Television Viewing Trends 4 Minor declines versus historical partially a result of no PVR playback included in the data. Due the changes within the meter methodology, we have to work with BBM Diary Data identify trends. The story is consistent – the younger demos tend to be lighter TV viewers.
Canadians are using two screens simultaneously! 77% of people who have watched TV and used the internet at the same time said they paid attention to both screens concurrently * Based on those who responded Yes to Watched TV/Used Internet at Same Time in Pst Week
6 Broadcasters are joining in on conversations ACCOUNTABLE BALANCE CUSTOMER FOCUSED INTEGRITY LOYALTY POSITIVE, CAN DO ATTITUDE TEAM PLAYER
7 Launched in iTunes – on air and online support Featured in iTunes Store Source: iTunes Connect Christmas 2010 – 2 nd highest downloads since launch Global Video App Downloads Total of over 860,000 downloads so far Universal App released Christmas 2011
8 15% of those accessing the app opened up the Survivor Companion Add-on last night