2 OCR Level 2 Cambridge Technicals in Media Introduction toUnit 1:Introducing media products and audience
3 BBC (British Broadcasting Corporation) A possible media institutionBBC (British Broadcasting Corporation)The BBC is a public service broadcasting company which was founded in 1927.It is a British company, which operates under a Royal Charter to provide impartial public service broadcasting.
4 BBC (British Broadcasting Corporation) A possible media institutionBBC (British Broadcasting Corporation)The BBC competes on a national and international basis with other television and radio broadcasters.Its products include radio and TV outputs including children’s TV programmes (eg Blue Peter), soap operas (eg Eastenders )…and radio programmes for stations (eg Radio 1 Breakfast Show).
5 Doctor Who – The Waters of Mars A possible BBC productionDoctor Who – The Waters of MarsTake one episode from the BBC series Doctor Who – The Waters of Mars, first screened in 2009.The programme’s use of editing and iconic Doctor Who soundtrack combines with the use of mise en scene, camera shots, angles and movements to create meaning and appeal for a national and international target audience.This adventure/drama/family TV programme stars David Tennant as the Doctor and sees him battle with an infection on Mars.
6 The production process Pre-production – producing script/storyboard.The Doctor Who episode The Waters of Mars was written by Russell T Davies, Phil Ford and Terry Nation.There were five weeks of pre-production. Production – recording of the visuals and sound.
7 The production process This episode was filmed on location in Newport, Carmarthenshire and Taff’s Well quarry, Cardiff.
8 The production process Post-production – editing of the visuals, sound and CGI.The filmed scenes, CGI and soundtrack are edited together in post-production.
9 Finding out about your audience Why do they watchDoctor Who – The Waters of Mars?Here are some sample questions to ask…1) Name?2) Gender?3) Age?4) What are your favourite TV programmes?5) What is your occupation?6) What are your interests?7) What do you spend your money on?
10 Finding out about your audience NameEmmaGenderAgeFemaleTarget audience profile forDoctor Who – The Waters of Mars15Favourite TV programmesDoctor Who, Eastenders, FriendsOccupationStudent/paper round (£40 per month)InterestsMusic, cinema, reading, tennisLifestyle and spending habitsShopping with friends, downloading music, buying favourite magazine
11 Doctor Who – The Waters of Mars TelevisionInternet (online retailers)DVDsDistribution ofDoctor Who – The Waters of MarsInternet (downloading)Retailers (high street retailers)Retailers (supermarkets)
12 Doctor Who – The Waters of Mars Interviews with starsBlogsMagazinesBanner advertisingAdvertising ofDoctor Who – The Waters of MarsPostersTV teaser trailersWebsites
13 Ofcom – Office of Communications: Legal and ethical constraints of Doctor Who – The Waters of MarsOfcom – Office of Communications:Regulates some of the BBC’s radio services and TV programming which may include Doctor Who – The Waters of Mars.BBC – Self regulation:Doctor Who – The Waters of Mars must follow the BBC code of practice. Any complaints are dealt with by the BBC.
14 Issues of representation in Doctor Who – The Waters of Mars How are people and places represented?Look at issues regarding the representation of race, gender and stereotypes.How are Adelaide and the Doctor represented – is it positive or negative?Is the representation of Mars positive or negative?
15 What will you learn? After completing this unit you will: Understand the products which are made by a media institutionUnderstand media institutionsUnderstand the target audience for the products produced by the media institutionBe able to identify both the distribution and advertising channels for the chosen product
16 The following websites were used to prepare this presentation: ReferencesThe following websites were used to prepare this presentation:
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