Presentation on theme: "Mobile TV Breaks Free! Introduction Confidential and Proprietary."— Presentation transcript:
1 Mobile TV Breaks Free!IntroductionConfidential and Proprietary
2 Management Team Experienced Mobile TV Experts Founder & CEO• 12 year veteran of the mobile industry spanning carrier, infrastructure, and mobile TV applications companies.• Former Vice President of Sales-North America IKIVO (Mobile TV company)• Sold and built first 2G GSM (T-Mobile), and first 3G UMTS/HSDPA (AT&T) wireless network during tenure at Nortel and Nokia-Siemens Networks.• Relationships with Handset OEM’s, Carriers, and Consumer Electronic Companies.Founder, VP of Business Development• Former VP of Sales at Bluestreak Technology (Mobile TV Provider)• Former Executive at TVGuide Mobile TV Division• 10 year veteran of wireless content and mobile TV technology• Past entrepreneurial start-up experienceConfidential
3 AirCast Mobile, Inc. Summary Company Name: AirCast Mobile, Inc.Offices: Chicago, IL & New York, NY Founded: 2008Market Opportunity: $9 Billion U.S. Wireless Smart Phone MarketIntellectual Property: Patent-Pending Device for MobilePhones to Receive Mobile TV signals.
4 Problems with Current Mobile TV Model 2 Years after launch the main mobile TV companies have yet to be fully embraced by consumers. Why?High Monthly Subscription Fees (For Acceptable ROI)Limited Handset Choices (Due to Embedded Solutions)Limited “Choice” in Content (TV only)Service Quality (Current Wireless Networks Not Built to Sustain(Prolonged Video Streaming)
6 By Law, TV Stations must deploy a free TV signal Traditional TV BroadcastingHD Digital BroadcastsOn July 12, 2009 the U.S. transitioned from Analog to HD Digital TelevisionHigh-Definition Digital Signal (720p)Utilizes existing TV towers and infrastructure for deploymentTV signals covers 99% of the U.S. geography (and part of Canada/Mexico)Broadcast TV has existing in the U.S. for the last 81 years(July 2nd, 1928)By Law, TV Stations must deploy a free TV signal
7 This New FREE Mobile TV Signal is called Digital TV Goes MobileMobile DTV (ATSC-MH)Realizing the Potential Advertising Revenue Safety Uses Overall Profitability 880 Regional and National TV Stations decided to allocate a portion of the existing HD broadcast spectrum to mobile devices, and create a new Mobile TV market.This New FREE Mobile TV Signal is calledMobile DTVH.264 Video & AAC HE V2 Audio
8 Television Station Groups Who Owns the 880 Local Stations
9 Mobile DTV FootprintWhere the 880 Stations Located
10 Where Mobile DTV is Today 33% of U.S. Population Covered!Currently, 65 station groups are deploying Mobile DTV covering approximately 33% of the U.S. population with more to come!
11 Interest In Mobile DTVMagid Media Labs Survey Dec.2009“Almost 90% of mobile subscribers expressed interest in viewing live, local news programming on the go.”88% Breaking News Coverage76% Emergency Reports75% Weather Information65% Entertainment Content44% Live Sporting Events
13 “You Pay Us, We Pay Everyone Else” Business StructureTwo Groups with a Common GoalBusiness to BusinessHandset OEM FocusWhite Label Mobile TV Applications for AndroidContent PartnersEPG Patent FeesAirCast Patent Fees“You Pay Us, We Pay Everyone Else”Business to ConsumerDirect to Consumer FocusiPhone/iPod/iPad/BlackberryMobile TV Application withIntegrated Content PartnersApp Store, Retail and Online Distribution ChannelInnovative Roadmap for Applications
14 AirCast Mobile Mission Statement “AirCast Mobile designs, develops and sells innovative hardware and software solutions to enable wireless subscribers to receive and watch live, local broadcast television on their mobile devices for FREE.”BlackberryiPhone/iPod/iPadWindows MobileAndroidConfidential
15 ‘AirCase” Hardware Solution A case & backup battery that provides content“Patent-Pending” Hardware ReceiverSupports ALL Smart Phone ConnectionsHouses Battery, and ChipsetsReceives the Over-the-Air SignalInnovative Software ApplicationAttractive, user-friendly mobile client usedto view TV broadcast & Program Guide DataDecodes and Displays Mobile TV StreamSVG-based (XML) Application FrameworkSupports H.264 video and AAC AudioDevices TargetediPhone, iPad, iPod Touch, Blackberry, and Windows Mobile devices(Actual Client)Confidential
16 Our Software Solutions Proprietary Applications Sold Direct to ConsumerApple (iPod, iPhone, iPad), BlackberrySold via Application StoresMobile TV-Only, Mobile TV+Sports, Mobile TV+DVRIntegrated with Content PartnersWhite-Label Applications Sold to OEM’sAndroid, Windows MobileLicensed to major CE and Handset OEM’sMobile TV-Only, Mobile TV+VOD, Mobile TV+DVRBundled with Mobile DTV Accessory Patent (AirCast)Bundled with EPG Patent Fee
17 Top 3 Accessories Purchased Mobile Accessory DataFrom ABI Research ReportIn 2009 Consumers spent $55 Billion on Mobile Accessories $40 billion (73%) was spent on after-market accessories35% ($26.6B) is sold via Carriers Stores33% ($26.6B) is sold via Big Box Store30% $26.6B) is sold via 3rd Online ResellersTop 3 Accessories PurchasedCase, Battery, Charger
18 Addressable Market iPhone Android Windows Mobile Blackberry 90 Million Existing Smart Phone UsersiPhoneAndroidWindows MobileBlackberrySmartphone Sales Grew by 50% from Feb to Oct 2009*iPhone & Blackberry leading the market*According to ComScore December 2009 Report
19 More Than Just Free TV More Content = More Value Product RoadmapMore Than Just Free TV More Content = More Value
20 Actual iPhone Application TV-Only Product (Version 1.0)Mobile DTV-Only Product ($99 MSRP)TV-Only Receiver “Dongles” and “Cases” for iPhone, iPod Touch, iPad, Windows Mobile, RIM, and Android Devices.Actual iPhone Application
21 Free TV + Premium Content Streamed Over 3G/wifi Interactive Product (Version 1.5)Mobile DTV + Services ($99 MSRP)Free TV + Premium Content Streamed Over 3G/wifiVideo-on-Demand integration with Content PartnersReal Time Voting (Non-SMS for American Idol)Breaking News, Weather, Stock TickersData Collection Advertising Revenue
22 Interactive Sports Example Live Sports with value-added statsWatch your Favorite Teams Live with additional info streamed to your phoneSports related information can be displayed and streamed via 3G while the user watches the live sporting event in real-time via Mobile DTV.Get player stats, team standings, breaking news, or follow another game play by play all while watching a live game!
23 1 GB card = 2 hours of Recordings DVR Product (Version 2.0)Industry’s First for Smart Phones! ($99 MSRP)New Hardware: Innovative hardware configuration that utilizes a memory card to directly record your favorite programs to the accessory.New Software: Simple user interface to designate shows as “Favorites”, and to set up view future recordings.1 GB card = 2 hours of Recordings
24 Global Markets New Features & Products Future Markets New Products / New MarketsGlobal MarketsT-DMB (Korea)1-Seg (Japan, Brazil)DVB-H (Ireland, Austria, Spain, Germany)CMMB (China)New Features & ProductsSD Card Movie CapabilityWimax CapabilityProjector CapabilityTouchscreen TV’s
25 Pico Projector Integrated Pico Projector ProductProjectorBusiness Users ($299 MSRP)Pico Projector IntegratedCan be used with Mobile TV, VOD, SD Card Movies, iPhone Video
26 Distribution Channels Direct to Consumer (B2C)AirCastAmazonOthersHandset OEM (B2B)“Entertainment” Packaged Bundles for OEM’sBig Box Retailer (B2C)Best BuyCostCoWalmartApplication Stores (B2C)iTunesWindows MarketplaceAndroid Market
27 3% Smart Phone Market Penetration by Year 6 Financial Projections Pro-Forma (B2B + B2C)3% Smart Phone Market Penetration by Year 6
28 Our Current PartnersAirCast Mobile enjoys the support of industry leading companies who share our commitment to the Mobile DTV market.Confidential
29 Milestone Achievements 2009 – Fundraising/Prototype Creation2010 – “TV-Only” iPhone Product Launch, Online Sales, $99 MSRP2011 – “Interactive” Product, OEM/Carrier Agreement, $45 Wholesale2012 – “DVR” Product, Big Box Retailer Launch $60 Wholesale2012 – “Projector” Product, Direct to Consumer $299 MRSP2013 – Achieve 1 Million Devices Shipped (In Aggregate)2014 – Achieve 2 Million Devices Shipped (In Aggregate)Confidential29
30 Early Interest In AirCast On-Going Customer Discussions T-Mobile has expressed interest in our Solution• Ability to offer Mobile TV without ANY network infrastructure investment• Mobile TV is of “high” interest amongst younger demographics.• Can utilize newly launched 3G network to increase 3G ARPUSprint has expressed interest in our Solution• Sees benefit from a non-embedded solutions (ie accessories)• Can utilize 3G/4G network for interactivity features• Increased Retail ARPU (average revenue per user)LG has expressed interest in our Solution• Committed to showcase our products in national TV commercialsSamsung is interest in partnering with AirCast• Interested in licensing our software for AccessoriesMotorola has expressed interest in our Solution• Entertainment “bundles” to launch new Android Handsets (Cliq, etc)Early Consumer Demand 1500 Pre-Orders taken without knowing price or availability for iPhone product via YouTube.Confidential
31 Industry RecognitionAirCast Mobile is a finalist for the “Most Innovative and Upcoming Mobile Startup in 2009” Award by the CTIA & MobiTechFest
32 AirCast Mobile is seeking $2 million in startup funding. Investment RequestIn order to lead the marketplace by offering the first mobile accessory that provides TV content;AirCast Mobile is seeking $2 million in startup funding.These funds will use to launch our products, secure an exclusive distribution deal with a major handset OEM or Carrier, and provide the financial backing to be successful in the mobile marketplace.
33 To view a demo of our applications please visit: Mobile TV Breaks FREE!To view a demo of our applications please visit:7308 Circle AveForest Park, IL 60130( )Confidential33