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1 LIVE NATION & NBC 5 CHICAGO/ nbcchicago.com 2009+ MARKETING PARTNERSHIP.

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Presentation on theme: "1 LIVE NATION & NBC 5 CHICAGO/ nbcchicago.com 2009+ MARKETING PARTNERSHIP."— Presentation transcript:

1 1 LIVE NATION & NBC 5 CHICAGO/ nbcchicago.com MARKETING PARTNERSHIP

2 2 Thank you for your consideration of NBC 5 CHICAGO / nbcchicago for the marketing partnership with you and LIVE NATION! Our mission is to provide you with powerful marketing concepts that will generate widespread thrills, shrills and SALES in the Chicagoland market for your events! We look forward to an exciting partnership with you in 2009+! THANK YOU!

3 3 Define/Brand LIVE NATION positioning as the marquis promoter for both high profile/top tier and unique events Create widespread exposure and awareness for LIVE NATION events in the Chicagoland market Provide exposure for events at all venues throughout the year: ALPINE VALLEY, CHARTER ONE PAVILION, HOUSE OF BLUES; FIRST MIDWEST BANK AMPHITHEATRE (CONGRESS THEATER) Generate excitement and create high intensity buzz surrounding the planned entertainment shows for LIVE NATION Drive mass traffic attendance and a high level of interest/ticket sales throughout the year - - Wide ranging scope: Super-shows and niche attractions Sustain LIVE NATION event marketing efforts amidst aggressive competitive entertainment alternatives Utilize both traditional and non-traditional multi-media marketing platforms to keenly target varying consumers lifestyles PRIMARY GOALS

4 4 CHICAGOLAND MARKET RESEARCH

5 5 NBC 5 IS THE MARKET LEADER IN REACHING YOUR TARGET AUDIENCE Source: Scarborough 2008, Release 1 Index – Attended any concert the last 12 months Sign on/Sign off HOW TO READ : WMAQs viewers are 8% more likely to have attended any concert the last 12 months, while WFLDs viewers are 2% less likely.

6 6 Source: Scarborough 2008, Release 1 HOW TO READ : 14.7% of people in Chicago who have attended any concert the last 12 months, have visited NBCCHICAGO.COM the last 30 days. Target – Attended any concert the last 12 months NBC 5 IS THE MARKET LEADER IN REACHING YOUR TARGET AUDIENCE

7 7 NBC 5 CHICAGO MARKET EXCLUSIVE TELEVISION PARTNERSHIPS/ CASE STUDIES THE SHEDD AQUARIUM: NAME THE BABY BELUGA! JACQUELINE KENNEDY: THE WHITE HOUSE YEARS (MARSHALL FIELDS GIVES/FOUNDATION) THE TODAY SHOW CONCERT SERIES / CHICAGO: SWEET HOME CHICAGO THE FIELD MUSEUM: KING TUTS RETURN TO CHICAGO MUSEUM of SCIENCE & INDUSTRY: TITANIC LINCOLN PARK ZOO CHICAGO OFFICE OF TOURISM/CULTURAL AFFAIRS MAYORS OFFICE OF SPECIAL EVENTS CHICAGO AUTO SHOW CHICAGO MARATHON

8 8 7,886,570 Weekly Impressions WMAQ ON AIR Mobile Colleges and Universities Gas Pumps Sports Arenas NBC5.com Supermarkets NBC 5 PLATFORMS TOTAL WEEKLY REACH

9 9 MARKETING PARTNERSHIP COMPONENTS TELEVISION INTERNET ON-SITE EXPOSURE NEW MEDIA LIVE NATION VALUE COMPONENTS LIVE NATION & NBC 5 CHICAGO MARKETING PARTNERSHIP LIVE NATION TEXT ALERTS

10 10 MARKETING PARTNERSHIP KEY COMPONENTS TELEVISION EXPOSURE TIMING: JANUARY – DECEMBER 2009 Broadcast campaign to air on: NBC 5 and NBC UNIVERSAL SPORTS NETWORK Broadcast campaign consideration for TELEMUNDO CHICAGO (Niche/Family events) NBC 5 would produce an annual series of (:15) television promotional commercials, including varying taglines to rotate and promote various events/concerts throughout the year LIVE NATION & NBC 5 CHICAGO MARKETING PARTNERSHIP

11 11 LIVE NATION TICKET SALES PROMOTIONAL COMMERCIAL (:15) THE LIVE NATION CONCERT SERIES PRESENTS FLOGGING MOLLY, FRIDAY MARCH 23 RD AT THE METRO. PURCHASE TICKETS TO ONE OF THE HOTTEST CELTIC PUNK BANDS AT AN EXCLUSIVE ITSA-LIVENATION!DOTCOM! FLOGGING MOLLY PRESENTED BY NBC 5 AND LIVE NATION LIVE NATION CONSUMER SWEEPSTAKES PROMOTIONAL COMMERCIAL (:15) THE LIVE NATION CONCERT SERIES PRESENTS FLOGGING MOLLY, FRIDAY MARCH 23 RD AT THE METRO. LOG ON TO NBC CHICAGO AND SEARCH CONTESTS FOR YOUR CHANCE TO WIN TICKETS TO ONE OF THE HOTTEST CELTIC PUNK BANDS AT ITSLIVE!DOTCOM! FLOGGING MOLLY PRESENTED BY NBC 5 AND LIVE NATION DEVELOP EXCLUSIVE LIVE NATION MONIKER: LIVE NATION & NBC 5 CHICAGO MARKETING PARTNERSHIP

12 12 MARKETING PARTNERSHIP KEY COMPONENTS TELEVISION IN-PROGRAM/PRODUCT PLACEMENT EXPOSURE TIMING: ANNUAL LIVE NATION (3-5:00) segment during the local LXTV- FIRST LOOK program, featuring Live Nation venues and upcoming concerts LIVE NATION executive guest appearance on NBC 5 NEWS LIVE NATION & NBC 5 CHICAGO MARKETING PARTNERSHIP

13 13 MARKETING PARTNERSHIP KEY COMPONENTS INTERNET EXPOSURE TIMING: ANNUAL NBCCHICAGO.com would design and produce all NTERNET creative elements NBCCHICAGO.com would create (1) exclusive microsite devoted to LIVE NATION throughout the year NBC AROUND TOWN Entertainment sponsorship exposure (AROUND TOWN WITH LIVE NATION! exclusive channel: UG content of fans at shows, etc.) NBCCHICAGO.com would rotate the following website ad units on the NEWS, AROUND TOWN, WEATHER and SPORTS Channels: 300x250 Display ad; 728x90 Ad banner NBCCHICAGO.com would air LIVE NATION (:15) commercials throughout all high profile web channels E-newsletters exposure including ENTERTAINMENT, SPORTS, and WEIRD NEWS LIVE NATION & NBC 5 CHICAGO MARKETING PARTNERSHIP

14 14 MARKETING PARTNERSHIP KEY COMPONENTS ON-SITE EXPOSURE TIMING: ANNUAL LIVE NATION special signage would be displayed at NBC STREETSIDE STUDIO on the Magnificent Mile LIVE NATION special messaging on the NBC 5 STREETSIDE STUDIO ticker on Michigan Avenue Provide NBC 5 talent at special events/concerts LIVE NATION & NBC 5 CHICAGO MARKETING PARTNERSHIP

15 15 MARKETING PARTNERSHIP KEY COMPONENTS NEW MEDIA EXPOSURE TIMING: ANNUAL LIVE NATION exclusive podcasts comprised of special interviews with LIVE NATION artists and representatives NBC 5 CONSUMER SWEEPSTAKES campaign would consist of interactive promotions: TEXT THE NATION! LIVE NATION text alerts for upcoming concerts LIVE NATION TEXT ALERTS LIVE NATION & NBC 5 CHICAGO MARKETING PARTNERSHIP

16 16 MOBILE PROMOTIONAL CONCEPT: Consumers would be directed to the NBCCHICAGO.com LIVE NATION microsite, for the TEXT THE NATION CHALLENGE: Answer a question regarding the LIVE NATION upcoming artist/band; Consumers would then dial NBCNOW (622669) along with the answer; winner would receive two tickets to the artist/bands concert! A: 5 Weeks Q: How long did it take Nickelback to make their album Silver Side Up? LIVE NATION & NBC 5 CHICAGO MARKETING PARTNERSHIP

17 17 MARKETING PARTNERSHIP KEY COMPONENTS LIVE NATION COMPONENTS: TIMING: ANNUAL NBC 5 exposure on all LIVE NATION promotional concert materials, i.e., Print, Kiosk, Posters, Street/Pole Banners, Programs, Mobile, Ticket stubs, Entry wristbands, etc. NBC 5 Talent/Programming/News/Promotional exposure on television screens set-up in waiting lines, reception areas, etc. NBC 5 Talent/Personalities event act introduction NBC Programming promotional announcements to air throughout arena video screens (THE TONIGHT SHOW, CONAN, CARSON DALY, PRIME, THE TODAY SHOW) NBC 5 CHICAGO WEATHER/TRAFFIC alerts to air throughout arena video screens (BRANT MILLER: UC) Exclusive television partner link to NBCCHICAGO.com via LIVE NATION web channel LIVE NATION & NBC 5 CHICAGO MARKETING PARTNERSHIP

18 18 MARKETING PARTNERSHIP KEY COMPONENTS LIVE NATION COMPONENTS: TIMING: ANNUAL Exclusive television partner link to NBCCHICAGO.com via LIVE NATION web channel Exclusive NBC Back Stage Passes to concerts and events Designated complimentary and discounted concert passes for NBC/UNIVERSAL/GE corporate employees Exclusive private skybox suites at all LIVE NATION concerts Opportunity to incorporate non-competitive, compatible sponsor partners within promotional elements LIVE NATION & NBC 5 CHICAGO MARKETING PARTNERSHIP


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