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LABU 2052 Library Workshop City Telecom: The Battle Royale for Hong Kongs Free-to-Air TV Market HKUST Library.

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Presentation on theme: "LABU 2052 Library Workshop City Telecom: The Battle Royale for Hong Kongs Free-to-Air TV Market HKUST Library."— Presentation transcript:

1 LABU 2052 Library Workshop City Telecom: The Battle Royale for Hong Kongs Free-to-Air TV Market HKUST Library

2 Background Ricky Wong Wai-kay ( ), chairman and founder of City Telecom (HK) Ltd, now known as Hong Kong Television Network Limited (HKTV), asked you to set up a team to formulate a business plan proposing recommendations to manage the challenges faced by CTI in the Free-to-Air TV market.

3 Business Proposal 1.Overview of the Current Situation 2.Strategic Options 3.Recommendations of the Best Strategy 4.Implementation Plan

4 Concept Mapping HKUST Library

5 Concept Mapping Current Situation (Industry Overview) Competitors (e.g. TVB) HKTV Audience Government Strategic Options Trends (viewer preference) Technological development Digital TV, Apple TV Strategy One Strategy Two Strategy Three Strategy Four Implementation Recommendations & HKUST Library

6 Concept Mapping – Current Situation Current Situation HKTV General Public (Audience) Competitors (TVB, ATV) Hong Kong Government Ricky Wong Digital Television TV & Multimedia Production Center Monopoly Market Share TV channels TV genre SWOT Penetration Rate Demographic Profile Consumption Habits Satisfactory Rate Licensing Regulations Programs Social media/ interactive

7 Information Resources Current Situation (HKTV, TVB, ATV, etc) -Case itself -Company Websites (About us, Latest News, Press, etc)Company Websites -News/Opinions on LexisNexis Academic Library Home > Databases > L > LexisNexis Academic > select News from the left column > All News > enter Search Terms > Date (last 2 years) > Major World Publications (or South China Moring Post) HKUST Library

8 Information Resources Current Situation (HKTV, TVB, ATC, etc) -News/Opinions on WiseNews Library Home > Databases > W > WiseNews > Wisers Information Portal (upper right) > Search Term: Date: to latest Region: Hong Kong Database: All Search within: HKUST Library

9 Information Resources Current Situation (HKTV, TVB, ATC, etc) -SWOT Analysis - Library Home > Databases > E > Ebscohost > select Business Source Premier > Company Profiles (top) > enter company name (e.g. PCCW or i-cable) Source: Wikipedia

10 Information Resources -How to construct a better search on Google -Limit your search results to government and academic organizations, e.g. Television broadcast site:.gov.hk Television survey site:.hku.hk or site:.edu.hk Web Resources HKUST Library

11 Concept Mapping – Strategic Option -Repeat previous steps and develop related concepts -Look at the television broadcasting industry in other places to gather different ideas: -Library Home > Databases > E > Ebscohost > select ASP and BSP > Search Terms: television and broadcast* and (future or trend*) HKUST Library

12 Wrap Up -Effective searcher is good at both web and database searching -More databases are available at -LABU 2052 search guide is also available at HKUST Library


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