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Helen-harrison & company Analize Istrazivanja Audijencije TV MOST Od Helen Harrison Decembar 2008.

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Presentation on theme: "Helen-harrison & company Analize Istrazivanja Audijencije TV MOST Od Helen Harrison Decembar 2008."— Presentation transcript:

1 helen-harrison & company Analize Istrazivanja Audijencije TV MOST Od Helen Harrison Decembar 2008

2 helen-harrison & company Metodologija Istrazivanja 17,029 Region Mitrovice + 12,256 Region Zvecan = Total: 29,285 (46,045 Odraslih Severni region Jan 2008) Dnevnik uradjen od anketiranih 374 Odraslih dnevnik (533 Jan 2008) 7 dana, Citav dan, Segmenti od 15 min Ponedeljak-Nedelja

3 helen-harrison & company Podaci merenja audiencije Definicija podataka - Rating Optimalan broj slusalaca: 30,000 Odrasli od 15god+ Rating = % od mogucih slusalaca TV 15min u trazenom vremenskom periodu (dnevno, dan u nedelji, nedeljno, mesecno itd.) Rating 000s = broj individua koji gleda TV 15min u trazenom vremenskom periodu

4 helen-harrison & company Podaci merenja audiencije Definicija podataka - Rating Optimalan broj slusalaca: 30,000 Odrasli od 15god+ Rating = % Rating 000s Ukoliko 300 gleda TV od 9:00 – 9:15 rating je 1%

5 helen-harrison & company Podaci merenja audiencije Definicija - Presek Presek = % od totalnog broja TV audiencije koja gleda odredjenu stanicu u trazenom periodu (dnevno, dan u nedelji, nedeljno, mesecno itd.)

6 helen-harrison & company % Presek po kanalu Odraslih 15god+ TV MOST

7 helen-harrison & company TV MOST Audiencija Total Area TV MOST Rating1.5 Daily Average 000's424 Daily Reach %29.8 Weekly Reach 000's16,546 Weekly Reach %59.0 ATS Minutes39 Share11%

8 helen-harrison & company Audiencija % Profil po polu TV MOST = B92

9 helen-harrison & company Audiencija % Profil po polu Rekapitulacija TV MOST

10 helen-harrison & company TV MOST Audiencija % Profil po Starosti

11 helen-harrison & company TV MOST Rekapitulacija Audiencija % Profil po Starosti

12 helen-harrison & company TV MOST Audiencija Gledanost po 15mins

13 helen-harrison & company Audiencija Reach TV MOST po Danima Odraslih 15god+

14 helen-harrison & company TV MOST Top 20 Event Reach% ShareNo_Of_BC 1DNEVNIK 2 RTS119:30-20:003,1725.27 2FILM22:00-23:592,88612.15 3SERIAL - "KATALINA"20:10-20:592,75310.95 4VESTI TV MOST17:25-17:392,54019.36 5VESTI TVNS17:00-17:242,40816.45 6FUDBAL17:40-19:292,33714.02 7KVIZ - "SLAGALICA"18:55-19:291,8725.96 8FILM U 14.0014:00-15:391,83412.17 9SERIAL - "UNDRESSED"22:30-22:541,71516.15 10MUZICKI PROGRAM18:10-18:441,7058.96 11KOSARKA20:45-22:341,56613.31 12MUZIKA22:35-23:591,52710.04 13DNEVNIK 1 RTS112:00-12:291,4939.47 14SERIAL - "GORKI PLODOVI"20:05-21:091,44313.71 15VESTI TV MOST16:00-16:101,36213.84 16VESTI18:45-18:591,0867.85 17MUZIKA15:40-15:591,07418.33 18VESTI11:55-11:5996112.17 19VESTI14:00-14:0483214.35 20TENIS16:05-17:2478828.01

15 helen-harrison & company TV MOST Top 21-40 Event Reach% ShareNo_Of_BC 21JUTARNJI PROGRAM08:25-09:147709.35 22FILM20:00-21:597566.01 23KOCKA, KOCKA, KOCKICA11:05-11:5469613.52 24HEPI TV09:50-11:546848.05 25VESTI11:00-11:0465811.72 26MUZIKA12:35-13:5963711.33 27ANGLUNIPE (PROGRAM NA ROMSKOM JEZIKU) 12:00-12:1455820.91 28RADIM, GRADIM17:40-18:0952910.01 29INFO CULT17:40-18:0448411.81 30AUTO SPRINT13:35-13:5948221.81 31KLJUC13:05-13:594759.41 32ZRNO PO ZRNO12:35-12:5946318.61 33MUZICKI PROGRAM16:05-16:594355.32 34SERIAL : "MOJ RODJAK SA SELA"20:05-20:594297.11 35DOKUMENTARNI PROGRAM17:40-18:1442211.51 36UPITNIK15:45-16:593999.31 37MUZIKA21:00-21:593903.01 38BELI LUK I PAPRICICA09:30-09:493778.65 39SERIAL - "KATALINA" (R)13:15-13:5934121.35 40CRTANI FILM11:05-11:5932210.91

16 helen-harrison & company Helen-harrison & company ltd Istrazivacke sluzbe nezavisnih medija i konsultacije sirom sveta Ustanovljene 1993 Radjene na Kosovu sa IREX-om od 2002

17 helen-harrison & company helen-harrison & company ltd Independent market & media research services since 1993


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