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Mobilizing Your Marketing Mix Presented by: Kent Lewis President & Founder Anvil Media, Inc. 503.260.6700.

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Presentation on theme: "Mobilizing Your Marketing Mix Presented by: Kent Lewis President & Founder Anvil Media, Inc. 503.260.6700."— Presentation transcript:

1 Mobilizing Your Marketing Mix Presented by: Kent Lewis President & Founder Anvil Media, Inc

2 About Anvil Media Anvil Media, Inc. is digital marketing agency specializing in search engine marketing services, including analytics, search engine optimization, pay-per-click management, conversion optimization, mobile & social media marketing services.

3 Agenda Mobile Marketing Overview Website Advertising Location-based Services & SMS Apps & Gaming Measurement Resources

4 Mobile Marketing Overview

5 Why Mobile Personal Targeted Scalable Immediate Actionable Portable Interactive Measurable

6 Mobile Marketing: New Frontier

7 Mobile Marketing: Numberpalooza

8 Websites Visited via Smartphone

9 Mobile Search Growth

10 Mobile Search by Type

11 Mobile Marketing Evolution

12 Mobile: Influencing Purchase Process

13 Mobile Websites

14 Mobile Website Optimization

15 Mobile-friendly Websites Optimizing for Mobile No Flash & larger buttons (with spacing) Contact information in footer Map & driving directions Building for Mobile WordPress plug-ins Design in CSS (Handheld.css & iPhone.css) Dedicated website (m.company.com)

16 Mobile-friendly WordPress Website

17 Quick and Dirty Mobile Site Google Mobile Site Builder

18 Example: I-5.MOBI

19 Mobile Advertising

20 Mobile Ad Spend

21 Mobile Ads: Driving Action

22 Mobile PPC Advertising: Google Dedicated Mobile PPC Campaign Location & Click-to-Call Extensions Landing Pages & Conversion Funnel (LiveBall)

23 Mobile Display Advertising: iAds A recent study released by Campbells showed that iAds were twice as effective as TV advertising, and consumers who say the iAd were four times more likely to purchase the product than those who saw the TV ad

24 Trans-Media Advertising Used to direct viewers to specific URL QR Codes (square) Digimarc Discover (embedded)

25 Location-based Services

26 LBS: The Big 3 Virtual Loyalty/Couponing Programs Utilize cellular, GPS, Bluetooth & NFC technology Popular: Google & Facebook Places, Foursquare Alt Platforms: Yelp! Mobile, GoWalla & Loopt

27 LBS: Growth & Privacy

28 Mobile & SMS

29 on Mobile 20% of sent by retailers is opened on a mobile device

30 Mobile & SMS Mobile-friendly platform (ExactTarget) Build or buy SMS platform (MobileStorm) Mobile-friendly content strategy Ideal for market research/surveys (Opiniator)

31 Mobile Applications

32 Mobile App Stats

33 Mobile App vs. Website

34 Example: ChoiceHotels.com

35 Mobile Gaming

36 Mobile Gaming Stats

37 Mobile Gaming Opportunities Sponsorship Product Placement Branded Entertainment Requires Promotion

38 Mobile Measurement

39 Mobile Analytics Mobile Platforms (AdMob, Bango, Mobilytics) Analytics Platforms (Google, Omniture, WebTrends) Apps (Flurry) Integrated (Unica, Responsys)

40 Mobile Analytics: Google

41

42 Mobile Marketing Resources Links Mobile Marketing Association eBoogieeBoogie (list of mobile-friendly websites) Google On Designing Mobile Friendly Websites 11 Excellent Solutions for Making Your Website Mobile Friendly Mobile Gaming Insights and Statistics Articles Mobilizing for 2011 With a Mobile Marketing Strategy Mobilizing for 2011 With a Mobile Marketing Strategy 5 Reasons for Brands not to Outsource Social Media Marketing Why Only Idiots Promote Their Brands Facebook Page via Traditional Media 6 Social Media Platforms At-a-Glance Whitepapers The Marketers Guide to Location-Based Social Networking The Marketers Guide to Location-Based Social Networking The Marketers Guide to Optimizing Your Web Content for Search Engines The Advanced Guide to Pay-Per-Click (PPC) Marketing The Marketers Guide to Getting Started with Social Media Marketing

43 Read Anvils blog, articles & white papers Subscribe to our newsletter or follow us on Twitter Contact us with questions about mobile marketing Q&A & Next Steps Kent Lewis President Anvil Media, Inc. 310 NE Failing Street Portland, OR O: x223 M: Twitter & LinkedIn: kentlewiskentlewis


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