Presentation is loading. Please wait.

Presentation is loading. Please wait.

National Hot Rod Association (NHRA) –300mph Top Fuel and Funny Cars, 200mph Pro Stock Cars, 195mph Pro Stock Motorcycles –Every race broadcast on ESPN2.

Similar presentations

Presentation on theme: "National Hot Rod Association (NHRA) –300mph Top Fuel and Funny Cars, 200mph Pro Stock Cars, 195mph Pro Stock Motorcycles –Every race broadcast on ESPN2."— Presentation transcript:


2 National Hot Rod Association (NHRA) –300mph Top Fuel and Funny Cars, 200mph Pro Stock Cars, 195mph Pro Stock Motorcycles –Every race broadcast on ESPN2 & ESPN2HD –ESPN2 is in more than 96 million households –Up to 125,000 spectators per event –National tour reaching 37 of the top 50 DMAs Steve Johnson Racing 2009 –23rd consecutive year racing in NHRA Pro ranks

3 Average of 100,000 fans at each event Motorcycles are 1 of 4 Pro Categories Motorcycles go 0-60 mph in 1 second & 0-100 mph in 2 seconds ¼ mile in 6.9 seconds @ just under 200mph 600 lbs with rider about 400 hp No Seatbelts, Roll Cage or Parachute

4 . Media… without winning Live TV- ABC, NBC, ESPN2, or webcam based shows Morning drive time, performance, racing, or variety shows Gear interview to careers, candy, or consumer products Work with all local TV and Newspapers to report on event Exposure creates Branding and education about product, sponsor or industry

5 Media… without winning Off track education appearances generate print exposure

6 2 Helmet cameras assures sponsor of TV time on ESPN2

7 Commercials or Tech tips for any brand or products

8 Reconnect Sponsors brand with Fan/Customer: Hand out racing cards Front: Steve with Bike and sponsor logos Back: Sponsor info with pictures Partners information of sponsor Web page address Couponing or a tear off

9 NHRA Youth and Educational Services (YES) Fridays at NHRA National events that connects education and drag racing. YES continues to reach over 25,000 vo-tech students annually. Steve Johnson (in red) is one of 5 speakers.

10 NHRA YES events… Steve is guest speaker NATIONAL EVENTS 1.Gainesville, FL 2.Houston, TX 3.Atlanta, GA 4.St. Louis, MO 5.Chicago, IL 6.Englishtown, NJ 7.Indianapolis, IN 8.Charlotte, NC 9.Dallas, TX 10.Memphis, TN 11.Los Angeles, CA

11 After YES event… NHRA Pro Stock Bike 101 Steve talks about basics of Pro Stock Motorcycles and How-to-Win Get up close to our $90,000 U.S. Nationals winning motorcycle Q & A session Tour of Rig

12 Career Opportunities Fair At NHRA Race in November: 3500 to 5000 students come to the track to learn about a career Displays are set up for each industry Steve talks about careers and getting specific education for that field

13 Skills USA: Steves presentation on careers and specific training after high school Regional competitions Georgia Alabama Or any target National Show Award presentation Bike display Drive traffic to display Autographs Attendance 2 to 5000 students at every event

14 " Steve is a true champion for the youth who will build, maintain and service the infrastructure of America in the 21stCentury. Tim Lawrence Executive director

15 Trade Shows corporate functions: Traffic builders Can go international Turns Static Booth into an Dynamitic Booth Real prizes Specific training

16 Corporate Functions: Employee Appreciation Day Rig Tours Racing seminar and video Reaction timer races with prizes

17 Steve Johnson Racing Web Integration – A link to will be – – – U

18 Provide an heart pounding experience for students, sales teams, educators, customers and guest Provide an incentive program for anyone or any company Reward your customers or sales team and enhance your sales Relationship Builder Use our tractor trailer as your weekend office Your corporate footprint into motorsports Benefits of Entertaining with Steve Johnson Racing at the race

19 SJR Pit Side Corporate Services: –VIP Race Hauler Tour Computer Data Retrieval Spare Parts and Engines Snap-on tool storage Clutch Management Drivers Lounge –VIP Starting Line Access –Reaction Timer Race with Prizes for Perfect Times –Pictures with Motorcycle and Steve Johnson –Personal Meet & Greet with Driver & Team –Lunch or Snacks* –Drinks available throughout the day –Goodie Bags* –Unlimited Hospitality Access- A private, shaded space to relax, and socialize throughout the day Can be used treat customers, employees, vendors, or elected guests, giving them something they cant buy anywhere else – a behind the scenes look at what it takes to race.

20 Your guests will meet Steve Johnson and the team Have time to take pictures Get personalized autographs Pit Area Meet and Greet

21 Steve Johnson Racing (SJR) Hospitality Unlimited access to SJR pit & hospitality; your weekend office Its private, trackside and convenient Drinks and snacks provided

22 Customize tours – small or large Steve and crew chief will provide you and your guest a VIP tour Tours of the Race Rig

23 Tours of the Race Rig Stage 1 Data Retrieval Bike set-up Technology update

24 Tours of the Race Rig Stage 2 Tool Organization and Parts See how our team transports a multi-million dollar racing and marketing operation in a 80 foot long tractor trailer

25 Tours of the Race Rig Clutch Management See how the team prepares An up close and personal look with the Pros

26 Tours of the Race Rig Drivers Lounge Go where Steve prepares for each race Meetings with clients and sponsors The ultimate VIP area for any race team

27 NHRA Pro Stock Bike 101 Stage 3 Steve talks about basics of Pro Stock Motorcycles and How-to-Win Get up close to our $90,000 U.S. Nationals winning motorcycle Q & A session

28 Reaction Timer Seminar & Race Learn about a NHRA starting line (Christmas tree) and our reaction timer Test your reaction skills Race against Steve Johnson and others Create competition and win prizes (optional)

29 Reaction Timer is mobile Company functions with bikes Ladder or scoreboard with winner Private parties Very portable

30 Capture Your Memories

31 Stage with Steve You and your guests travel with team to the Staging Lanes before the races Be a part of the SJR team

32 Accompany Steve to Drivers Introductions Stand on the track and see all your favorite NHRA Drivers introduced Drivers Introductions (Sunday only)

33 Experience All the Pit Action Swap and Service engine between rounds Feel the action of racing from behind the ropes

34 We will provide a life long experience Your guests and customers are our VIPs All Day Experience

35 Guest or Customer Memory Personalized and autographed by Steve Can add your company logo Framed custom picture to extend experience

36 2010 Steve Johnson Racing Schedule Gainesville, Florida March 11-14 Houston, Texas April 9-11 St. Louis, Missouri (Madison, Illinois) April 30 May 2 Atlanta, Georgia April 14--16 Chicago, Illinois June 3-6 Englishtown, New Jersey June 10-13 Norwalk, Ohio June 24-27 Sonoma, California July 16-18 Denver, Colorado July 23-25 Brainerd, Minnesota August 12-15 Memphis, Tennessee August 20-22 Indianapolis, Indiana*September 1-6 Concord, North Carolina September 16-19 Dallas, Texas September 23-26 Reading, Pennsylvania October 7-10 Las Vegas, Nevada October 28-31 Pomona, California November 11-14

37 Winning with Steve Johnson Racing: 2 time winner of NHRA U.S. Nationals Recipient of NHRAs Good Hand award

38 Logos on Race Day Uniforms Sleeve – A Upper Chest – B Stomach – C Center Chest - D

39 More signage space than any other kind of motorcycle in motorsports

40 Front fender - A Behind seat - B Below seat - C Wheelie bar panel - D

41 Tractor Trailer can be wrapped with corporate branding

42 Costs: Major Sponsorship = 650K per year (includes an account manager) Major associate = 350K Associate program = 250 -100K Breakdown of sponsorship activation and driver appearances are available on request. Steve Johnson 2551 Ruffner Ct. Birmingham, Al. 35210 Office 205-956-4777 Cell 916-716-8282


Download ppt "National Hot Rod Association (NHRA) –300mph Top Fuel and Funny Cars, 200mph Pro Stock Cars, 195mph Pro Stock Motorcycles –Every race broadcast on ESPN2."

Similar presentations

Ads by Google