Presentation on theme: "PASE yourself– it works! Learn how PASE (Purdue Alumni Student Experience) in just a few short years has become one of the largest student groups on Purdues."— Presentation transcript:
PASE yourself– it works! Learn how PASE (Purdue Alumni Student Experience) in just a few short years has become one of the largest student groups on Purdues West Lafayette campus, AND is a membership driven organization! Session will cover a broad overview that will include: 1 best practices lessons learned start up helpful hints marketing and promo examples successful and unsuccessful events student leadership structure the impact it has made on the alumni association.
Brandi Farrer Director of Student Programs PASE yourself – it works! Emily Smith Assistant Director of Engagement and Young Alumni Programs Purdue Alumni Association, Purdue University
3 Overview Purdue Alumni Association PASE (Purdue Alumni Student Experience) Is it worth it? Best practices Young Alumni Initiatives Lessons learned & helpful hints
4 Our Brand Promise Statement Your Purdue Alumni Association is the gateway for loyal alumni and friends to build relationships with each other and Purdue University
5 Purdue Alumni Student Experience (PASE) PASE is the student membership of the Purdue Alumni Association and provides opportunities to: – Promote Purdue pride and tradition on campus – Cultivate relationships between students and alumni through networking opportunities – Enhance the college experience through fun, memorable events
Goal of PASE The goal for the program is to engage the students while theyre on campus, get them familiar with the alumni association, and then transition them into being active young alumni. 6
Is it worth it? Percent of young alumni that renew their Purdue Alumni membership after their gift membership expired: 4.75%- non-PASE 16% - PASE members 34% - PASE Board of Directors Data since PASE was established in 2005. 7
Is it worth it?….. YES! PASE is the largest student group on campus with over 3,400 members! 8
PASE Board of Directors 30 student leaders that plan and organize PASE events, other special events for students, and also educate PASE members about the Purdue Alumni Association. – Five committees: Sales & Marketing Networking Traditions PASE Events Advancement and Engagement 9
Discounts & Benefits PASE members receive the same benefits and discounts as Purdue Alumni members including: local restaurant discounts (Subway, Scotty's Brewhouse, Puccini's) 10% off textbooks at Follett's Purdue Bookstores 15% off at University Spirit including Greek goods! Annual membership kit each year you are a PASE member Columbia fleece plus yearly kit with 4-year membership 10
Selling points: Networking opportunities Social events Attendance at events is encouraged but not required Textbook discount Discounts Exclusive opportunities Membership kit/fleece Largest student group on campus 11
Part 1 of the goal 12 The goal for the program is to engage the students while theyre on campus, get them familiar with the alumni association, and then transition them into being active young alumni.
13 Events Freshman Orientation (STAR) Welcome week (BGR) Legacy Picnic Ice Cream Social Networking Dinner Amazing PASE Race Bags for Cans Fun Football Friday John Purdue birthday celebration Game Watch Party Nearly Naked Mile Career Networking Socials Boilers on Ice Behind the Scene Tours Relaxation Station Graduating Senior Focused Events: Life After Graduation Senior Send Off Taste of Graduation
Networking Dinner 14 During Alumni Weekend & Board Promote & encourage networking o Balloon bundles to designate school/college area o PASE bingo card to network with variety of people Encourage young alumni to attend (adding young alumni event to the evening) Students can learn first hand from alumni that have stayed connected to the university and the alumni association in the alumni club network
Nearly Naked Mile 15 Non-traditional community service activity Several sponsors Promotional & Event T-shirts donated Volunteerism grant After party food donated Unrestricted donations News coverage Front page of the Purdue Exponent Front page of the local newspaper Local TV broadcast Boiler Bytes (Big Ten Network)
Nearly Naked Mile 16 Over 500 participants and more than 800 pounds of clothing donated Ends at the Dauch Alumni Center Fun facts about the alumni association & sponsors along the route Record number of Web site hits viewing photos after the event Local support = celebrity judges for the costume contests (business owners, Mayor, etc.) Received campus award
Promotional T-shirts 17 PASE Board of Directors wear a month before event to advertise and promote.
Event T-shirts – free to first 200 PASE members 18
Senior Send Off 20 Fun farewell for all graduating seniors Sponsored by Purdue Alumni Association and PASE PASE BoD wear Purdue Alumni T-shirts Free food, useful information for life after graduation, Purdue Alumni clubs information Exclusive gift
Part 2 of the goal 22 The goal for the program is to engage the students while theyre on campus, get them familiar with the alumni association, and then transition them into being active young alumni.
PASE and Purdue Alumni Association cross promoting 23 PASE is the student membership of the Purdue Alumni Association
PASE and Purdue Alumni Association cross promoting 24 PASE is the student membership of the Purdue Alumni Association Purdue Alumni Association logo on all PASE marketing materials Annual membership T-shirt & tradition glass PASE BoD students wear Purdue Alumni ts at Senior Send Off PASE BoD students help at Boilermaker Ball
25 Samples upfront Standard verbiage Web site T-shirts PASE BoD polos Bags Wristbands Photo galleries Tax information Upcoming events flyers
Part 3 of the goal 26 The goal for the program is to engage the students while theyre on campus, get them familiar with the alumni association, and then transition them into being active young alumni.
Young Alumni Initiatives 27 Gift membership Class representative from each of the past three graduating classes on the Purdue Alumni Board of Directors Young Alumni e-newsletter three times a year Contacting past BoD members to get involved & lead in their area Annual Outstanding Young Alumni award given during Alumni Weekend for 50 th & 25 th class reunions Sponsor a recent grad/young alumni trip to Europe each summer Taste of Graduation event Destination weekends Purdue Alumni Clubs Encourage young alumni discounts & representative on board 40 under 40 issue in the Purdue Alumnus magazine in fall 2010 Task Force
Cubs Game 28 New event in 2012 During Senior Week Got group tickets through Goose Island, where we will be having our pregame event Two options: o bus from campus, game ticket, and pregame event: $25 o ticket and pregame event only: $15 Sold out the bus in about a week, added a second bus and sold out second bus within 3 days We have invited officers from our club in Chicago to network Hope to make it an annual event
Taste of Graduation 29 During senior week Held at the Alumni Center Information about the alumni association on display Alumni Clubs Networking Mingling with board members Class Representative can share more about their position Update contact information Had over 250 attendees the first year, average attendance now is 400-500 Chance for Senior trip travelers to meet
Young Alumni Destination Weekends 2010 – New Orleans 2011 – Houston 2012 – San Francisco 34
Lessons learned & helpful hints 35 Know your goal When placing your first order of stuff – be realistic, dont over order Sponsorships Enticements Empower your PASE BoD! Trinkets Marketing ideas New events Its ok if they make some mistakes, theyll learn PASE BoD Make sure YOU can work with the exec board quality not quantity be mindful of relatives semester justification statements Letter of recommendation folder