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Activity: carbon footprint, personal sustainability plan, and behavioral change Dave Newport, Director CU Environmental Center Peak to Peak Project August.

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Presentation on theme: "Activity: carbon footprint, personal sustainability plan, and behavioral change Dave Newport, Director CU Environmental Center Peak to Peak Project August."— Presentation transcript:

1 Activity: carbon footprint, personal sustainability plan, and behavioral change Dave Newport, Director CU Environmental Center Peak to Peak Project August 15-16, 2011

2 This activity Goals Create awareness of personal impacts and how to mitigate them Basic understanding of carbon emissions Understanding of socio-economic & cultural context Create agency for action Initiate behavioral change methodology

3 Global context & solutions V5zeMILs Discussion: emphasize challenges AND SOLUTIONS! Awareness must come with agency.

4 Quick carbon taxonomy Scope 1 (Direct) Emissions created by the entitys operations or entity-owned assets; CU owns a molecule of CO 2 that we created through combustion of natural gas in boilers we own. Scope 2 (Indirect) Emissions from operations owned and/or operated by another entity but consumed by the reporting entity; Xcel owns the molecule combusted in its coal plant, but we control the demand for electricity from it. Scope 3 (optional) Emissions created from activities upstream and downstream of the entity; other entities own the molecule and create the demand for it. Entities have moderate and changing control over these sources, e.g. staff commuting, airplane efficiency.

5 Activity: personal carbon footprint Carbon Footprint Carbon Footprint Calculator PG&E ClimateSmart Calculator – Zerofootprint Cool Climate Carbon Footprint Calculator EPA Climate Change- Greenhouse Gas Emissions Calculator (Household) html html Nature Conservancy Carbon Calculator DISCUSSION: Why different results from different calculators, and how consistently are scopes included and discussed? Implications?

6 Quick personal context

7 Activity: Personal Sustainability Plan DISCUSSION: Are these actions effective, and can they be implemented consistently long term? How? And are these actions relevant to low-income/at risk populations? What might those populations care more about?

8 Behavioral change method Community Based Social Marketing (CBSM) is the systematic application of marketing along with other concepts and techniques to achieve specific behavioral goals for a social good. (smoking, drunk driving, prenatal health) We use several principles of social marketing in Fostering Sustainable Behavior (McKenzie-Mohr, 1999) Research on barriers and motivators Customized communications for specific targets Prompts Commitments, pledges and competitions Try to create a norm

9 Pledging, the first step Emory sustainability pledge CU Live Green pledge DISCUSSION: How can these be effective is there is no enforcement? How can these pledges grow in impact over time?

10 Potential activity discussion issues Scopes Where is the most leverage on carbon? Socio-economic How to connect with/assist those most at risk? Behavioral How to systematically engineer behavioral change?

11 Activity: carbon footprint, personal sustainability plan, and behavioral change Dave Newport, Director CU Environmental Center Peak to Peak Project August 15-16, 2011


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