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Its all about golf. Replacing old fashioned paper signage notice boards with state of the art digital HD screens in UK golf clubs Delivering a dynamic.

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Presentation on theme: "Its all about golf. Replacing old fashioned paper signage notice boards with state of the art digital HD screens in UK golf clubs Delivering a dynamic."— Presentation transcript:

1 Its all about golf

2 Replacing old fashioned paper signage notice boards with state of the art digital HD screens in UK golf clubs Delivering a dynamic new way to communicate

3 Transforming Golf Club communications:

4 Promoting golf brands at the point of sale ….

5 State of the art digital screens with built-in media players

6 Bespoke finishes tailored to the clubs taste

7 Golf in the UK snapshot 2,700 Golf clubs 1.3 million members Over 3,000 teaching professionals Circa 2,500 rounds per golf club per month 50% visitors, 40% members and 10% corporate/society Played by Men, Women and Children

8 Who are Golf Club TV? Established in the summer of 2013 Managed by media professionals with 20+ years DOOH experience and a passion for golf Financed by an enthusiastic group of private investors Supported by a team of over 20 specialists providing operational support Presenting national and regional advertisers with a commercial platform to communicate with high net worth individuals in a perfect mindset doing their favourite thing... playing golf !

9 What we do Broadcast to state of the art HD digital portrait screens in Golf Club and Hotel reception areas positioned to maximise exposure at each venue Create a modern networked broadcasting channel that improves communications with members and guests alike Deliver relevant content produced and managed on a national and regional level Clubs can create and run their own messaging and promotional campaigns within an average loop of around 3-4 mins Provide brands with a unique digital advertising platform exploiting the high net worth audience that golf clubs deliver Working in partnership with UKGOA

10 How we work Short form full screen advertising alternates with a variety of content features: weather, breaking news, golfing tips, top courses, holiday destinations, rule changes, golfing news, club information and so on …… Screens placed in optimum positions designed to maximise footfall i.e. Reception areas The screen network is monitored and maintained by a dedicated technical team Each screen has its own built in media player enabling bespoke content to be delivered via Wi-Fi or 3G Each venue signs an exclusive 3 year contract Each club can amend their own copy and update screens in real time online or even using their mobile phone

11 Helping each club with bespoke internal promotions

12 Who watches GCTV? Predominantly ABC1s Affluent lifestyle with high disposable incomes 84% male biased 80% aged 36 and over £ is the average yearly full playing adult membership fee On average each member visits their golf club twice a week High percentage of business managers/owners Source: ENGLANDGOLF golf club membership questionnaire 2012

13 Audience data Advertisers will enjoy around 5,500 plays of their commercial each month Around 1,250-1,500 rounds of golf per club each month Most clubs split 50% members, 40% guests and 10% societies Average footfall through clubhouses 4,500+ pcm Viewers will have opportunities to see the screen on numerous occasions during their visit Dwell times are expected to be 2-3 minutes per viewing

14 National media opportunities Spot Advertising 10 secs full screen spot ads played once every 4-5 minute loop Monday to Sunday 7am to 10pm Media £150 gross per club per month Ad production £150 Sponsorship Selected content segments are available for brands to sponsor at a rate of £75 per club per month including: – Weather, News, Clock, Golfing News, Tips, Top Courses, etc

15 Local and regional media opportunities Spot Advertising – Full screen ad 10 secs spot ads played once every 5 minute loop Monday to Sunday 7am to 10pm Media £150 per club per month Ad production £150 Spot Advertising – Content screen ad 10 secs spot ads played once every 5 minute loop Monday to Sunday 7am to 10pm Media £75 per club per month and ad production £90

16 Category exclusive opportunity Jan 2013 Launch campaign packages: 10 sec full screen spot ad played once every 3 min loop Monday to Sunday 7am to 10pm 9,000 plays per club pcm 28+ Golf venues (Crown and Burhill) Campaigns charged retrospectively in line with network expansion going forward 3 month launch campaign (First 5 sites go live Nov) Monthly investment £3,990 pcm x 3 = £11,970 gross Category exclusivity and first refusal to rollout Subsidised campaign research study with SMS

17 Current coverage Resort : 1.St Mellion International Resort, CornwallSt Mellion International Resort, Cornwall Membership: 2. Chesfield Downs Golf & Country Club, Nr StevenageChesfield Downs Golf & Country Club, Nr Stevenage 3. Eccleston Park Golf Club, PrescotEccleston Park Golf Club, Prescot 4. Merrist Wood Golf Club, WorplesdonMerrist Wood Golf Club, Worplesdon 5. Oak Park Golf Club, FarnhamOak Park Golf Club, Farnham 6. Sherfield Oaks Golf Club, HookSherfield Oaks Golf Club, Hook 7. Stapleford Abbotts Golf Club, EssexStapleford Abbotts Golf Club, Essex 8. The Bristol Golf Club, AlmondsburyThe Bristol Golf Club, Almondsbury 9. Wickham Park Golf Club, FarehamWickham Park Golf Club, Fareham 10. Batchworth Park Golf Club, RickmansworthBatchworth Park Golf Club, Rickmansworth 11. Cams Hall Estate Golf Club, FarehamCams Hall Estate Golf Club, Fareham 12. Cottesmore Golf & Country Club, CrawleyCottesmore Golf & Country Club, Crawley 13. Hampton Court Golf Club, Kingston-upon-thamesHampton Court Golf Club, Kingston-upon-thames 14. Mill Green Golf Club, Welwyn Garden CityMill Green Golf Club, Welwyn Garden City 15. Pyrford Golf Club, Nr WokingPyrford Golf Club, Nr Woking 16. South Winchester Golf Club, WinchesterSouth Winchester Golf Club, Winchester 17. The Hertfordshire Golf & Country Club, BroxbourneThe Hertfordshire Golf & Country Club, Broxbourne 18. Milford Golf Club, Nr GodalmingMilford Golf Club, Nr Godalming Pay and Play: 19. Addington Court Golf Club, CroydonAddington Court Golf Club, Croydon 20. Blue Mountain Golf Centre, BinfieldBlue Mountain Golf Centre, Binfield 21. Paultons Golf Centre, Nr. RomseyPaultons Golf Centre, Nr. Romsey 22. Pine Ridge Golf Club, CamberleyPine Ridge Golf Club, Camberley 23. South Essex Golf Centre, BrentwoodSouth Essex Golf Centre, Brentwood 24. Sunbury Golf Centre, SheppertonSunbury Golf Centre, Shepperton 25. Traditions Golf Course, WokingTraditions Golf Course, Woking of Herts Golf Centre, Rickmansworth9 of Herts Golf Centre, Rickmansworth 27. The Priors, Essex

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19 Which clients are relevant? Prestige cars (BMW, Mercedes, Lexus, Jaguar, Audi, Range Rover) Golf Clothing (Nike, Oscar Jacobsen, Adidas, Footjoy, American Golf) Long Haul Airlines (BA, Emirates, Etihad, Virgin, Singapore, Quantas) Short haul airlines (Easyjet, Ryan Air, Jet2, Flybe, Monarch) Golf travel/destinations ( La Manga, Irish Tourist Board, Marriot, Hilton) Luxury Goods (Rolex, Hugo Boss, Omega, Oakley, Tag Heuer) Telecoms (Vodafone, BT, SKY, O2, 3G, EE) Golf manufacturers (Callaway, Titleist, Taylormade, PING, Sky Caddie) Office & Computing (Microsoft, IBM, Sony, Intel, Apple, UPS) Gambling (Sporting Index, IG, Ladbrokes, William Hill, Betfair, Bet365) Financials (Barclays Wealth, HSBC, Norwich Union, AXA PPP, BUPA) Websites (mygolftravel.com, golf.com, golftoday.com, golfbreaks.com)

20 What will GCTV deliver? Guaranteed exposure to the golfing community Frequent display time on state of the art equipment National and regional campaign planning options Preferred partner status/category exclusivity for specific sectors Research results and site photos Post campaign analysis report and proof of posting

21 In Summary Golf Club TV provides a new way to improve communication Delivering dynamic, relevant and topical content Run by experienced DOOH executives who love the game Proven screen, installation & maintenance partners Long fixed terms of occupancy Reaching an desirable high end audience Accountable with reasonable cost of entry levels

22 Julian Clogg Managing Director Golf Club TV Leisure Media & Communications Ltd Mob: Thank you Its all about golf


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