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Copyright 2002 – KEYC-TV United Communications Corporation KEYC.tv Your Online Advertising Advantage Copyright 2002 – KEYC-TV United Communications Corporation.

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Presentation on theme: "Copyright 2002 – KEYC-TV United Communications Corporation KEYC.tv Your Online Advertising Advantage Copyright 2002 – KEYC-TV United Communications Corporation."— Presentation transcript:

1 Copyright 2002 – KEYC-TV United Communications Corporation KEYC.tv Your Online Advertising Advantage Copyright 2002 – KEYC-TV United Communications Corporation

2 Copyright 2002 – KEYC-TV United Communications Corporation Enhanced Technology The Power Behind KEYC.tv Copyright 2002 – KEYC-TV United Communications Corporation

3 Copyright 2002 – KEYC-TV United Communications Corporation Copyright 2002 – KEYC-TV United Communications Corporation KEYC.tv is providing a new method of watching the news…watching online and at your own convenience! The enhancements to KEYC.tv are built using Award Winning Technology from DayPort. These features provide a unique experience to Internet users in Southern Minnesota and Northern Iowa as they search for local news, weather, and sports online.

4 Copyright 2002 – KEYC-TV United Communications Corporation Copyright 2002 – KEYC-TV United Communications Corporation The technology designed by DayPort that is being used by KEYC.tv is called CATT. CATT stands for Capture Automatic Transcode Transfer. The CATT system was awarded the Best-of-Show Star 2001 Superior Technology Award at the 2001 National Association of Broadcasters (NAB) Convention.

5 Copyright 2002 – KEYC-TV United Communications Corporation To bring the newscasts to the Internet, the CATT works with our newsroom computers. The CATT works much like a VCR using one of the newsroom computers as its remote control. Within 90 minutes following a newscast the news is ready to be watched online! KEYC.tv is committed to providing the highest quality streaming video to the Internet!

6 Copyright 2002 – KEYC-TV United Communications Corporation What is Video Streaming? Video streaming allows visitors to a website to view full-motion video on their computer without having to download the video clip. The RealOne Player from Real Networks plays the streaming video available on KEYC.tv. A free version of RealOne Player can be installed on the computer and made to work with the computers default browser.

7 Copyright 2002 – KEYC-TV United Communications Corporation The Website The Look and Feel of KEYC.tv Copyright 2002 – KEYC-TV United Communications Corporation

8 Copyright 2002 – KEYC-TV United Communications Corporation Benefits of KEYC.tv Visitors have the opportunity to access the most compelling and up-to-date local, national, and international news video, on demand, from their desktop. Video and text of the individual stories from the Midday, 6 PM, and 10 PM newscasts are automatically sent to the website. Quality of video is unmatched because the DayPort CATT captures the video at the same time as it is being broadcast on KEYC-TV! With the website designed and built around streaming video, a new and innovative method of bringing advertising to the public has been created!

9 Copyright 2002 – KEYC-TV United Communications Corporation The KEYC.tv website is made up of five parts.

10 Copyright 2002 – KEYC-TV United Communications Corporation The KEYC.tv website is made up of five parts. 1) Navigational

11 Copyright 2002 – KEYC-TV United Communications Corporation The KEYC.tv website is made up of five parts. 1) Navigational 2) Header

12 Copyright 2002 – KEYC-TV United Communications Corporation The KEYC.tv website is made up of five parts. 1) Navigational 2) Header 3) Promotional- Advertisement

13 Copyright 2002 – KEYC-TV United Communications Corporation The KEYC.tv website is made up of five parts. 1) Navigational 2) Header 3) Promotional- Advertisement 4) Informational

14 Copyright 2002 – KEYC-TV United Communications Corporation The KEYC.tv website is made up of five parts. 1) Navigational 2) Header 3) Promotional- Advertisement 4) Informational 5) Pop-Up Viewer

15 Copyright 2002 – KEYC-TV United Communications Corporation Website Navigation Visitors to the KEYC.tv website have a variety of information at their fingertips. They have access not only to news, weather, and sports, but also: Stock Markets Agricultural Markets Community Update and Various Other Links

16 Copyright 2002 – KEYC-TV United Communications Corporation Website Navigation To view stories on the website, visitors can click on the word Video and watch just that story… or they can check the Add to Playlist box for each story they want to see, then click the View Playlist button to watch all of their selections at one time.

17 Copyright 2002 – KEYC-TV United Communications Corporation The Advantage The Advertising Edge of KEYC.tv Copyright 2002 – KEYC-TV United Communications Corporation

18 Copyright 2002 – KEYC-TV United Communications Corporation The Advertising Space With our standard advertising package, you get: A Page Banner Ad (468x60 standard-sized)

19 Copyright 2002 – KEYC-TV United Communications Corporation The Advertising Space With our standard advertising package, you get: A Left Side Viewer Ad (100x300) This can be made up of text, graphics, or both.

20 Copyright 2002 – KEYC-TV United Communications Corporation The Advertising Space With our standard advertising package, you get: A Viewer Buffer Ad (320x240) Same size as the video to be played back in the viewer.

21 Copyright 2002 – KEYC-TV United Communications Corporation The Advertising Space With our standard advertising package, you get: A 15-Second Video Ad This will be shown at the beginning of a viewing session.

22 Copyright 2002 – KEYC-TV United Communications Corporation The Advertising Space Each ad can have a website or a webpage link connected to it to bring a visitor to your website or to a webpage that you want. A webpage link is usually used to send a visitor to a specific online coupon or promotion.

23 Copyright 2002 – KEYC-TV United Communications Corporation Viewers Feedback KEYC-TV has …a fabulous layout where you can choose your own stories. You have, hands down, the best streaming in the state… …I try to watch every streaming station in America. Yours is truly unique. Definitely in the Top Ten for the entire country for streaming… …How do you get such fabulous quality? It is the best quality on the Web I have seen…

24 Copyright 2002 – KEYC-TV United Communications Corporation Internet Statistics Households using on demand services will leap from 1.3 million in 2001 to 33 million in 2005 (Cahners In-Stat/MDR). 61% of the people living in the Twin Cities have logged onto an online service. 65% report regularly using the Internet as a source of news, exceeding magazines (58%), and very close to radio (67%) and cable (76%). Over 22 hours spent online from work during December 2001 (Nielsen). Over 77% of Minnesota residents have Internet access. Nearly half (44%) of broadband users have watched streaming video on the Internet. Data from the University of Minnesota Carson School, The Pew Research Center for the People and the Press, AdKnowledge, Scarborough and the Gartner Group.

25 Copyright 2002 – KEYC-TV United Communications Corporation Internet Statistics Internet User Demographics Average age is 42-years-old. Average earnings is $65,000 per year. 49% are female and 51% are male. 70% at least have a Bachelors Degree. And average 2.81 children. Data from the University of Minnesota Carson School, The Pew Research Center for the People and the Press, AdKnowledge, Scarborough and the Gartner Group.

26 Copyright 2002 – KEYC-TV United Communications Corporation KEYC.tv Internet Statistics The Inside Numbers Averages 10,000 sessions a month. Averages over 127,000 pages views in a given month. 2 out of 3 sessions included at least one video session. Average session length for video-enabled websites is 7 – 8 minutes. Expecting a 10% increase in traffic per month.

27 Copyright 2002 – KEYC-TV United Communications Corporation Why Advertise On KEYC.tv? Many websites are vying for an audience AND your advertising dollar. KEYC.tvs growth offers you an opportunity to direct your advertising dollar in a highly visible manner that cant be overlooked. This unique advertising package delivers greater visibility, flexibility, and impact over most other advertising mediums. Your video, buffer, side, and banner ads provide you the marketing resource to deliver a clear and concise message to a focused audience. Whether your ads are displayed 1,000 times, 10,000 times, or 100,000+ times, the amount you invest to advertise stays the same.

28 Copyright 2002 – KEYC-TV United Communications Corporation Act Now! Separate your client and your message from the rest of the cluttered advertising environment with online advertising!

29 Copyright 2002 – KEYC-TV United Communications Corporation Act Now! Take this opportunity to direct your advertising dollar to a focused audience!

30 Copyright 2002 – KEYC-TV United Communications Corporation Act Now! Make the investment today – its $550 per month and well worth it!


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