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THE COURT OF SOCIAL GRIEVANCES An online platform leveraging social media to resolve disputes Because justice is a spectator sport. 1 Presented by Lilly.

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Presentation on theme: "THE COURT OF SOCIAL GRIEVANCES An online platform leveraging social media to resolve disputes Because justice is a spectator sport. 1 Presented by Lilly."— Presentation transcript:

1 THE COURT OF SOCIAL GRIEVANCES An online platform leveraging social media to resolve disputes Because justice is a spectator sport. 1 Presented by Lilly Ghahremani, JD, MBA

2 WHATS THE PROBLEM WITH THIS PHOTO? 2

3 THE VISION Social media is home base for self-expression and our second lives. The court that matters today is the court of public opinion. And yet it has no permanent residence. Lets capture the energy of the online world and use it to provide a reliable platform for the resolution of personal disputes. COMMUNITY. QUICK ANSWERS. FUNNY & SOCIAL. 3

4 HOW ARE PEOPLE CURRENTLY SOLVING PROBLEMS IN THEIR LIVES? Social media We go here by the millions to vent. We love talking about ourselves. Advice chat boards Yahoo Answers, etc. No community, no incentive. Basic & unattractive. ODR sites Heavy and legal. The legal system Expensive. Time-consuming. Intimidating. Skepticism. Doesnt cover the issues that keep us up at night. 4

5 THE APPEAL OF ONLINE SOLUTIONS Crowdsourcing We now reach out to strangers for financial solutions, why not emotional? Comfort The easy way to communicate. Instant gratification The solution to your problem can be delivered online 5

6 COURT IS NOW IN SESSION THE TRIFECTA A single-source solution for: Social disputes and questions Have fun & gain loyalty Customer complaint resolution (C2B) Reinforce brand equity through positive PR Minor legal cases The road ahead: higher stakes issues & diverse revenue sources 6

7 TAKE IT TO THE JURY! (TRUE STORY!) Whats the problem?I asked my husband for a ring, and he suggested I spend the money on a tummy tuck instead! Who are the players?A vs. M (her vs. him) What are the facts? A: 10 yr anniversary, twins, unsolicited insult, never buys jewelry M: She doesnt deserve it What do you want?A: A gift - and an apology! 7

8 WHY IT WORKS Something for every personality The Plaintiff, The Jury, Judges, Advisors, The Defendant, Voyeurs & Friends Reality legal programming is on the rise Judge Judy: Sept 2013 averaged over 9.4M viewers its best premiere- week viewership in 10 years; ahead of any other syndicated daytime show in terms of total viewers Relatable The consumer relates to reality TV, because the events depicted could just as easily have happened to [them] (Kilborn, 424) 8

9 ITS ALL ABOUT THE APPROACH BE THE EFFICIENT OPTION An accessible, time and cost-effective way to address - and resolve - personal matters. ENTERTAIN THEM Draw from the power of social networks for a jury of your peers. Distinguish ourselves from law by having a sense of humor about it all. INSPIRE FREQUENT USE Diversify with various avenues & reasons for user engagement, all under one umbrella (much like a court system). 9

10 $TRATEGIES Targeted Product Advertising Uniquely motivated users Referral Services Attorneys and other experts issue opinions Corporate Memberships Large corps with emphasis on culture agree to have customer issues resolved publicly (Zappos, Southwest Air, Virgin, etc.) Co-branding Go to market strategy bolstered by partnering with existing community owners and co-branding with celebrities and others 10

11 GROWING THE AUDIENCE Case of the Day highlights Popular jurists Compile/archive wisdom from past cases Add new corporate members Offline marketing events (appearances, live shows, etc.) Global potential: China, the world 11

12 WHO WE ARE Multi-disciplinary, diverse team. Lilly Ghahremani, JD, MBA Self-hating attorney. Brand licensing. Marketing & communications strategist. Social media addict. UCLA School of Law/CA Bar. Ali Rahimi, MBA Over 15 yr. business development, M&A and strategic alliances expertise. Previously CEO of Saferep, and COO of Himojo. Two successful exits. Has worked with Apple, Netscape, WebMD, Time Warner, in addition to serving in a number of advisory and board seats. Benjamin Queen Operations expert with a focus on business process design, biz dev, and strategic alliances. His insights have been used by Juniper Networks, PricewaterhouseCoopers, eLoyalty, Marsh Inc., Goldman Sachs, American Express, The New York Mercantile Exchange and The Vanguard Group. ADVISORS: Ms. Nassim Sarraf– Global alliance management to drive product development (Sony), advertising & corporate mktg Mr. Jerald Shaevitz – Co-founder of Semi-Gas, Managing Partner KLM Capital Group, CFO Gasonics BS, MS, JD (UCLA School of Law) Mr. David Bartnicki –15 yr+ commercial software development. Founder Westbay Services, BS/MS Computer Science 12

13 CONCLUSION We are a dynamic team that is passionate about building fun, profitable products that use technology to make peoples lives better Go to market strategy: partner with existing community owners & co-branding Advertisement as well as transaction-based revenue model Problems are an evergreen market. We invite you to explore the opportunity of The Court and join us in building our vision. 13


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