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The Price is Right. The Price is Right Game Based on the following products you have to guess the price and what pricing strategy has been used either:

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Presentation on theme: "The Price is Right. The Price is Right Game Based on the following products you have to guess the price and what pricing strategy has been used either:"— Presentation transcript:

1 The Price is Right

2 The Price is Right Game Based on the following products you have to guess the price and what pricing strategy has been used either: Cost-plus pricing Penetration pricing Price skimming Predatory pricing Competitor pricing Price discrimination Psychological pricing

3 Tesco Value Beans Price and Strategy? 14p – Competitor Pricing

4 MK to Euston Ticket ( Monday 9.30 on Virgin) Price and Strategy? £17.90! Discriminatory – Quite literally!

5 Ryanair – Stansted to Santander (Bilbao) Price and Strategy? 29p + Tax Predator

6 Nike Air Max Trainers Price and Strategy? £159.99! Psychological Pricing!

7 Vodafone Call – 10.30am Price and Strategy? 45p per minute, Discriminatory Pricing

8 TomTom GPS 700 Version Price and Strategy £ Skimming – wait till xmas!

9 Tesco Price Checker Strategy? Predatory/ Competitor Product description Tesco price Sainsbury's price Morrisons price ASDA pr ic e ALL BUTTER CROISSANT 6 PACK £1.29£1.48N/F ANCHOR BUTTER 250G£0.82£0.85£0.82 ANCHOR BUTTER 500G£1.54

10 NTL World Broadband (2mb) Price and Strategy £9.99 (3 months) £29 thereafter Penetration Pricing

11 JVC LT26C50BJ Flat Panel TV Price and Strategy? £ – Skimming!


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