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Published byIvan Claydon
Modified over 2 years ago
with Chuck Underwood
How Generations Happen 3 Truths 1. Formative years mold core values. 2. Five living generations. 3. Generational values guide decisions.
Americas Living Generations G. I Silent Boomer GenX F-W Mils
Silents Birth Years:1927 – 1945 Age in 2012:67 to 85 Formative Years: 30s to early 60s
White Silent Men: Smooth Sailing... Silents
Females, minorities: few opportunities
Silents Jeane Kirkpatrick Born twenty years too soon
Silents Print Publications: Magical Silent kids influenced by parents habits Ritual: newspapers/mags/books Formative years not TV-dominated
Silents Pent-up desire to LIVE! Want to take a risk or two Were entitled to reward ourselves
Silents TV spot – Sony Camcorder
Techie Grandparents: meaningful presence in grandkids lives Silents
TV spot – Energizer
Silents Print Ad - Wall Street Journal
Boomers Nagasaki August 9, 1945
Boomers We Win !
Boomers Birth years: 1946 – 1964 Current age: 48 to 66 # born: 79,907,844 Formative years: 50s to early 80s
Boomers The 50s: Our Last Innocent Decade
The Consciousness Movement Boomers Kent State
The Consciousness Movement Civil RightsMOVEMENT FeministMOVEMENT EcologyMOVEMENT War ProtestMOVEMENT SexualREVOLUTION DrugREVOLUTION Boomers
Second-Wave Boomers Born (c.) 1955 to 1964 Missed Consciousness Movement Some dont feel like Boomers Some values different Most values are similar
Boomers Outgoing. Enthusiastic. Forever Young.
TV Spot – Walt Disney World
TV Spot – Amerprise
Print Ad Wall Street Journal Boomers
Birth Years: 1965 – 1981 Current Age, 2012: 31 to 47 Formative Years: 70s, 80s, 90s GenX
All about survival 1. Divorce 2. Time-poor parents 3. Permissiveness GenX
Divorce rate soars...
GenX Widespread career moms...
GenX Permissive parenting and loss of civility
Core Values Independent, self-reliant Cynical, distrustful Self-focused, peer-focused GenX
Women surging, men searching...
TV spot - Secret Deodorant GenX
TV spot - Hummer GenX
Study finds many (moms) feel guilty being away
TV spot - Dixie GenX
Millennials Birth Years: 1982 – 1994 Current Age, 2012: 18 to 30 Formative Years:1980s to now First Wave
Millennials Optimistic and enthusiastic Respectful of elders knowledge Focused on education Close relationship with parents
Millennials TV spot – Coca Cola
Millennials TV spot – todaysmilitary.com
Millennials Team players Socially active Declining teen social pathologies
Millennials Web video: Nissan Cube
Millennials They live online. They buy online.
Millennials Extended Adolescence Job-hopping: sampling Having fun, traveling Postponing marriage, parenthood Living at home with Mom and Dad
The Bottom Line 1. Understand unique formative years… 2. Understand unique core values… 3. Connect with each generation… 4. Success.
Contact Chuck The Generational Imperative, Inc. (Ohio)
Silents Boomers Xers Millennials Understanding Generational Differences In The Workplace, Marketplace, & Living Room Available on
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