligent Streaming Intelligent Streaming Up to six bands of video in one ASF file Up to six bands of video in one ASF file Automatic selection of best bandwidth stream Automatic selection of best bandwidth stream

35 WMT partners WMT partners,, M2B,, M2B SBS SBS Encoding/Authoring Encoding/Authoring Digicat,, DNC,, 7Web, OnDigital Digicat,, DNC,, 7Web, OnDigital

36 Demo

37 Related Site TVPAK TVPAK Software Download Software Download wsmedia/ wsmedia/ wsmedia/ wsmedia/ Microsoft Media Portal Microsoft Media Portal The most Reach in the world, 5! The most Reach in the world, 5! MP3.com is 2.5 MP3.com is 2.5 MSN Korea MSN Korea

38 Conclusion Microsoft ® has the right plan and the right software Microsoft ® has the right plan and the right software But we will keep listening to you and the market to stay right But we will keep listening to you and the market to stay right It is the pivotal time, where new fortunes are made or lost It is the pivotal time, where new fortunes are made or lost There is plenty of opportunity to go around There is plenty of opportunity to go around Microsoft can be your key partner Microsoft can be your key partner Easy to work with Easy to work with Source of the greatest opportunity Source of the greatest opportunity

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