Presentation on theme: "21 ST CENTURY MARKETING JINNEH T. DYSON, MS EXECUTIVE DIRECTOR NAMI OKLAHOMA CHARLES L. TAYLOR, BA FAMILY AND PEER COORDINATOR NAMI OKLAHOMA."— Presentation transcript:
21 ST CENTURY MARKETING JINNEH T. DYSON, MS EXECUTIVE DIRECTOR NAMI OKLAHOMA CHARLES L. TAYLOR, BA FAMILY AND PEER COORDINATOR NAMI OKLAHOMA
What is 21 st Century Marketing? Its embracing the past….and bringing in the new Conventional forms of marketing are used in conjunction with some of the newer marketing and social trends Its a collaborative and integrative way of establishing relationships across generational, cultural, community, racial, and ethnic lines
21 st Century Marketing cont…. 21 st century marketing is the means of connecting and sharing information with other individuals and groups who share common interest in goals It is the new movement!
Why Should We Use It ???? Organizations use these networks for marketing, sales, public relations, and, program advertising, customer service, and etc. It offers platforms for organizations to reach out to potential customers beyond our immediate communities Tap into unfamiliar territories Understand how others perceive you Unrestricted Marketing Research Survey Project Diversify your organization---we can reach far more communities through social networking, than we can by using conventional marketing techniques
Social Marketing Can…. GROW NAMI! Expand Our Programs! Recruit More Volunteers! Do More With Limited Resources Build and Leverage Partnerships Fulfill Our Mission!
SOCIAL MARKETING IS ALL ABOUT RELATIONSHIP BUILDING AND CAPACITY EXPANSION!!!!
Social networking sites are designed to connect like-minded individuals by using interactive and innovative tools i.e. discussion forums, blogs, and private or public messages.
Historically, word of mouth has been the biggest and most effective advertising tool…now individuals are hitting the web for advice and direction on where to go for mental health programs and services Social networking does not replace traditional marketing forms, just enhances their potential
In Addition…. Increase awareness about your organization users and friends can be directed to your organization directly from the site you are using to learn more about your cause, and even join! Establish coalitions and partnerships with other entities and agencies in your areas Solidify your brand Great for mobilizing people to take quick action!
cont…. Also most importantly…it can generate revenue Fundraising events can be coordinated and launched directly from your site Walk Create PayPal accounts---donate directly to your organization EBAY Craigslist
SO WHOS USING IT…..
Social media isnt just about big networks, its about brands having conversations -Lloyd Salmons Internet Advertising Bureau Social Media Council
With the declining economy, significant financial cuts, and more need to diversify funding streams--- nonprofit organizations are utilizing social marketing tactics in large numbers Although, we (nonprofit organizations) are coming at the tail-end of this rapidly growing movement, research has shown that social networking for the nonprofit sector has rendered great success
More About Social Marketing Social networking/marketing is rapidly becoming the most preferred marketing tool! Organizations who have embraced and adopted social marketing have had unprecedented success (Skul, 2009). Blogs and social networks make up the emerging social web Newspaper articles, evening news television shows, radio broadcasts, forums, trainings, books/literature
3 Aspects of Social Marketing Creates buzz of news worthy events through videos, tweets, or blog entries which attracts attention Builds brand…can help NAMI become a household name Its conversational not fully controlled by the organization it allows for user participation and dialogue
Whats the Buzz? Social marketing is popular---it is the in thing to do as it is an effective way of getting out vital information, as well as getting vital information about what your stakeholders want I believe that it is the epitome of collective wisdom
More ++++ Social networking/marketing is inexpensive easy and affordable---unlike conventional marketing methods, social marketing does not involve a huge marketing team, or a prohibitive budget. Emphasis Relationship Building User Friendly With a few clicks of a button---you can create a new and invigorating marketing campaign
Downside of Social Marketing Can be time consuming It can take up considerable amounts of time, as well as staff resources One site vs. Multiple sites or Staff vs. Volunteer Open to interpretation
WHAT ARE SOME SITES?????
What is Facebook????
The networking powerhouse claims over 60% of the market Average user 18-34, however baby boomers and senior citizens are jumping on the social networking bandwagon Facebook can be accessed from any electronic devise that has internet
Are you Linked In??? LinkedIn is an interconnected network of experienced professionals from around the world. 48 million members in over 200 countries and territories around the globe.
So how does it work??? When you join, you create a profile that summarizes your experiences and accomplishments You can form committed, trusting networks by linking with other professionals Your network consists of your connections, your connections connections, and the people they know Which equates too……..
The New Way to Network LinkedIn truly affirms the notion that we are all separated by six degrees. This networking site links you to other qualified experts and professionals.
Through the Network Manage information related to your profession Meet potential customers, service providers, and subject experts Create and collaborate on projects Gain new insight Share stories Most importantly….grow NAMI!
Tweet, Tweet…Twitter Twitter is relatively simple, and is similar to instant messaging (IM)---however, it differs from IM because it has its own protocols and etiquette People use acronyms to shorten common expressions 140 characters are granted for you to speak your mind or share some news about a hot topic or a current/upcoming event
Twitter cont…. You must know the lingo…. LOL---Laughing out loud BTW---By the way IMHO---In my humble opinion TMI---Too much information F2F or FTF---Face to face LMK---Let me know TTFN---TA ta for now DM---Direct Message
We Use Twitter MIAW Legislative Updates Upcoming programs, trainings, and workshops Discuss Hot Topics and other current events
Excuse me…you are in MYSPACE!
In 2006, MySpace was rated as the 10 th most visited website. Popular---appeals to diverse groups of people across the lifespan---highly saturated with the youth culture.
Can You…Tube It!
.com Upload videos to broadcast whatever you want! It creates a platform to educate the public Its a free Great way to do a PSA and to promote the NAMIWALK!
NAMI Ohio PSA
NAMI Georgia PSA
Free online survey making instrument User friendly Can develop and design a survey tailored specifically to the needs of your organization Saves paper---as people can respond and submit the survey online Great for affiliate and program suggestions, ideas, and concerns
Pathways To Recovery Radio Show Tuesday Mornings 9-10:30 a.m. With Host Donna Woods Bauer and Co-Host Philip Bauer and Curlonda Simms Co-sponsored by Where Recovery is a Reality!
Television Contact your local cable company to earn free spots on morning new shows, and community spotlights Grading the states Pathways to Recovery NAMI WALK In exchange for free air time----we include them as sponsors on our printed material, brochures, and etc. True---Marketing Exchange!
KEY POINTS….. Know your strengths, weaknesses, opportunities, and your threats Are you reaching the right communities and cultures? Are you achieving your goal? What can you do differently? Know who you are as an organization Is your organization, reflective of the community you serve
Key Points cont…. Before you start…. Clearly define your purpose What is your goal? Why are you here? How will you achieve your goal? How do you know when you have achieved your goal? How will you evaluate success?
SINCE NAMI IS THE BEST KEPT SECRET, TAKE ADVANTAGE OF 21 st CENTURY MARKETING TO BREAK ALL THE RULES SO EVERYONE WILL KNOW!