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Digital media trends - Does the ICT remain ICT? Tiit Tammiste EMT CIO.

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Presentation on theme: "Digital media trends - Does the ICT remain ICT? Tiit Tammiste EMT CIO."— Presentation transcript:

1 Digital media trends - Does the ICT remain ICT? Tiit Tammiste EMT CIO

2 2 kuupäev ja presentatsiooni pealkiri Does the ICT remain ICT? Telecommuni cations Media and entertaiment IT Multimedia industry ICTICT IP everywhere Content services Same services – Different terminals Same services – Different terminals

3 3 kuupäev ja presentatsiooni pealkiri A Trillion Dollars a Year by 2012 Media and entertainment Network services Handsets and consumer electronics Corporate applications and services Web 2.0 communities and services Software products and services Mobile platforms, operating systems Network operators Handset manufacturers Web powerhouses IT megavendors Consumer electronics Platform vendors

4 4 kuupäev ja presentatsiooni pealkiri Web Service Convergence and Mashups Fixed and Mobile Network Media and Web Convergence Web and Communications Convergence Device Convergence Media and Communications Convergence Voice and Data Network But what do users really want… Our Industries Are Converging In so many different ways…

5 5 kuupäev ja presentatsiooni pealkiri The converged lifestyle…

6 6 kuupäev ja presentatsiooni pealkiri Delivering the Converged Lifestyle Any Content, Any Network, Any Screen MediaCreateManageExperience TelcoScreensServices Service Delivery HostingPlatformServicesExperience Communications 2.0

7 7 kuupäev ja presentatsiooni pealkiri Multi-screen Baseball Experiences Any Content, Any Network, Any Screen

8 8 kuupäev ja presentatsiooni pealkiri Enterprise Web 2.0 Is Unavoidable Free technology Personal computing technology Long-tail economics Global-class computing Digital natives Architecture of participation New personal computing behaviors Demographics Consumerization Blending of work and leisure Unified communications Grass-roots behavior Control over computing Workplace expectations Workplace behaviors Worker capabilities

9 9 kuupäev ja presentatsiooni pealkiri Web 2.0 Community –Architecture of participation –Collective intelligence –User-created content Technology –Web platforms –Rich Internet Applications Business models –Micropayments –Revenue sharing –Long-tail economics –Mashup syndication Social Software Social Networking –Locating interesting people and content –Social profiles –Social network analysis Social Collaboration –Working with interesting people and content –Wikis and blogs –Instant messaging –Virtual worlds –Collaborative office Social Publishing –Sharing interesting content –Social tagging –Social validation Enterprise Web 2.0 (EW2.0) covers Web 2.0 technologies as applied to the enterprise. Enterprise 2.0 (E2.0) concentrates more on social software technologies employed to enhance internal enterprise operations. E2.0 depends on freeform environments to promote beneficial emergence.

10 10 kuupäev ja presentatsiooni pealkiri Characteristics of E2.0 People –Social and informal –Messy (disorganized) –Intuitive (inexplicit) –Unmethodical and in-exhaustive –Wasteful –Inconsistent –Who-not-what rule takes precedence (emotions-relationships-trust) Patterns, processes, affinities, skills, interests and social order(s) emerge and evolve A person who cannot live in society, or does not need to because he is self-sufficient, is either a beast or a god. (Aristotle) We have been developing social processes for 2,000,000 years (12,000 years since the development of agriculture). Why try to reengineer social processes? (Austin) Complexity is in the social network. Vendors try to put complexity in software. Social software should keep the complexity in the social network. (Mayfield) In a world where we can organize information any way we want, nothing needs to be categorized … everything can live in a state of limbo in the miscellaneous category until we need it and then, and only then, does it need to be grouped, filtered, sorted for our immediate consumption. (Weinberger) A person who cannot live in society, or does not need to because he is self-sufficient, is either a beast or a god. (Aristotle) We have been developing social processes for 2,000,000 years (12,000 years since the development of agriculture). Why try to reengineer social processes? (Austin) Complexity is in the social network. Vendors try to put complexity in software. Social software should keep the complexity in the social network. (Mayfield) In a world where we can organize information any way we want, nothing needs to be categorized … everything can live in a state of limbo in the miscellaneous category until we need it and then, and only then, does it need to be grouped, filtered, sorted for our immediate consumption. (Weinberger) Photo © 2005 TMAustin E2.0 leverages how people work by mirroring Freeform simplicity Informal Socially enabled Participative E2.0 leverages how people work by mirroring Freeform simplicity Informal Socially enabled Participative

11 11 kuupäev ja presentatsiooni pealkiri Rebalancing Focus Deconstructing Collaboration and Enterprise 2.0 CollaborationMode Primary Role ExamplesFocus CommunicateBroadcast, notify Body language, e- mail, texting CoordinateProjects, activities Informal predominant Community Support Persistent expertise, interest, affinity Peer help, pro-social, virtual Social Relationship Support Opt-in, lubricate interpersonal interactions Improving working relationships Enterprises overload communicati on channels with all forms of collaboration parse activity into modes and support more specifically. Low High Traditional Enterprise 2.0

12 12 kuupäev ja presentatsiooni pealkiri How can I prioritize and react to the sheer volume of communications and be more productive? Communication Overload How can I get a global organization to act in concert across boundaries? Global/Distributed Customers, Partners and Teams How can I integrate my communications and PC networking infrastructures? Disparate, Complex Networks How can I leverage existing enterprise infrastructure and the Internet to lower communications costs? High Cost of Communications Customer Challenges with communication Environment: chaotic, cost-conscious, fragmented, and demanding

13 13 kuupäev ja presentatsiooni pealkiri Who's the Future? Digital Native Digital Immigrant Source: NeopetsSource: Second Life

14 14 kuupäev ja presentatsiooni pealkiri How Will the Digital Natives Want to Shop? Digital Native Digital Immigrant Want to shop in their world or context New sales channels Want continuity between offline/online and all channels Full multichannel experience Want to shop socially Expect immediate access to all information Collaboration and word of mouth Full transparency to retail information, in real time

15 15 kuupäev ja presentatsiooni pealkiri Like.com Visual Search

16 16 kuupäev ja presentatsiooni pealkiri Retail Mobile Commerce: mPoria Example Go! Mobile

17 17 kuupäev ja presentatsiooni pealkiri Shopping in "Other" Worlds: The Sims 2 H&M Fashion Stuff

18 18 kuupäev ja presentatsiooni pealkiri Social Shopping 5% of traffic from MySpace at least double the traffic from MSN and Yahoo Search combined BizReport, March 2007

19 19 kuupäev ja presentatsiooni pealkiri Mobile Web Trends Mobile Devices Platforms and Technology Content and Services Operators and Networks Users Business Infrastructure Proliferation, new device categories Increasing technical sophistication means mobile devices are better Web citizens Falling prices Multiple platforms Technical fragmentation Limited midlife updates The mobile Web will be broadly affordable Capacity will be adequate Web providers will lead mobile innovation Content adaptation will be important Ecosystem battles M-payment disappointments Location services will be key Personalization will be more important than searching Handset browsing habits will grow slowly

20 20 kuupäev ja presentatsiooni pealkiri At what stage is your company in the adoption of these mobile applications? Source: Forrester's Business Technographics® March 2006 North American And European Enterprise Network And Telecommunications Surveys Base: 404 executives at North American and European enterprises Inventory management SMS alerts Instant messaging Customer facing applications Logistics applications Field service applications Sales force applications Content/information for employees Personalized contacts and calendar Wireless In production/upgrade underway/initial rolloutEvaluating/piloting 30% 41% 31% 27% 23% 27% 25% 43% 69%71%13% 16% 20% 17% 15% 18% 20% 23% 14%16% Adoption shifts to LOB applications Mobile Application Adoption

21 21 kuupäev ja presentatsiooni pealkiri SOURCE: Gartner Dataquest, and IDC 2006 YOY % shipping growth % Mobile PCs 5.8% Mobile Phones 3.9% Desktop PCs 34.1% Converged Mobile Phones Business wants connected mobile solutions 245 Million converged mobile devices by 2010

22 22 kuupäev ja presentatsiooni pealkiri Mobile Carriers: Searching for a Role in a Multichannel World TV Payments Media sales Web 2.0 Wireless e- mail Mobile Voice and Data Corporate apps. M2M New roles for cellular? Traditional Businesses New Businesses Innovative Businesses Mobile Wireless Broadband DSL Cable Fiber ….. Consumers don't really care about the bearer Blue Oceans Redefine the market Red Oceans Fierce competition Pink Oceans Strong competition Advertising-funded services

23 23 kuupäev ja presentatsiooni pealkiri Portal Fabric: Users Become the Center of Their Own 'Portal Universe' Banking Portal Government Portal Megaportal Work Portal Today Portals aggregate and eliminate stovepipes of content and data, but often a new level of stovepipes is created in a multiple portal environment. Tomorrow Portals will be aggregated and this level of stovepipes will disappear.

24 24 kuupäev ja presentatsiooni pealkiri Applications for the Real World Web Smart Objects and Packaging Know identity, location, owner, history, safety, environment … Augmented Reality Context-based information at point of decision/action Machine to Machine Local distributed decisions and actions Remote Sensing Tracking, control, compliance monitoring, healthcare Sociable Products Recognize owner, sensitive to context Behavior-based Pricing Models Usage, risk Unifying Digital and Physical Worlds


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