Presentation on theme: "ACSG 500 - Presentation 2 ACSG 500 - Presentation 2 From Lifecasting to live broadcasting Is this the Next BIG thing?? Sarin Thapa."— Presentation transcript:
ACSG Presentation 2 ACSG Presentation 2 From Lifecasting to live broadcasting Is this the Next BIG thing?? Sarin Thapa
Table of Contents Table of Contents »Introduction – What is ?? »History in brief »Justin.tv – Company Profile »Milestones »Features »Broadcasting in one click »A Traffic report »The other BIG players »The Incident »The Good and the Bad »Is this the next BIG thing ? »Conclusion »References
 Introduction Introduction »LifeCasting »A continual broadcast of events in a person's life through digital media »Typically, using wearable technology »Transmission Medium: Internet »Live Broadcasting »A continuous streaming of events from around the world through the users cam and computer in real-time connections
History in brief History in brief »Steve Mann -The first person to do Lifecasting in 1994 »Jennifer Ringleys (Jennicam) »Justin Kan (Justin.tv) »…….. and many others
Justin Kan : Founder and President (2006) »Largest interactive online community to broadcast, watch and interact around live video »40 million unique visitors per month and 500,000 channels broadcasting live »Headquartered in San Francisco »Funded by Y Combinator, Alsop Louie Partners and Draper associates »More than 177 Gbps of video at peak usage – the equivalent of 16,946 standard DVDs per hour.
Milestones Milestones »5/09 – Leader and 2009 Webware 100 award winner »4/09 - exceeds 5 million registered users »3/09 - becomes a top 5 online video site based on global network traffic, according to Quantcast »7/08 - reaches 1M users »03/06 - Launch
Features Features »Live broadcast, chat (using Lingr) »Access and embed to other social networking sites like Facebook, MySpace, AIM, Twitter, et.al using Meebo » Get your own customized URL » »Broadcast your channel on the network or third-party website such as MySpace or Facebook » Archives » DVR functionality. Start watching later from where you exactly left » HD streaming using H.264 encoding
Features Contd… Features Contd… »Dedicated Gaming sub-site (gaming.justin.tv) » Open API to let you customize justin.tv to work the way you want to » Completely free. Pro account - $7.00 per month. But, this is purely optional. » Network capacity million hours of video viewing per month. » Equivalent to roughly 2.5% of media giant Comcasts capacity, but at a fraction of the cost.
Broadcast in a click »Go to the URL »Sign up »Login id »Password »Date of birth ( has to be at least 13 yrs old) » id » Hit the broadcast button on the right hand corner » You are broadcasting Live!
Traffic analysis – By quantcast, compete Traffic analysis – By quantcast, compete
Traffic analysis – Google Trends, comScore Traffic analysis – Google Trends, comScore
The BIG Players The BIG Players
The Incident The Incident »Abraham Biggs, a 19 yr old from Florida committed live suicide on Justin.tv »According to a report, 1500 viewers »Taunting and encouragement, nobody believed it »For prosecutors to prove their case, they would have to prove that that those watching knew what the (victim) was going to do »CNET podcast
The Good and the Bad The Good and the Bad The GOOD – This is just a tiny example in addition to the many »Educational uses »Host class online »Promote research interest through interactive feedback and sharing »Students post questions, share URLs. »Archiving lectures and student presentations for reflection »Creates a rich dialogue with multiple perspectives »Impact on distance education
The Good and the Bad The Good and the Bad The BAD – Issues »Copyright infringement issues »Ustream sued by boxing promotion company Square Ring »Ustream confident that they abide by the DMCA »Justin.tv Signs Deal With Fox, Gets Serious About Copyright Problems »EPL blamed broadband providers for allowing fans to stream games live online »On the other hand, »They claim they're legal because they don't actually host illegal files, they just point to them.
The Next BIG Thing?? The Next BIG Thing?? »One of the fastest-growing trends is showcasing live video on websites such as Justin.tv, Ustream.tv, LiveStream and via cellphone at Qik and Kyte. »Everyone is doing it. From presidential candidate to high school kids. »The use of live streaming broadcasts from cell phones as the Next big thing. »Justin.tv tie-up with Qik for live mobile streaming (2008) »Ustream, Qik, Kyte already doing it
Conclusion Conclusion »Live broadcasting is an exciting new platform with great possibilities, and Justin.tv is indeed leading the way in promoting it. »Their traffic numbers are difficult to ignore, and the platform itself is affordable and highly accessible. »Factor in the ability to go mobile with social video and you then have the ability to broadcast anytime, anywhere and to anyone you choose. Isnt that powerful ????
References References »[3,4] LifeCasting?? »http://en.wikipedia.org/wiki/Lifecasting/http://en.wikipedia.org/wiki/Lifecasting/ » Justin.tv – Company profile »http://www.justin.tv/p/about_ushttp://www.justin.tv/p/about_us »http://news.cnet.com/ _ html?tag=mncolhttp://news.cnet.com/ _ html?tag=mncol »http://venturebeatprofiles.com/company/profile/justin-tv?overlay=1http://venturebeatprofiles.com/company/profile/justin-tv?overlay=1 » Milestones - First Happy Birthday »http://www.techcrunch.com/2008/03/24/justintvs-birthday-stats%E2%80%9457-years-worth-of-video-and-counting/http://www.techcrunch.com/2008/03/24/justintvs-birthday-stats%E2%80%9457-years-worth-of-video-and-counting/ »http://www.techcrunch.com/2008/07/21/justintv-reaches-1-million-users/http://www.techcrunch.com/2008/07/21/justintv-reaches-1-million-users/ »[7,8] Features »http://news.cnet.com/ _ html?tag=mncolhttp://news.cnet.com/ _ html?tag=mncol »http://www.techcrunch.com/2009/07/10/camtweet-does-justintv-live-on-twitter/http://www.techcrunch.com/2009/07/10/camtweet-does-justintv-live-on-twitter/ » HD streaming using h.264 encoding »http://news.cnet.com/ _ html?tag=mncolhttp://news.cnet.com/ _ html?tag=mncol » Justin.tv launches free, open API »http://www.techcrunch.com/2009/07/26/justintv-opens-its-api-for-free-hopes-live-video-will-explode/http://www.techcrunch.com/2009/07/26/justintv-opens-its-api-for-free-hopes-live-video-will-explode/ »http://www.techcrunch.com/2009/06/18/justintv-gains-dvr-functionality/http://www.techcrunch.com/2009/06/18/justintv-gains-dvr-functionality/ »Making broadcasting fun and easier »http://www.techcrunch.com/2009/07/14/justintv-redesigns-to-make-broadcasting-easier-and-chat-more-obviouhttp://www.techcrunch.com/2009/07/14/justintv-redesigns-to-make-broadcasting-easier-and-chat-more-obviou » Broadcasting in one click »http://www.justin.tv/http://www.justin.tv/ » Traffic Analysis Report (Quantcast,Compete, Googletrends, and Comscore) »http://www.quantcast.comhttp://www.quantcast.com »http://www.compete.comhttp://www.compete.com » The live streaming BIG players comparative chart from streaming media magazine »http://www.streamingmedia.comhttp://www.streamingmedia.com » The Incident »http://news.cnet.com/report-teen-commits-suicide-on-justin-tv/?tag=mncolhttp://news.cnet.com/report-teen-commits-suicide-on-justin-tv/?tag=mncol »http://news.cnet.com/ _ html?tag=mncolhttp://news.cnet.com/ _ html?tag=mncol »http://news.cnet.com/ _ html?tag=mncolhttp://news.cnet.com/ _ html?tag=mncol »[14,15] The good and the bad »http://news.cnet.com/ _ html?tag=mncolhttp://news.cnet.com/ _ html?tag=mncol »http://news.cnet.com/ _ html?tag=mncolhttp://news.cnet.com/ _ html?tag=mncol » The Next BIG Thing?? »http://www.techcrunch.com/2008/03/14/justintv-teams-with-qik-for-live-mobile-streaming/http://www.techcrunch.com/2008/03/14/justintv-teams-with-qik-for-live-mobile-streaming/