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Resources for Local Campaign Partners Digital TV: Keeping Seniors Connected Campaign Resources for Local Campaign Partners Webinar Thursday, May 28, 2009.

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Presentation on theme: "Resources for Local Campaign Partners Digital TV: Keeping Seniors Connected Campaign Resources for Local Campaign Partners Webinar Thursday, May 28, 2009."— Presentation transcript:

1 Resources for Local Campaign Partners Digital TV: Keeping Seniors Connected Campaign Resources for Local Campaign Partners Webinar Thursday, May 28, :00-3:00 PM EDT

2 Digital TV: Keeping Seniors Connected Campaign Agenda Welcomes and Agenda Review Introduction of Presenters Overview of Campaign Resources for Local Campaign Implementation NTIA FCC n4a Other Expectations for Local Campaign Partners Questions & Answers

3 Digital TV: Keeping Seniors Connected Campaign Webinar Presenters Francine E. Jefferson, Francine E. Jefferson, Consumer Education Manager, DTV Converter Box Coupon Program, National Telecommunications and Information Administration, U.S. Department of Commerce Theresa N. Lambert, Theresa N. Lambert, Director, Digital TV: Keeping Seniors Connected Campaign, National Association of Area Agencies on Aging

4 Digital TV: Keeping Seniors Connected Campaign What is the goal? To mobilize the national aging service delivery system at the community level by engaging the memberships of the participating national associations to help ensure that older people who currently watch over-the- air broadcasts transition to digital transmission. What are the objectives? To outreach and educate older adults on the digital switchover. To provide one-to-one assistance to: assess the need for a digital converter box; apply for the federally-funded $40 coupon to purchase a converter box; acquire and set up the box and related equipment; learn how to use the new technology; and trouble-shoot digital TV problems.

5 Digital TV: Keeping Seniors Connected Campaign Who is the target audience? Vulnerable seniors and person with disabilities: low-income, rural, frontier, and homebound older persons; and minority and limited English-speaking older persons. Who are the national partners? National Association of Area Agencies on Aging, Lead Partner AARP Asociaciõn Nacional Pro Personas Mayores Meals on Wheels Association of America National Asian Pacific Center on Aging National Association of Nutrition and Aging Services Programs National Association of State Units on Aging National Caucus and Center on Black Aged National Council on Aging

6 Digital TV: Keeping Seniors Connected Campaign Round ILocal Grantees ( January 1-March 31, 2009) Locations were selected to reflect NTIA red zones plus ready-to-go aging organizations. 100 local grassroots campaigns in 38 states, the District of Columbia, and 86 cities across the country Goal: 250,000 service contacts for outreach/ education and for individualized assistance Round I Local Grantees with Extensions April 1July 17, locations

7 Digital TV: Keeping Seniors Connected Campaign Round IILocal Grants Locations were selected to reflect NTIA and FCC priority markets plus ready-to-go organizations May 1July 17, grassroots organizations in 19 states and 33 cities across the country Goal: 96,660 service contacts for outreach/ education and individualized assistance Round I and II Combined 116 grassroots organizations in 39 states plus DC and 101 cities across the country

8 Digital TV: Keeping Seniors Connected Campaign Map of Locations

9 Digital TV: Keeping Seniors Connected Campaign Purpose of Webinar Resources to expedite training of staff and volunteers Resources for outreach and education of seniors Resources for individualized assistance Resources for networking to maximize use of funding and outcomes

10 FCC Resources Call Center CALL FCC Calls to FCC Call Center in response to soft test Thursday, May 21 55,000 call that day (average 15,000 per day) 51% about coupon program FCC Converter Box Installation Contracts (through July 31) DTV Walk-In Help Centers or Mobile Clinics

11 FCC Regions Region 1: Pacific AK, AZ, CA, ID, NV, OR, UT, WA Region 2: West Central Region CO, IA, IL, KS, MO, MN, MT, NE, ND, SD, WI, WY Region 3: Southwest AR, LA, NM, OK, PR, TX Region 4: Southeast AL, FL, GA, MS, NC, SC, TN, VA Region 5: East Central IN, KY, MI, OH, WV Region 6: Northeast CT, DC, DE, MA, MD, ME, NH, NY, NJ, PA, RI, VT

12 FCC Regional Coordinators Region 1: Pacific Sherille Ismail C Region 2: West Central Lauren Kravetz C: Region 3: Southwest Keyla Hernandez-Ulloa ( note there is no a in Ulloa in the ) C:

13 FCC Regional Coordinators Region 4: Southeast Matthew Nodine C: Region 5: East Central Bill Cline C: Region 6: Northeast Cecilia Seppings C:

14 FCC Resources Outreach Toolkit: Request a Speaker: Spanish version of website: Setting up the Converter Box with a VCR Setting up the Converter Box with a VCR

15 National Association of Broadcasters DTV Answers Hooking Up Your Converter Box. Locate low power stations by zip code FAQs on antennas:

16 Consumer Electronics Association & NAB AntennaWeb FAQs Choose an Antenna By geographical maps and signal strengths, AntennaWeb locates the best antenna

17 Consumers Union Resources: Videos on selecting and installing converter box computers/resource-center/dtv-transition-1-08/dtv- transition/dtv-transition-hub.htm computers/resource-center/dtv-transition-1-08/dtv- transition/dtv-transition-hub.htm DTV Made Easy (with the FCC) dtv-eng.pdf dtv-eng.pdf

18 Digital TV: Keeping Seniors Connected Campaign n4a website Checklist of Supplies for Home Visits campaign/checklist-of-supplies.pdf campaign/checklist-of-supplies.pdf Home Visits: Links & Web Resources campaign/home-visits-online-resources.pdf campaign/home-visits-online-resources.pdf DTV Home Assessment Form home-assessment-checklist.pdf home-assessment-checklist.pdf Converter Box Coupon Tracking Form campaign/coupon-tracking-form-template.pdfhttp://www.n4a.org/files/programs/digital-tv- campaign/coupon-tracking-form-template.pdf

19 Digital TV: Keeping Seniors Connected Campaign n4a website Sample Waiver of Liability campaign/sample-liability-waiver.doc campaign/sample-liability-waiver.doc Keeping Seniors Connected Campaign Logo Can be Customized for Local Campaign Partners Webinars campaign/?fa=webinars campaign/?fa=webinars National and Local Partners Will be updated to reflect new partners Partner Outreach-Education-Press Materials

20 Expectations for Local Campaign Partners NTIA attribution on all products/materials The Digital TV: Keeping Seniors Connected Campaign is made possible, in part, by a grant from the National Telecommunications and Information Administration (NTIA), U.S. Department of Commerce Online Performance Report Performance Based: Must meet goals for full reimbursement Links to Survey Monkey sent monthly Talley Form for data collection will be ed today Narrative Progress Reports Monthly Format sent monthly Weekly Highlights of Key Activities/Events Highlights of prior week; activities coming up the next week Due COB Monday

21 Digital TV: Keeping Seniors Connected Campaign Contact Information Website: n4a Campaign Contacts: Theresa Lambert, Campaign Director, Laurie Stevens, Campaign Manager, Tara T.C. Morrow, Campaign Associate, Phone: (202)


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