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Google search on Article Reach October 25, 2012 at 1:00 am Ambassador Bridge owner Manuel "Matty" Moroun 's multimillion dollar advertising campaign against.

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Presentation on theme: "Google search on Article Reach October 25, 2012 at 1:00 am Ambassador Bridge owner Manuel "Matty" Moroun 's multimillion dollar advertising campaign against."— Presentation transcript:

1 Google search on Article Reach October 25, 2012 at 1:00 am Ambassador Bridge owner Manuel "Matty" Moroun 's multimillion dollar advertising campaign against a new bridge to Canada appears to be getting through to Michiganians too young to vote. Through the first week in October, Moroun's Detroit International Bridge Co. has spent at least $14.5 million in TV ads over the past 20 months (plus $4.6 million on signature gathering, consultants and promotions to get the proposal on the ballot). From The Detroit News: 02/ #ixzz2AM37H7bf

2 What is Article Reach ArticleReach is a unique consortial borrowing system that provides users with print or full- text electronic articles not available from their local library.

3 Alliant International University (US) Australian National University (Aus) Azusa Pacific University (US) California State University, Long Beach (US) Georgetown University (US) Michigan State University (US) Queensland University of Technology (Aus) University of Glasgow (UK) University of Liverpool (UK) University of Newcastle (Aus) University of Sydney (Aus) University of Technology, Sydney (Aus) University of Warwick (UK) University of Wollongong (Aus) Victoria University (Aus)

4 How did we implement at Victoria University? Quiet launch in April 2012 for requesting Supply in August 2012

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7 Who can use Article Reach? All VU patrons can use AR Undergrads can only request for documents using Article Reach VDX for higher degree and staff

8 What is Pass2ILL This is an III application Sends an to ILL system

9 Examples of s in VDX fomat USERID=VI ClientName=Nguyen, Quoc tu ReqArticleAuthor=Keat, Teoh ReqArticleTitle=Integration of TAM Based Electronic Commerce Models for Trust ReqISSN= ReqIssueTitle=Vol:5; Iss: 1/2 ReqPartPubDate= ReqPagination=404 ReqItemFormatCode=202 ReqTitle=Journal of American Academy of Business, Cambridge CopyrightStatus=3

10 How does Victoria University handle supply for Article Reach We use dropbox to supply Requests comes in Millennium client in AR

11 Requesting – by VU users CategoryAprilMayJuneJulyAugSeptOctNovDecTOTAL Requests Initiated Requests Filled Requests Cancelled* Requests Unfilled Requests Sent to ILL** Requests Turnaround Time (hours) Fill Rate58%75%58%43%66%63%61%

12 Filled By (which institution filled the request same site - patron site and supplying site are the same #%#% Michigan State % % Georgetown % % Glasgow %10.12% Liverpool %20.31% Australian Nat U %142.56% Sydney % % CS Long Beach % % U of Tech, Sydney %00.00% Azusa Pacific Univ %83.32% Univ of Wollongong % % Alliant Intl U % % Victoria University of Tech %312.50% Queensland U of Tech %00.00% Total % %

13 Article Reach Standards Successful & unsuccessful requests should be processed within 24 hours Cancelling & passing Requests Image quality Resends


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