Presentation on theme: "City Telecom: The Battle Royale for Hong Kong’s Free-to-Air TV Market"— Presentation transcript:
1 City Telecom: The Battle Royale for Hong Kong’s Free-to-Air TV Market LABU 2052 Library WorkshopCity Telecom: The Battle Royale for Hong Kong’s Free-to-Air TV MarketHKUST Library
2 BackgroundRicky Wong Wai-kay (王維基), chairman and founder of City Telecom (HK) Ltd, now known as Hong Kong Television Network Limited (HKTV), asked you to set up a team to formulate a business plan proposing recommendations to manage the challenges faced by CTI in the Free-to-Air TV market.
3 Business Proposal Overview of the Current Situation Strategic Options Recommendations of the Best StrategyImplementation Plan
6 General Public (Audience) Concept Mapping – Current SituationHKTVCompetitors (TVB, ATV)ProgramsSocial media/ interactiveRicky WongDigital TelevisionTV & Multimedia Production CenterMonopolyMarket ShareTV channelsTV genreSWOTCurrent SituationGeneral Public (Audience)Hong Kong GovernmentPenetration RateDemographic ProfileConsumption HabitsSatisfactory RateLicensingRegulations
7 Information Resources Current Situation (HKTV, TVB, ATV, etc)Case itselfCompany Websites (About us, Latest News, Press, etc)News/Opinions on LexisNexis Academic Library Home > Databases > L > LexisNexis Academic > select News from the left column > All News > enter Search Terms > Date (last 2 years) > Major World Publications (or South China Moring Post)HKUST Library
8 Information Resources Current Situation (HKTV, TVB, ATC, etc)News/Opinions on WiseNews Library Home > Databases > W > WiseNews > Wisers Information Portal (upper right) >Search Term: 電視牌照 Date: to latest Region: Hong Kong Database: All Search within: 競爭HKUST Library
9 Information Resources Current Situation (HKTV, TVB, ATC, etc)SWOT Analysis- Library Home > Databases > E > Ebscohost > select Business Source Premier > Company Profiles (top) > enter company name (e.g. PCCW or i-cable)Source: Wikipedia
10 Information Resources Web ResourcesHow to construct a better search on GoogleLimit your search results to government and academic organizations, e.g.Television broadcast site:.gov.hkTelevision survey site:.hku.hk or site:.edu.hkHKUST Library
11 Concept Mapping – Strategic Option Repeat previous steps and develop related conceptsLook at the television broadcasting industry in other places to gather different ideas:Library Home > Databases > E > Ebscohost > select ASP and BSP > Search Terms: television and broadcast* and (future or trend*)HKUST Library
12 Wrap Up Effective searcher is good at both web and database searching More databases are available atLABU 2052 search guide is also available atHKUST Library
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