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Upfronts Presentation 2011. With our roots in action sports, FUEL TV is a sports and entertainment network inspired by a new generation of sports where.

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Presentation on theme: "Upfronts Presentation 2011. With our roots in action sports, FUEL TV is a sports and entertainment network inspired by a new generation of sports where."— Presentation transcript:

1 Upfronts Presentation 2011

2 With our roots in action sports, FUEL TV is a sports and entertainment network inspired by a new generation of sports where the consequences of failure are real and risk is the only rule. Network Overview

3 Brand Positioning Action Sports and more… Thrill-seeking and adrenalized programming Network that will deliver a young male audience Targeting M1234 & M1834 Network Overview

4 Program Categories Action Sports MMA Moto (2 or 4 wheel) Reality or Scripted Series Live Events Comedy Music Network Overview

5 State of the Business Distribution 33M HH FUEL TV HD Launched March 2011 Ratings Available as of Q211 Network Overview

6 Competitive Positioning We deliver one the strongest concentration of young males on Cable TV Targeted buy Limited linear options MTV2, G4, Fuse, Comedy Central Network Overview

7 FUEL TV Median Age Risk Is The Only Rule FUEL TV Viewers Are Among The Youngest In Cable Source: Nielsen Media Research Live Program Data Stream 12/28/09-12/26/10 based on network total day. *Kids networks = any network with a median age under 18 Compared to the 88 measured ad suppored cable networks in CY 2010, FUEL TV had the 11 th lowest median age. Factoring out kids networks*, FUEL TV had the 5 th lowest median age. Heres how FUEL TVs median age stacks up against its competitive set:

8 FUEL TV Viewer Values Risk Is The Only Rule FUEL TV Viewers Are Leaders and Risk-Takers Source: Spring 2010 MRI survey based on A18+ FUEL TV viewers indexed highly compared to the average adult on agree somewhat or completely with the below statements: To be read as A18+ FUEL TV viewers are 54% more likely to agree somewhat or completely with the statement Risk-taking is exciting to me than the average A18+

9 The Ratings Story CY 2009 – Monthly Internal Ratings October 2010 – Daily Internal Ratings April 2011 –FULLY RATED Nielsen Overnight Client The goal now is to deliver ratings… by programming to the broader enthusiast audiences who enjoy watching adrenaline sports. Sales Strategy and Results

10 FUEL TV VPVH Comparison Risk Is The Only Rule FUEL TV Has The Highest Total Day Concentration Of Young Men in Ad Supported Cable Source: Nielsen Media Research Live Program Data Stream 6/28/10-2/6/11 including FUEL TV Internal Use Only Data based on total day

11 FUEL TV VPVH Comparison Risk Is The Only Rule FUEL TV Has The Highest Early Fringe Concentration Of Young Men in Ad Supported Cable Source: Nielsen Media Research Live Program Data Stream 6/28/10-2/6/11 including FUEL TV Internal Use Only Data based on M-F/4-7p

12 FUEL TV VPVH Comparison Risk Is The Only Rule FUEL TV Has The Highest Prime Concentration Of Young Men in English Language Ad Supported Cable Source: Nielsen Media Research Live Program Data Stream 6/28/10-2/6/11 including FUEL TV Internal Use Only Data based on M-Sun/7p-12:30a

13 FUEL TV VPVH Comparison Risk Is The Only Rule FUEL TV Has The Highest Late Fringe Concentration Of Young Men in Ad Supported Cable Source: Nielsen Media Research Live Program Data Stream 6/28/10-2/6/11 including FUEL TV Internal Use Only Data based on M-Su/12:30-3:30a

14 Risk Is The Only Rule FUEL TV Viewers and Key Categories Source: MRI Spring 2010 study; A18+ Index to Total US FUEL TV Viewers are active consumers and influence purchase decisions in key youth categories. FUEL TV VIEWER INDEX Spent $1500+ on most recent personal computer purchase155 Was the decision maker on a TV that cost $ Prefers to see a movie on opening weekend202 More likely to embrace technology for entertainment purposes. Refer to themselves as techno gamers 124 More likely to try new technologies and use them more frequently and give reviews and purchase advise 363 Willing to pay more for top quality electronics 114 Visited any restaurant in past 30 days 110 Bough tone or more mens clothing big ticket items in the past 12 months 141 Consumed 5+ regular cola drinks in the past 7 days 143 Had 5+ sports drinks/thirst quenchers in the last 30 days 238 Spent $40,000+ on any vehicle 134 I consider myself to be an automotive enthusiast 182 Text messaging is an important part of my daily life 173

15 Schedule programming that will deliver a broader M13-34 audience Continue to lead in programming of Action Sports Disciplines (Surf, Skate, Snow, Wake, BMX, FMX) Expand to include genres of MMA and Moto Character-driven, storytelling entertainment Dude Primetime Scheduling Strategy 930p-1230a Huge winter 2011 marketing campaign to drive tune-in HD launch in January 2011 Ratings success will drive distribution, currently 33 Million US subscribing HHs Programming Strategy

16 New Programming for 2011/12 (Descriptions) for all of these) Big Wave Hunters Bruce Lee Lives! Fight Night – MMA, Fight Factory, Boxing, Toughman Late Night Kung Fu Theater Punk Payback AMA Motocross Championships – LIVE Red Bull X-Fighters – LIVE/Same Day Gymkhana EllisMania The 909 Peer Pressure Joiners (working title) Drakes Passage Programming Highlights

17 NEW PROGRAMMING VIDEO

18 Returning Favorites for 2011/12 (Descriptions for all of these) The Daily Habit Danny & The Dingo Built to Shred Thrillbillies Great Ride Open Maloof Money Cup – NY, DC, South Africa and So Cal Firsthand Standard Snowboard Show Cubed College Experiment Programming Highlights

19 19 Digital Media Platforms FUEL.TV Website Emphasis on video and video products Support for live streaming, sweepstakes and contests, polling, text messaging, and more Customized microsites available FUEL TV apps for iPhone, iPad, Android, Blackberry, and Tablets

20 20 Digital Media Distribution Cable VOD – 26M subscribers on Comcast, Time Warner, Cox, Directv, and others Apple iTunes – full episodes Podcasts – among the most popular in video sports and recreation category, 2M downloads per month Hulu – FUEL TV channel with full episodes and show clips MySpace – FUEL TV channel with 600K friends YouTube – FUEL V channel and Daily Habit Music channel Others distdribution outlets include V-Cast, BitBop, Facebook, AT&T mobile, Sony Home, and Apple TV

21 Web FUEL.TV YouTube Facebook MySpace, etc… Mobile iPhone/iPad/iPod Touch (Apple) Android Phones & Tablets (Google) Windows 7 (Microsoft) Blackberry (Research In Motion) Internet TV Apple TV Google TV Boxee Roku VOD Comcast, Time Warner, Cox, Verizon, Direct TV GAMING CONSOLES (future expansion) X-Box, Playstation/PSP, Wii Complete Digital Overview

22 We create relationships, not just impressions Brand Integration Multi-Platform Digital Formats Branded Entertainment Specials & Stunts Events Case Studies

23 Jasons Integration Video Case Studies

24 Summary Nielsen Ratings 3/28/11 Develop entertaining, character-driven "tent-pole" programming appealing to a broader M13-34 enthusiast audience Continue to lead in programming of Action Sports Disciplines (Surf, Skate, Snow, Wake, BMX, FMX) This is the NEW FUEL TV

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