2. OCR Level 2 Cambridge Technicals in Media
Introduction to
Unit 1:
Introducing media products and audience

3. BBC (British Broadcasting Corporation)
A possible media institution
BBC (British Broadcasting Corporation)
The BBC is a public service broadcasting company which was founded in 1927.
It is a British company, which operates under a Royal Charter to provide impartial public service broadcasting.

4. BBC (British Broadcasting Corporation)
A possible media institution
BBC (British Broadcasting Corporation)
The BBC competes on a national and international basis with other television and radio broadcasters.
Its products include radio and TV outputs including children’s TV programmes (eg Blue Peter), soap operas (eg Eastenders )…
and radio programmes for stations (eg Radio 1 Breakfast Show).

5. Doctor Who – The Waters of Mars
A possible BBC production
Doctor Who – The Waters of Mars
Take one episode from the BBC series Doctor Who – The Waters of Mars, first screened in 2009.
The programme’s use of editing and iconic Doctor Who soundtrack combines with the use of mise en scene, camera shots, angles and movements to create meaning and appeal for a national and international target audience.
This adventure/drama/family TV programme stars David Tennant as the Doctor and sees him battle with an infection on Mars.

6. The production process
Pre-production – producing script/storyboard.
The Doctor Who episode The Waters of Mars was written by Russell T Davies, Phil Ford and Terry Nation.
There were five weeks of pre-production.
 Production – recording of the visuals and sound.

7. The production process
This episode was filmed on location in Newport, Carmarthenshire and Taff’s Well quarry, Cardiff.

8. The production process
Post-production – editing of the visuals, sound and CGI.
The filmed scenes, CGI and soundtrack are edited together in post-production.

9. Finding out about your audience
Why do they watch
Doctor Who – The Waters of Mars?
Here are some sample questions to ask…
1) Name?
2) Gender?
3) Age?
4) What are your favourite TV programmes?
5) What is your occupation?
6) What are your interests?
7) What do you spend your money on?

10. Finding out about your audience
Name
Emma
Gender
Age
Female
Target audience profile for
Doctor Who – The Waters of Mars 15
Favourite TV programmes
Doctor Who, Eastenders, Friends
Occupation
Student/paper round (£40 per month)
Interests
Music, cinema, reading, tennis
Lifestyle and spending habits
Shopping with friends, downloading music, buying favourite magazine

11. Doctor Who – The Waters of Mars
Television
Internet (online retailers)
DVDs
Distribution of
Doctor Who – The Waters of Mars
Internet (downloading)
Retailers (high street retailers)
Retailers (supermarkets)

12. Doctor Who – The Waters of Mars
Interviews with stars
Blogs
Magazines
Banner advertising
Advertising of
Doctor Who – The Waters of Mars
Posters
TV teaser trailers
Websites

13. Ofcom – Office of Communications:
Legal and ethical constraints of Doctor Who – The Waters of Mars
Ofcom – Office of Communications:
Regulates some of the BBC’s radio services and TV programming which may include Doctor Who – The Waters of Mars.
BBC – Self regulation:
Doctor Who – The Waters of Mars must follow the BBC code of practice. Any complaints are dealt with by the BBC.

14. Issues of representation in Doctor Who – The Waters of Mars
How are people and places represented?
Look at issues regarding the representation of race, gender and stereotypes.
How are Adelaide and the Doctor represented – is it positive or negative?
Is the representation of Mars positive or negative?

15. What will you learn? After completing this unit you will:
Understand the products which are made by a media institution
Understand media institutions
Understand the target audience for the products produced by the media institution
Be able to identify both the distribution and advertising channels for the chosen product

16. The following websites were used to prepare this presentation:
References
The following websites were used to prepare this presentation:

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