Presentation is loading. Please wait.

Presentation is loading. Please wait.

Helen-harrison & company Analize Istrazivanja Audijencije TV MOST Od Helen Harrison Decembar 2008.

Similar presentations


Presentation on theme: "Helen-harrison & company Analize Istrazivanja Audijencije TV MOST Od Helen Harrison Decembar 2008."— Presentation transcript:

1 helen-harrison & company Analize Istrazivanja Audijencije TV MOST Od Helen Harrison Decembar 2008

2 helen-harrison & company Metodologija Istrazivanja 17,029 Region Mitrovice + 12,256 Region Zvecan = Total: 29,285 (46,045 Odraslih Severni region Jan 2008) Dnevnik uradjen od anketiranih 374 Odraslih dnevnik (533 Jan 2008) 7 dana, Citav dan, Segmenti od 15 min Ponedeljak-Nedelja

3 helen-harrison & company Podaci merenja audiencije Definicija podataka - Rating Optimalan broj slusalaca: 30,000 Odrasli od 15god+ Rating = % od mogucih slusalaca TV 15min u trazenom vremenskom periodu (dnevno, dan u nedelji, nedeljno, mesecno itd.) Rating 000s = broj individua koji gleda TV 15min u trazenom vremenskom periodu

4 helen-harrison & company Podaci merenja audiencije Definicija podataka - Rating Optimalan broj slusalaca: 30,000 Odrasli od 15god+ Rating = % Rating 000s Ukoliko 300 gleda TV od 9:00 – 9:15 rating je 1%

5 helen-harrison & company Podaci merenja audiencije Definicija - Presek Presek = % od totalnog broja TV audiencije koja gleda odredjenu stanicu u trazenom periodu (dnevno, dan u nedelji, nedeljno, mesecno itd.)

6 helen-harrison & company % Presek po kanalu Odraslih 15god+ TV MOST

7 helen-harrison & company TV MOST Audiencija Total Area TV MOST Rating1.5 Daily Average 000's424 Daily Reach %29.8 Weekly Reach 000's16,546 Weekly Reach %59.0 ATS Minutes39 Share11%

8 helen-harrison & company Audiencija % Profil po polu TV MOST = B92

9 helen-harrison & company Audiencija % Profil po polu Rekapitulacija TV MOST

10 helen-harrison & company TV MOST Audiencija % Profil po Starosti

11 helen-harrison & company TV MOST Rekapitulacija Audiencija % Profil po Starosti

12 helen-harrison & company TV MOST Audiencija Gledanost po 15mins

13 helen-harrison & company Audiencija Reach TV MOST po Danima Odraslih 15god+

14 helen-harrison & company TV MOST Top 20 Event Reach% ShareNo_Of_BC 1DNEVNIK 2 RTS119:30-20:003, FILM22:00-23:592, SERIAL - "KATALINA"20:10-20:592, VESTI TV MOST17:25-17:392, VESTI TVNS17:00-17:242, FUDBAL17:40-19:292, KVIZ - "SLAGALICA"18:55-19:291, FILM U :00-15:391, SERIAL - "UNDRESSED"22:30-22:541, MUZICKI PROGRAM18:10-18:441, KOSARKA20:45-22:341, MUZIKA22:35-23:591, DNEVNIK 1 RTS112:00-12:291, SERIAL - "GORKI PLODOVI"20:05-21:091, VESTI TV MOST16:00-16:101, VESTI18:45-18:591, MUZIKA15:40-15:591, VESTI11:55-11: VESTI14:00-14: TENIS16:05-17:

15 helen-harrison & company TV MOST Top Event Reach% ShareNo_Of_BC 21JUTARNJI PROGRAM08:25-09: FILM20:00-21: KOCKA, KOCKA, KOCKICA11:05-11: HEPI TV09:50-11: VESTI11:00-11: MUZIKA12:35-13: ANGLUNIPE (PROGRAM NA ROMSKOM JEZIKU) 12:00-12: RADIM, GRADIM17:40-18: INFO CULT17:40-18: AUTO SPRINT13:35-13: KLJUC13:05-13: ZRNO PO ZRNO12:35-12: MUZICKI PROGRAM16:05-16: SERIAL : "MOJ RODJAK SA SELA"20:05-20: DOKUMENTARNI PROGRAM17:40-18: UPITNIK15:45-16: MUZIKA21:00-21: BELI LUK I PAPRICICA09:30-09: SERIAL - "KATALINA" (R)13:15-13: CRTANI FILM11:05-11:

16 helen-harrison & company Helen-harrison & company ltd Istrazivacke sluzbe nezavisnih medija i konsultacije sirom sveta Ustanovljene 1993 Radjene na Kosovu sa IREX-om od 2002

17 helen-harrison & company helen-harrison & company ltd Independent market & media research services since 1993


Download ppt "Helen-harrison & company Analize Istrazivanja Audijencije TV MOST Od Helen Harrison Decembar 2008."

Similar presentations


Ads by Google