Presentation on theme: "The Vision To become the most trusted brand empowering consumers to exploit practical energy solutions in their Smart Home."— Presentation transcript:
The Vision To become the most trusted brand empowering consumers to exploit practical energy solutions in their Smart Home
Experienced Delivery Team Rupert Baker – CEO Installer with ten years experience developing methodologies for the whole house energy efficient solution and fifteen years in product origination Peter Cross – CTO Engineer and installer with twenty five years experience in developing and launching software applications Guy Hewitt – Advisory/Commercial Director Energy surveyor with twenty five years experience in media within Europe, Middle East and Africa Toby Gawin – Advisory Director A career in software sales & marketing within the U.S. and Australia. A hands on investor with four successful exits so far.
Positioning GREEN DEAL UK ENERGY ACT SMART METER EU DIRECTIVE SMART HOME ENERGY MONITORING ENERGY CONTROL TECHNOLOGY REPLACEMENT UK DEREGULATED ENERGY MARKET
Future Products & Services Medical diagnostics from changing patterns of energy use in the home Monthly bills for building temperatures rather than energy use Smart Home Asset Finance Localised weather derivatives Automatic daily switching of energy provider Increased impulse purchases
The Product Ergoe software enables residential property installers, surveyors & designers to prioritise the best value technology change, to best reduce & control energy bills.
Initial Application Components
Immediate New Driver Maximum Feed-in-Tariff for new installations of solar panels only available for buildings with a D energy rating. 49% of the 26.5m U.K. dwellings fail to reach this.
Immediate Market 35,000 registered electrical contractor organisations (U.K.) 6,500 registered domestic energy assessors (U.K.) 3,000 registered solar panel installers (U.K.) Green Deal Assessors, Consumers (innovators), Architects, Surveyors
Market Size & Potential (UK)
Survey Data Quote Generation External Dynamic Data Issue Purchase Order Ergoe Earns Pay Per Click Fee Ergoe Earns Margin on Materials Purchased The Process
Ergoe software - screen shots On tablet, smart phone and notebook
Revenue Assumptions Materials PurchasedPay per Click SALES /PRICES Margin on order value Margin on order value (average) Installer Orders (per month) Pay per Click' charges Installer 'Pay per Clicks' (per month) Photovoltaic2%£601.5£159 Domestic Lighting 2%£102.25£39 Active UsersBreakeven 280£0
Industry Pain Ergoe Panacea Fragmented workforce, increased bureaucracy leading to excessive overheads Slow response to clients, even on distressed sales Incomplete data collection leading to time delays and extra costs Limited purchasing power Ergoe software saves installers up to £1200 per installation – a 95% saving Immediate Design drawings, PDF Quote & Stock availability Validation with auto generated design suggestions Benefits of Ergoe collective purchasing
Current Competition Ergoe Antidote Fragmented marketplace with fragmented products Installer own software (British Gas) Design packages (Google, CAD) EPC Advisor (U.K. Govt) Distributor (Wolseley) & Manufacturer (Philips) software Technology Specific (Valentin) No upfront costs for package Dynamic package development Integrated rather than islands of automation Quick to learn package Actual delivered quote One piece of software for installer journey
Financial Headlines P&L (£000s)Q1Q2Q3Q4Q5Q6 Revenue on Clicks Revenue on Margin Costs of Sales (39)(74)(56) (72)(76) Gross Profit (39)(74)(41)(9)3584 Overheads (39)(32)(34)(35)(40)(47) EBITDA (78)(106)(75)(45)(5)37 Cash Flow (running) (78)(184)(256)(296)(294)(250) Gross Margin -265%-20%33%52%
The Proposal Seeking up to a total of £300K in start up funding to establish the first two components of the software application Revenue will be directed to further domestic technologies U.K. tax efficient Achieving breakeven in Q6 Exit when stakeholders majority perceive conditions suitable with an expectation of 5- 7 years
Unlocking the Potential Disruptive Consumer Services New Financial Products Progressive Energy Services Right Idea Right Time Right Place Right People Thank You