Presentation is loading. Please wait.

Presentation is loading. Please wait.

The 700 MHz Band Darko Ratkaj European Broadcasting Union The impact of UHF spectrum reallocation on TV markets in Europe Poznań Media Expo Conference.

Similar presentations


Presentation on theme: "The 700 MHz Band Darko Ratkaj European Broadcasting Union The impact of UHF spectrum reallocation on TV markets in Europe Poznań Media Expo Conference."— Presentation transcript:

1 The 700 MHz Band Darko Ratkaj European Broadcasting Union The impact of UHF spectrum reallocation on TV markets in Europe Poznań Media Expo Conference 2014 TV Day - The future of terrestrial television in Poland 09 April 2014

2 CONSUMER DEMAND FOR TELEVISION 2.7 mil. households (8 mil. viewers) in Poland use DTT to access TV services. Television is the medium used most by Europeans: 87% say they watch it every day or almost every day and 97% at least once a week. Standard Eurobarometer 80, November 2013 In 2012 every person in Poland watched on average 4 hours and 3 minutes of linear TV a day.

3 Evolution of linear and non-linear TV viewing Average in the EU Big 5 Source: IHS – ScreenDigest: Cross-platform Television Viewing Time FY 2012 Linear TV Non-linear (OTT, HBB, VoD)

4 HOW IS CONSUMER DEMAND FOR TV SATISFIED? TV reception by households Sources: EU - Eurobarometer 396, Aug Poland – IHS, ScreenDigest Note:Adds to more than 100% as households may use more than one platform. % HH

5 These benefits cannot easily be replicated on other platforms. Free-to-air, live viewing Near-universal coverage (in many countries >98% of the population) Primary TV platform for 230 million viewers in the EU (46% population) More than 2000 TV channels in the EU ( national, regional, and local) Efficient way to serve large audiences, affordable Key platform for Public Service Media Coexistence of Public Service and commercial TV (both FTA and pay-TV) Synergies with other platforms (HbbTV, catch-up TV, second screen) Ensures market competition and consumer choice Resilient, essential infrastructure in emergency situations THE CURRENT ROLE OF DTT

6 EBU VIEWS ON TERRESTRIAL BROADCASTING EBU – Recommendation R 131 Terrestrial Broadcasting in Europe tech.ebu.ch

7 MARKET DEMAND FOR DTT Source: Mavise TV database 22 channels in Poland

8 Why is the 700 MHz important?

9 ON SPECTRUM MANAGEMENT Spectrum allocations are a result of international negotiations (e.g. within the ITU and the CEPT) Frequency bands are divided amongst different radio communication services (e.g. broadcasting, mobile, aeronautical, satellite,...) The actual use of the spectrum is decided nationally It must be in accordance with the allocations in a given frequency band In some cases bilateral coordination is required before the frequencies can be assigned to users Harmonisation of the spectrum use is beneficial easier coordination and cross-border operation easier interference management economies of scale... Two-step process

10 THE UHF BAND ALLOCATIONS 470 MHz 862 MHz Broadcasting MHz 862 MHz Broadcasting 790 MHz 61 BC + Mobile MHz862 MHz Broadcasting 790 MHz 61 BC + Mobile MHz BC + Mobile MHz 862 MHz MHz 61 BC + Mobile MHz 48 X X X 500, 600 MHz 700 MHz800 MHz

11 THE IMPACT OF THE LOSS OF THE 700 MHZ BAND ON TERRESTRIAL BROADCASTING Direct impact (short to medium term): Transitional issues to free the band from DTT costs for broadcasters and the viewers risk of disruption of services Loss of 30% of the bandwidth capacity (43% if the 800 MHz band is taken into account ) reduced platform capacity reduced scope for future development None of this is in the interest of the European audiovisual industry or the consumers! Not the same in all countries! Indirect impact (long term): Weakened DTT platform; less competition Negative signal about the future of DTT lack of certainty for future investments no innovation; risk of decline, end of DTT loss of the only free-to-air platform with potentially universal reach

12 How important is DTT in your country? penetration – how many households are receiving terrestrially market potential – how much content is needed for a viable DTT Public value of DTT is there awareness amongst decision makers how is the pubic value protected and promoted National audiovisual media policy is there a commitment to Public Service Broadcasting and Free-to-Air which infrastructure will support the public policy objectives what is the development roadmap for this infrastructure Are there any alternatives to DTT can they deliver the same benefits when will they be available at what costs how to migrate the audiences QUESTIONS FOR THE REGULATORS These questions must be raised and answered before any decisions on the radio spectrum are taken!

13 RECOMMENDED APPROACH TO DECIDE ON THE 700 MHz BAND De-couple the decision on the actual use of the 700 MHz band in Poland from the ITU process leading to mobile allocation Scrutinise the mobile spectrum requirements before considering any additional spectrum allocation Verify the assumptions about future demand How much traffic growth is economically viable? The use of the already allocated spectrum Cost / benefit analysis to be done before taking a decision Overall social and economic impact of the change Incremental benefits of using the 700 MHz band for mobile services? Take the necessary time to prepare the decision, there is no urgency Mobile industry is busy deploying networks in the 800 MHz band Lack of demonstrated market demand for more UHF spectrum There are number of ways to increase mobile network capacity without additional UHF spectrum

14 IN THE EVENT OF RE-ALLOCATION OF THE 700 MHz BAND TO MOBILE Ensure... Planned and well managed transition process Realistic time frame for freeing the band from DTT transmissions Recovery of the costs incurred by broadcasters and the viewers Replacement capacity for the affected DTT services Replacement capacity for the affected PMSE services (wireless microphones currently operating in the band) Protection of DTT and PMSE services below 700 MHz from the mobile interference Long-term availability of the remaining part of the UHF spectrum for broadcasting services to facilitate future development Continuation of free-to-air TV services Access to the new mobile broadband platform for public service media

15 THANK YOU FOR LISTENING TO ME! QUESTIONS? Darko Ratkaj

16 Additional information

17 Costs Number of concurrent users Broadcast platforms The Internet Costs of distribution of media services

18 Capacity per user Number of concurrent users Minimum capacity required for a given service progressive QoS degradation Broadcast platforms The Internet Capacity available to individual users

19 Data volumes delivered via DTT compared to the Internet. PB/month Cisco VNI 2012: Broadband traffic forecast in the EU The total amount of data delivered via DTT networks in 2012

20 How much video content is delivered over broadcast networks compared to the Internet?

21

22

23 23


Download ppt "The 700 MHz Band Darko Ratkaj European Broadcasting Union The impact of UHF spectrum reallocation on TV markets in Europe Poznań Media Expo Conference."

Similar presentations


Ads by Google