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1 © NOKIA NMC_04_ppt_template_7.PPT / / tn Mobile TV Avenues to Revenues Paolo Gessaga Multimedia, Nokia
2 © NOKIA Todays Mobile Reality Almost 2 billion mobile phone users worldwide Mobile phones are no longer phones Multi-media devices Creating content Being entertained Digitalisation, Miniaturisation, Mobility, Connectivity, Communities New media is emerging By 2010 there will be 3 billion users of mobile devices and 3 billion TV viewers
3 © NOKIA Contents What is Mobile TV DVB-H Solution Consumer Expectations Consumer Case Studies Trials and results Business Potential
4 © NOKIA How to watch TV & video content Mobile TV Live broadcast TV using DVB-H Video streaming services over cellular network On-demand video services Instant download video services over cellular or WiFi network Scheduled video delivery Scheduled download based video services over cellular network PC and home connectivity Video download from PC to device (personally created or downloaded content) Watch Record Store Share
5 © NOKIA TV Studios TV Channels Broadcast network TV Set-Top Box TV Set-Top Box Distribution Devices & Applications Aggregation Content Mobile Broadcast network Mobile TV channels Mobile Terminal Cellular network Mobile TV industry structure Collaboration is key
6 © NOKIA Stream Encoder Content provider service mgmt Mobile TV Solution Broadcast network Cellular network Nokia Mobile TV Server Solution Open Air Interface based on open standards enabling interoperability creating a market with terminals from several vendors Available now Content Purchase Terminal Content Providers management of services security by encryption flexible distribution easy service access via internet flexible pricing Content agnostic
7 © NOKIA DVB-H Advantages Based on open standards Flexible, scalable, cost efficient - Can utilise current DVB-T networks for transmission network roll out - Leverages IP multicast core networks for distribution and broadcast network management - Rapid and easy indoor coverage implementation (with repeaters and gap fillers) - Up to 52 channels / 11 mbps in one DVB-H multiplex Optimized for mobile device use - Small screen and antenna - Battery power - True mobility and indoor coverage Industry commitment
8 © NOKIA Industry Benefits New business/revenue opportunities for all industry players Media Industry: expand audience, widen prime time, re-use of popular content and new distribution platform, new connection to mobile consumers Broadcast Network Operators: new growth market Mobile Operators/Service Providers: offering Mobile TV services to customers and additional opportunities for interactive services, billing and invoicing, increases cellular traffic, differentiates services from competitors Infrastructure, Equipment Vendors: new business opportunity Regulators: efficient use of broadcast spectrum
9 © NOKIA Consumer Expectations from Mobile TV Good picture and sound quality Value for money Right selection of channels Service availability Simplicity of use Multimedia Device
10 © NOKIA TV goes Mobile with the Nokia N92 Watch up to 4 hours TV One Key TV access Large 2.8anti glare screen with 16 million colours 30 second replay, 30 minute recording Always up to date Electronic Service Guide Dedicated 4-in-1 media keys Music player, FM radio & Visual Radio 2 MP camera
11 © NOKIA Text South-Africa 2005 Taiwan 2005 Malaysia 2005 France 2005 SFR Canal + Switzerland 2005 Swisscom Germany, Berlin 2004 bmco Philips, Universal Studios of Germany, Vodafone South-Africa 2005 Taiwan 2005 Malaysia 2005 France 2005 SFR Canal + Switzerland 2005 Swisscom Germany, Berlin 2004 bmco Philips, Universal Studios of Germany, Vodafone Spain, Madrid, Barcelona 2005 Abertis Telecom Telefonica Moviles Espana Netherlands Hague 2005 DigiTenne KPN Nozema Services Australia Sydney 2005 The Bridge networks Telstra Finland, Helsinki 2005 YLE, Digita, TeliaSonera MTV3, Nelonen, Elisa UK, Oxford 2005 argiva mmO 2 USA, Pittsburgh 2005 Crown Castle Spain, Madrid, Barcelona 2005 Abertis Telecom Telefonica Moviles Espana Netherlands Hague 2005 DigiTenne KPN Nozema Services Australia Sydney 2005 The Bridge networks Telstra Finland, Helsinki 2005 YLE, Digita, TeliaSonera MTV3, Nelonen, Elisa UK, Oxford 2005 argiva mmO 2 USA, Pittsburgh 2005 Crown Castle DVB-H Worldwide
12 © NOKIA 500 test users, different ages, using Nokia 7710 media device with SU-22 streamer: March - July 2005 Broadcasting coverage in Helsinki Metropolitan area 20 minutes average viewing time / day FinPilot Overview Basic Package (4.9/month) TV channels MTV3 Sub TV YLE TV 1 YLE TV 2 Nelonen Snadi TV Nelonen Extra Radio channels Radio Nova YLE Radio Peili YLE Radio Extrem Premium Package (3.9/month) TV channels CNN BBC world Eurosport Euronews ViVa + Fashion TV Urheilukanava (sport channel) PPV channels (2/weekend) MTV3 Extra Indica TV
13 © NOKIA Viewing habits N=466
14 © NOKIA 58% believe that Mobile TV will become popular Most certainly yes 4 Fairly certainly yes 3 I cannot say2 Fairly certainly no 1 Most certainly no N=466 58% Based on your experience, do you believe that Mobile TV, as a service, will gain popularity among consumers
15 © NOKIA Purchase intent grows over time Would buy it as soon as it is available I would buy it at the same time of acquiring a next new mobile I would buy it when its usage has become more common I might acquire the service at some point in future I will never acquire the service N=466 Innovators Early adopters Early majority Late majority Laggards / Rejecters 15% 41%
16 © NOKIA Market Potential – devices and technology Smartphone market, Units millions 7, Source: Ovum; Canalys Nokia DVB-H devices roll-out across the smartphone range DVB-H is seen as the preferred technology
17 © NOKIA Nokia Mobile TV Solution Evolution Mobile TV Server Solution 2.1 three pilots e-Commerce Mobile TV Service Management Mobile TV Service Management Nokia 7700 e-Commerce Mobile TV Service Management Mobile TV Service Management Mobile TV Server Solution 2.2 over 15 pilots Nokia 7710 Mobile TV Server Solution 3.0 S60 Terminal e-Commerce Mobile TV Service Management Mobile TV Service Management Open Air Interface
18 © NOKIA Key Messages Positive consumer feedback DVB-H is right technology – scale and scope Its happening now – act now – train is leaving station Collaboration is needed in respective business systems different views of value chain build on your strengths Open standards – level playing field
19 © NOKIA NMC_04_ppt_template_7.PPT / / tn Thank You More Information on Mobile TV
20 © NOKIA NMC_04_ppt_template_7.PPT / / tn Mobile TV Write the script Paolo Gessaga Multimedia, Nokia
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