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Getting on the Ballot and Getting the Ballot Right Che Watkins June 25, 2013.

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Presentation on theme: "Getting on the Ballot and Getting the Ballot Right Che Watkins June 25, 2013."— Presentation transcript:

1 Getting on the Ballot and Getting the Ballot Right Che Watkins June 25, 2013

2 Getting on the Ballot 2007 - Introduced regional transportation funding legislation; no vote taken in House or Senate; study committee created. 2008 - Reintroduced regional transportation funding legislation; passed in the House (134-35) but failed to win 2/3 vote in Senate (35-18, failed by 3). 2009 - The Senate passed a regional transportation funding measure by a vote of 53-2 and the House passed a separate statewide funding proposal by a vote of 149-18. A conference committee was unable to reach a compromise between the two mechanisms. 2010 - The Georgia General Assembly passed the Transportation Investment Act. The House vote was 141-29 and the Senate vote was 43-8.

3 Ballot Language Ballot Question: Shall _____Countys transportation system and the transportation network in this region and the state be improved by providing for a 1 percent special district transportation sales and use tax for the purpose of transportation projects and programs for a period of ten years? Preamble: Provides for local transportation projects to create jobs and reduce traffic congestion with citizen oversight.

4 The Hand You Are Dealt Election date Size of region Project selection process Sunset date Timeline Exemptions

5 What You Can Control Governance – 501 c(3) and 501 c(4) (Citizens for Transportation Mobility and the Metro Atlanta Voter Education Network) Budget and fundraising ($8.8 million total) Community outreach (First Friday Group – over 150 organizations) Messaging (Keep it simple – whats in it for me?)

6 Budget and Fundraising ($8.8 million) Targeted mail (1.3M+ pieces; 20k handwritten postcards) Social Media, web/online (28M+ impressions) Broadcast (network, cable, radio) Corporate program (350+ companies) Outdoor (100+ boards) Field teams (26 FTEs) Speakers bureau (800+ presentations) Phones (2 million robocalls, 300k personal)

7 Key Messaging Jobs, Jobs, Jobs Less Traffic, More Jobs, Get Home Faster Need to keep Atlanta a Competitive Place that can create jobs Need to take steps toward a modern, clean and fast transit system for the entire region

8 And Sometimes…Final Vote 37-63 First-ever Regional Referenda for Georgia Complex Issue Economic conditions Trust in government Media Opposition No obvious Champions for entire region Large, Diverse Region (45% of GA population)

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