Unit 1: Introducing media products and audience OCR Level 2 Cambridge Technicals in Media
A possible media institution BBC (British Broadcasting Corporation) The BBC is a public service broadcasting company which was founded in 1927. It is a British company, which operates under a Royal Charter to provide impartial public service broadcasting.
A possible media institution Its products include radio and TV outputs including childrens TV programmes (eg Blue Peter), soap operas (eg Eastenders )… and radio programmes for stations (eg Radio 1 Breakfast Show). The BBC competes on a national and international basis with other television and radio broadcasters. BBC (British Broadcasting Corporation)
A possible BBC production Doctor Who – The Waters of Mars Take one episode from the BBC series Doctor Who – The Waters of Mars, first screened in 2009. This adventure/drama/family TV programme stars David Tennant as the Doctor and sees him battle with an infection on Mars. The programmes use of editing and iconic Doctor Who soundtrack combines with the use of mise en scene, camera shots, angles and movements to create meaning and appeal for a national and international target audience.
The production process Production – recording of the visuals and sound. Pre-production – producing script/storyboard. The Doctor Who episode The Waters of Mars was written by Russell T Davies, Phil Ford and Terry Nation. There were five weeks of pre-production.
The production process This episode was filmed on location in Newport, Carmarthenshire and Taffs Well quarry, Cardiff.
The production process Post-production – editing of the visuals, sound and CGI. The filmed scenes, CGI and soundtrack are edited together in post-production.
Finding out about your audience Why do they watch Doctor Who – The Waters of Mars? Here are some sample questions to ask… 1) Name? 2) Gender? 3) Age? 4) What are your favourite TV programmes? 5) What is your occupation? 6) What are your interests? 7) What do you spend your money on?
Name Gender Age Favourite TV programmes Occupation Interests Lifestyle and spending habits Female Doctor Who, Eastenders, Friends Music, cinema, reading, tennis Student/paper round (£40 per month) Shopping with friends, downloading music, buying favourite magazine Emma 15 Finding out about your audience Target audience profile for Doctor Who – The Waters of Mars
Distribution of Doctor Who – The Waters of Mars DVDs Television Internet (online retailers) Internet (downloading) Retailers (supermarkets) Retailers (high street retailers)
Advertising of Doctor Who – The Waters of Mars Magazines Interviews with stars Blogs Banner advertising TV teaser trailers Websites Posters
Legal and ethical constraints of Doctor Who – The Waters of Mars BBC – Self regulation: Doctor Who – The Waters of Mars must follow the BBC code of practice. Any complaints are dealt with by the BBC. Ofcom – Office of Communications: Regulates some of the BBCs radio services and TV programming which may include Doctor Who – The Waters of Mars.
Issues of representation in Doctor Who – The Waters of Mars Look at issues regarding the representation of race, gender and stereotypes. How are people and places represented? How are Adelaide and the Doctor represented – is it positive or negative? Is the representation of Mars positive or negative?
Understand media institutions What will you learn? After completing this unit you will: Understand the products which are made by a media institution Understand the target audience for the products produced by the media institution Be able to identify both the distribution and advertising channels for the chosen product
References The following websites were used to prepare this presentation: http://www.imdb.com http://www.imdb.com/title/tt1413314/ http://www.bbc.co.uk/
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