Presentation on theme: "Mobile TV Breaks Free! Introduction Confidential and Proprietary."— Presentation transcript:
Mobile TV Breaks Free! Introduction Confidential and Proprietary
2 Management Team Experienced Mobile TV Experts Founder & CEO 12 year veteran of the mobile industry spanning carrier, infrastructure, and mobile TV applications companies. Former Vice President of Sales-North America IKIVO (Mobile TV company) Sold and built first 2G GSM (T-Mobile), and first 3G UMTS/HSDPA (AT&T) wireless network during tenure at Nortel and Nokia-Siemens Networks. Relationships with Handset OEMs, Carriers, and Consumer Electronic Companies. Founder, VP of Business Development Former VP of Sales at Bluestreak Technology (Mobile TV Provider) Former Executive at TVGuide Mobile TV Division 10 year veteran of wireless content and mobile TV technology Past entrepreneurial start-up experience
3 AirCast Mobile, Inc. Summary Company Name: AirCast Mobile, Inc. Offices: Chicago, IL & New York, NY Founded: 2008 Market Opportunity : $9 Billion U.S. Wireless Smart Phone Market Intellectual Property : Patent-Pending Device for Mobile Phones to Receive Mobile TV signals.
4 2 Years after launch the main mobile TV companies have yet to be fully embraced by consumers. Why? High Monthly Subscription Fees (For Acceptable ROI) Limited Handset Choices (Due to Embedded Solutions) Limited Choice in Content (TV only) Service Quality (Current Wireless Networks Not Built to Sustain (Prolonged Video Streaming) Problems with Current Mobile TV Model
6 Traditional TV Broadcasting HD Digital Broadcasts High-Definition Digital Signal (720p) Utilizes existing TV towers and infrastructure for deployment TV signals covers 99% of the U.S. geography (and part of Canada/Mexico) Broadcast TV has existing in the U.S. for the last 81 years (July 2 nd, 1928) On July 12, 2009 the U.S. transitioned from Analog to HD Digital Television By Law, TV Stations must deploy a free TV signal
7 Digital TV Goes Mobile Mobile DTV (ATSC-MH)
8 Television Station Groups Who Owns the 880 Local Stations
9 Mobile DTV Footprint Where the 880 Stations Located
10 Where Mobile DTV is Today 33% of U.S. Population Covered! Currently, 65 station groups are deploying Mobile DTV covering approximately 33% of the U.S. population with more to come!
11 Almost 90% of mobile subscribers expressed interest in viewing live, local news programming on the go. 88% Breaking News Coverage 76% Emergency Reports 75% Weather Information 65% Entertainment Content 44% Live Sporting Events Interest In Mobile DTV Magid Media Labs Survey Dec local-mobile-tv/ ?utm_medium=nl&utm_source=internal
13 Business Structure Two Groups with a Common Goal Business to Business Handset OEM Focus White Label Mobile TV Applications for Android Content Partners EPG Patent Fees AirCast Patent Fees You Pay Us, We Pay Everyone Else Business to Consumer Direct to Consumer Focus iPhone/iPod/iPad/Blackberry Mobile TV Application with Integrated Content Partners App Store, Retail and Online Distribution Channel Innovative Roadmap for Applications
14 AirCast Mobile Mission Statement AirCast Mobile designs, develops and sells innovative hardware and software solutions to enable wireless subscribers to receive and watch live, local broadcast television on their mobile devices for FREE. iPhone/iPod/iPadWindows MobileAndroidBlackberry
15 AirCase Hardware Solution Patent-Pending Hardware Receiver Supports ALL Smart Phone Connections Houses Battery, and Chipsets Receives the Over-the-Air Signal Innovative Software Application Attractive, user-friendly mobile client used to view TV broadcast & Program Guide Data Decodes and Displays Mobile TV Stream SVG-based (XML) Application Framework Supports H.264 video and AAC Audio Devices Targeted iPhone, iPad, iPod Touch, Blackberry, and Windows Mobile devices (Actual Client) A case & backup battery that provides content
Our Software Solutions Proprietary Applications Sold Direct to Consumer –Apple (iPod, iPhone, iPad), Blackberry –Sold via Application Stores –Mobile TV-Only, Mobile TV+Sports, Mobile TV+DVR –Integrated with Content Partners White-Label Applications Sold to OEMs –Android, Windows Mobile –Licensed to major CE and Handset OEMs –Mobile TV-Only, Mobile TV+VOD, Mobile TV+DVR –Bundled with Mobile DTV Accessory Patent (AirCast) –Bundled with EPG Patent Fee
17 In 2009 Consumers spent $55 Billion on Mobile Accessories $40 billion (73%) was spent on after-market accessories Mobile Accessory Data From ABI Research Report 35% ($26.6B) is sold via Carriers Stores 33% ($26.6B) is sold via Big Box Store 30% $26.6B) is sold via 3 rd Online Resellers Top 3 Accessories Purchased Case, Battery, Charger
18 iPhone Android Windows Mobile Blackberry Smartphone Sales Grew by 50% from Feb to Oct 2009* iPhone & Blackberry leading the market Addressable Market 90 Million Existing Smart Phone Users *According to ComScore December 2009 Report
19 Product Roadmap
20 TV-Only Receiver Dongles and Cases for iPhone, iPod Touch, iPad, Windows Mobile, RIM, and Android Devices. TV-Only Product (Version 1.0) Mobile DTV-Only Product ($99 MSRP) Actual iPhone Application
21 Interactive Product (Version 1.5) Mobile DTV + Services ($99 MSRP) Real Time Voting (Non-SMS for American Idol) Breaking News, Weather, Stock Tickers Data Collection Advertising Revenue Free TV + Premium Content Streamed Over 3G/wifi Video-on-Demand integration with Content Partners
22 Watch your Favorite Teams Live with additional info streamed to your phone Interactive Sports Example Live Sports with value-added stats Sports related information can be displayed and streamed via 3G while the user watches the live sporting event in real-time via Mobile DTV. Get player stats, team standings, breaking news, or follow another game play by play all while watching a live game!
23 DVR Product (Version 2.0) Industrys First for Smart Phones! ($99 MSRP) New Hardware: Innovative hardware configuration that utilizes a memory card to directly record your favorite programs to the accessory. New Software: Simple user interface to designate shows as Favorites, and to set up view future recordings. 1 GB card = 2 hours of Recordings
24 Future Markets New Products / New Markets
25 Can be used with Mobile TV, VOD, SD Card Movies, iPhone Video Projector Pico Projector Product Business Users ($299 MSRP)
26 Distribution Channels
27 Financial Projections Pro-Forma (B2B + B2C) 3% Smart Phone Market Penetration by Year 6
28 Our Current Partners AirCast Mobile enjoys the support of industry leading companies who share our commitment to the Mobile DTV market.
29 Milestone Achievements 2009 – Fundraising/Prototype Creation 2010 – TV-Only iPhone Product Launch, Online Sales, $99 MSRP 2011 – Interactive Product, OEM/Carrier Agreement, $45 Wholesale 2012 – DVR Product, Big Box Retailer Launch $60 Wholesale 2012 – Projector Product, Direct to Consumer $299 MRSP 2013 – Achieve 1 Million Devices Shipped (In Aggregate) 2014 – Achieve 2 Million Devices Shipped (In Aggregate)
30 Early Interest In AirCast On-Going Customer Discussions T-Mobile has expressed interest in our Solution Ability to offer Mobile TV without ANY network infrastructure investment Mobile TV is of high interest amongst younger demographics. Can utilize newly launched 3G network to increase 3G ARPU Sprint has expressed interest in our Solution Sees benefit from a non-embedded solutions (ie accessories) Can utilize 3G/4G network for interactivity features Increased Retail ARPU (average revenue per user) LG has expressed interest in our Solution Committed to showcase our products in national TV commercials Samsung is interest in partnering with AirCast Interested in licensing our software for Accessories Motorola has expressed interest in our Solution Entertainment bundles to launch new Android Handsets (Cliq, etc) Early Consumer Demand 1500 Pre-Orders taken without knowing price or availability for iPhone product via YouTube.
31 AirCast Mobile is a finalist for the Most Innovative and Upcoming Mobile Startup in 2009 Award by the CTIA & MobiTechFest Industry Recognition
32 Investment Request In order to lead the marketplace by offering the first mobile accessory that provides TV content; AirCast Mobile is seeking $2 million in startup funding. These funds will use to launch our products, secure an exclusive distribution deal with a major handset OEM or Carrier, and provide the financial backing to be successful in the mobile marketplace.
33 To view a demo of our applications please visit: Mobile TV Breaks FREE! 7308 Circle Ave Forest Park, IL ( )