Presentation on theme: "The Price is Right. The Price is Right Game Based on the following products you have to guess the price and what pricing strategy has been used either:"— Presentation transcript:
The Price is Right
The Price is Right Game Based on the following products you have to guess the price and what pricing strategy has been used either: Cost-plus pricing Penetration pricing Price skimming Predatory pricing Competitor pricing Price discrimination Psychological pricing
Tesco Value Beans Price and Strategy? 14p – Competitor Pricing
MK to Euston Ticket ( Monday 9.30 on Virgin) Price and Strategy? £17.90! Discriminatory – Quite literally!
Ryanair – Stansted to Santander (Bilbao) Price and Strategy? 29p + Tax Predator
Nike Air Max Trainers Price and Strategy? £159.99! Psychological Pricing!
Vodafone Call – 10.30am Price and Strategy? 45p per minute, Discriminatory Pricing
TomTom GPS 700 Version Price and Strategy £ Skimming – wait till xmas!