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www.mobilevce.com © 2005 Mobile VCE Interactive Mobile TV November 2005 Welcome to … Interactive Mobile TV Perspectives on today and the future Dr Walter Tuttlebee Executive Director, Mobile VCE
www.mobilevce.com © 2005 Mobile VCE Interactive Mobile TV Mobile VCE (Virtual Centre of Excellence) Working for & with the Global Industry VCE VCE Telecom Operators Regulators Handset Mfrs Infrastructure Mfrs Component, Software, … Convergent Industry IndustryGrowth Shared Future Visions EnablingResearch Research Teams Industry Steering Groups
www.mobilevce.com © 2005 Mobile VCE Interactive Mobile TV Long-term, world-class, shared-cost research Defined & steered by the worlds leading mobile companies Undertaken by the UKs leading mobile research Universities Supported by
www.mobilevce.com © 2005 Mobile VCE Interactive Mobile TV Setting the Scene Why Mobile TV ?
www.mobilevce.com © 2005 Mobile VCE Interactive Mobile TV Why ? What are the Drivers ? Continuing search for market growth New revenue streams, new applications, maybe Content Is King ? TV looks like the killer app 250m customers in 2010 (ABI Research) 80% of consumers would >$15 US/m-Vodafone/Nokia survey (Germany) 40% of subscribers interested-Sony Ericsson survey Varying Views… A completely new range of handset & infrastructure products - manufacturer I want to keep control of my core content – todays broadcaster An opportunity to secure new revenue streams – todays TV broadcast distribution player Im not sure I want all my customers standing watching TV on their phones instead of making phone calls – mobile operator
www.mobilevce.com © 2005 Mobile VCE Interactive Mobile TV Who, What, Where ? Different Approaches Korea - DMB Digital Multimedia Broadcasting Extension of Eureka 147 DAB Commercial Service One of the 9 Growth Engines Europe - DVB-H Standardisation Complete Various Trials - Berlin, Oxford, Paris Diverse Spectrum Regulation USA Qualcomm MediaFLO Nationwide spectrum
www.mobilevce.com © 2005 Mobile VCE Interactive Mobile TV Business Models - Interactivity Two Industries – Two Cultures Very Different Industries Telecom Operators & Broadcasters have very different backgrounds, assets, experience and expectations Perspectives on Converged Services Both industries for some time have believed broadcast- telecom convergence offers significant new revenue streams Neither wishes to release valuable own resources Both want to own the customer ! Fundamental Lack of Trust in many countries Options for Mobile TV Go it alone, Joint ventures, or Interworking This has shaped our own philosophy Everyone can benefit, without delaying the market Interworking - a different approach for every deal or common standards that work for all ?
www.mobilevce.com © 2005 Mobile VCE Interactive Mobile TV Todays Programme Industry Perspectives Manufacturer & Operator Views LGE, Philips, Vodafone, NEC Multimode Terminals Efficient Software Architectures & Algorithms Prof Steve McLaughlin, Edinburgh LUNCH Interworking Mobile & Broadcast Networks To deliver enriched services Industrial Chairman: Richard Egan, Thales Lead Researchers: Paul Pangalos, Kings College Haitham Cruickshank, Surrey Demonstration: Overall Functional Demo Today Level 2 Demo also available (in the UK)
www.mobilevce.com © 2005 Mobile VCE Interactive Mobile TV Thank you ! For further information please contact: Dr Walter Tuttlebee E-mail: firstname.lastname@example.org Tel:+44 1256 338604 WWW:www.mobilevce.com
Regulation and Policy Challenges
World Class Standards IMS Interoperability Testing - from Standards to Practice Giulio Maggiore ETSI TC INT Chairman © ETSI All rights reserved.
Brussels, Sept 2002, Jorge Vieira da Silva, EVE project : Needs of citizens related to the democratic process Scenarios for 2010.
Regional and national initiatives in support of European Technology Platforms Dr. Fiona Williams Chairman, eMobility steering board
© Copyright 2002 Frost & Sullivan. All rights reserved. The European Remote Vehicle Diagnostics Systems Market Interactive Analyst Briefing 7 th November.
we realise market-disruptive changes
MOBILE-TV Visa Friström Tapio Haantie T ,Research Seminar on Telecommunications Business spring 2006.
Mobile TV Mike Short Vice President, Research & Development - Group Technology, O2 plc
© 2006 Mobile VCE Research & Innovation: The Roles of Industry & Academia within Mobile VCE Dr Walter Tuttlebee Chief Executive, Mobile.
© 2004 Mobile VCE New Revenues through Ubiquitous Services: Removing the Barriers Steve Wright Head of Strategic Research, BT on behalf.
© 2006 Mobile VCE Moving Forward… Dr Walter Tuttlebee Chief Executive, Mobile VCE.
1 © NOKIA ART October 2002.ppt /October 2002/Joe Barrett The GSM Family of Services The Evolution to 3G Joe Barrett Director, Market Development Nokia.
Mobile VCE Core 4 Launch 25 May 2006 David Hendon, Director Business Relations 2.
A Global Cellular Industry Perspective Neil Walker Product Manager, Television & Video.
© 2004 Mobile VCE 22 November 2005 Interactive Mobile TV: IoN Proof of Concept Demonstrator Paul Pangalos King’s College London.
© 2005 Mobile VCE Securing the Future: Device & Service Security Stephen Hope, FT R&D UK Ltd on behalf of Nigel Jefferies, Vodafone Chair.
EUROPEAN VENDING MARKET TRENDS VENDEXPO MOSCOW 2012 Catherine Piana Director General.
Internal 1 © 2006 Nokia Nokia Broadcast Mobile TV Keu messages 2H06.ppt / / MKa Broadcast Mobile TV Key Messages 2007 Pawan Gandhi Head – Mobile.
1 © 2005 Nokia Nseries 23/11/2005 / IDATE 2005 TV Goes Mobile Richard Sharp Vice President Rich Media Multimedia.
© 2005 Mobile VCE Interactive Mobile TV Seminar- November 2005 Interworking Digital Broadcast & Mobile Networks Richard Egan Industrial.
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