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Www.broadcom.com Dr. Ali Abaye – Senior Director, Product Marketing Infrastructure Networking/PHY Tim Lau – Senior Product Line Manager Infrastructure.

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Presentation on theme: "Www.broadcom.com Dr. Ali Abaye – Senior Director, Product Marketing Infrastructure Networking/PHY Tim Lau – Senior Product Line Manager Infrastructure."— Presentation transcript:

1 Dr. Ali Abaye – Senior Director, Product Marketing Infrastructure Networking/PHY Tim Lau – Senior Product Line Manager Infrastructure Networking/PHY Embargoed News: Dec. 7, 2011 – 8 a.m. EDT Broadcom Introduces Worlds Broadest Automotive Ethernet Product Portfolio – Ushers in Next-Generation Connected Car Broadcom Proprietary & Confidential. © 2011 Broadcom Corporation. All rights reserved.

2 This presentation may contain forward-looking within the meaning of the federal securities laws, including the Private Securities Litigation Reform Act of These forward-looking statements may include the potential growth of the markets in which we compete and the development status and planned availability of new products. In fact, all statements that we make or incorporate by reference in the presentation, other than statements or characterizations of historical fact, are forward-looking statements. It should be clearly understood that these forward-looking statements, and our assumptions about the factors that influence them, are based on the limited information available to us at this date. Such information is subject to change, and we may not inform you when changes occur. We undertake no obligation to revise or update publicly any forward-looking statement to reflect future events or circumstances. Forward-looking statements are not guarantees of future results and are subject to risks, uncertainties and assumptions that are difficult to predict. Therefore, our actual results could differ materially and adversely from those described in the statements you hear today as a result of various factors. We refer you to our Form 10-K for the year ended December 31, 2010, subsequent and forthcoming 10-Qs and other filings with the SEC, which discuss some of the important risk factors that could contribute to such differences or otherwise affect our business, results of operations and financial condition. For additional financial and statistical information, including the information disclosed in accordance with SEC Regulation G, please see the Investors section of our website. © 2011 Broadcom Corporation. All rights reserved. Broadcom®, the pulse logo, Connecting everything®, and the Connecting everything logo are among the trademarks of Broadcom Corporation and/or its affiliates in the United States, certain other countries and/or the EU. Any other trademarks or trade names mentioned are the property of their respective owners. Cautionary Statement 1

3 About Broadcom Automotive Industry Trends and Challenges BroadR-Reach Portfolio Introduction Summary Agenda 2 Broadcom Proprietary & Confidential. © 2011 Broadcom Corporation. All rights reserved.

4 Automotive Market Trends and Challenges Broadcom Proprietary & Confidential. © 2011 Broadcom Corporation. All rights reserved.

5 Automotive Semiconductor Demand on the Rise 4 Broadcom Proprietary & Confidential. © 2011 Broadcom Corporation. All rights reserved. Automotive Semiconductor Revenue Forecast, Worldwide, Source: Gartner, Inc. - Automotive Semiconductors, Worldwide, ; Feb. 11, 2011 Millions of $

6 Evolution of Network Bandwidth Legacy 3 Mbs 10Mbps 100Mbps 1Gbps 10Gbps 40Gbps 100Gbps 4 Mbps 16 Mbps 25Mbps 150Mbps Ethernet Token Ring* MOST* No other networking technology has kept pace with Ethernet 5 Broadcom Proprietary & Confidential. © 2011 Broadcom Corporation. All rights reserved. *Shared network architecture Bandwidth 8Gbps 4Gbps 800Mbps Fiber Channel

7 Substantial increase in prevalence of in-vehicle electronics –Nearly doubled over the last decade * Growing in volume and complexity –Substantial increase in cameras, diagnostics, ADAS, infotainment, etc. –In-dash display consoles evolving to computerized nerve centers Bandwidth challenges –More data requires higher transmission rates Industry Trends & Challenges 6 Broadcom Proprietary & Confidential. © 2011 Broadcom Corporation. All rights reserved. *Source: ABI Semiconductor Forecast

8 Compatibility and need for open architecture –In-vehicle networks must be scalable, support multiple systems and devices –Networks need ability to converge –Auto makers demand open architecture Cable limitations –Auto makers seeking less costly forms of wiring Industry standards –In-vehicle technologies must meet strict regulations –Reliability, temperatures, minimal power consumption Industry Trends & Challenges (continued) 7 Broadcom Proprietary & Confidential. © 2011 Broadcom Corporation. All rights reserved.

9 Introducing Broadcom BroadR-Reach ® Automotive Portfolio Broadcom Proprietary & Confidential. © 2011 Broadcom Corporation. All rights reserved.

10 Industry First 9 Broadcom Proprietary & Confidential. © 2011 Broadcom Corporation. All rights reserved. Reduces connectivity cost up to 80%* High Performance 100Mbps Ethernet Connectivity * Based on current market prices for unshielded single twisted pair Flex Ray cables/connectors and shielded LVDS cables/connectors.

11 100 Mbps Over Unshielded Single Twisted Pair Cable 10 Broadcom Proprietary & Confidential. © 2011 Broadcom Corporation. All rights reserved. Standard IEEE Mbps MAC Interface Only change is to wire-side, MAC-side remains the same Full Duplex 100 Mbps single pair operation achieved 100 Mbps symmetrical operation using standard Ethernet PHY components 100 Mbps TX 100 Mbps RX 100 Mbps TX 100 Mbps RX MACPHY MAC 100 Mbps Standard IEEE Mbps MAC Interface

12 BroadR-Reach Connectivity Comparison At-a-Glance 11 Broadcom Proprietary & Confidential. © 2011 Broadcom Corporation. All rights reserved. LVDS Cable Connector (2 ends, on-board and cable) * Based on current market prices for unshielded single twisted pair FlexRay cables/connectors and shielded LVDS cables/connectors. * Weight advantage based on combined weight of 2-meter twisted, single-pair FlexRay cables and connectors versus 2-meter LVDS cables with LVDS connectors. Reduces connectivity costs up to 80%* Reduces cabling weight up to 30%*

13 EMC requirements Extreme temperature grade requirements AEC-Q100 qualification under way Broadcom is TS16949 compliant Specifically Designed for Automotive 12 Broadcom Proprietary & Confidential. © 2011 Broadcom Corporation. All rights reserved.

14 Flexibility –Faster implementation to next-generation technologies Simplifies network design, support and implementation –Multiple in-car networks can be combined into one Improved network efficiency –Share data from a common source to the entire network Enables Open/Scalable Network 13 Broadcom Proprietary & Confidential. © 2011 Broadcom Corporation. All rights reserved.

15 Automotive and Industry Leaders Unite –Formed to drive next generation in-vehicle networking –Enables wide-scale adoption of Ethernet-based automotive connectivity Establishes Industry Standard for Automotive Ethernet Connectivity –100 Mbps over unshielded single twisted pair cable Enables Migration –From closed application to open, scalable Ethernet-based network –Encourages open standards and joint-development –Complementary to all existing Ethernet IP technologies Addressing Needs for Improved Networking Technology –Higher bandwidth, flexible network configurations, lower cost OPEN (One Pair Ether-Net) Special Interest Group 14 Broadcom Proprietary & Confidential. © 2011 Broadcom Corporation. All rights reserved.

16 BroadR-Reach Automotive Portfolio 15 Broadcom Proprietary & Confidential. © 2011 Broadcom Corporation. All rights reserved. Switch 7 Ports; Layer 2; 4 integrated PHYs BCM89500 Switch 7 Ports; Layer 2 5 integrated PHYs BCM89501 Switch 4 Ports; Layer 2 2 integrated PHYs BCM89200 PHY 1 port 10/100/1000BASE-T Optimized for diagnostic systems (power off) BCM89610 PHY 1 port 10/100BASE-T Optimized for multiple devices & supports connectivity options for external devices BCM89810 Compliant

17 Use Case: ADAS – BroadR-Reach ® & Ethernet 16 Broadcom Proprietary & Confidential. © 2011 Broadcom Corporation. All rights reserved. Lowers cost of digital camera deployment for advanced driver assist (ADAS) Object detection, surround view parking Lane departure warning and high beam control Video Out Camera 3 Camera 1 Camera 4 Camera 2 Electronic Control Unit Electronic Control Unit 7-Port Switch System With Host Interface BCM89810 BCM89500 Front Display Front Display

18 Use Case: BroadR-Reach for Infotainment 17 Broadcom Proprietary & Confidential. © 2010 Broadcom Corporation. All rights reserved. 17 Dedicated 100Mb 1Gb uplink MOST - Shared BW Ethernet supports BW growth - Dedicated BW per port Link Aggregate - Scale BW linearly to # of links 8-port 100Mbps Switch BW = 800Mbps Max 150Mbps Shared Flexible speed per port - 100Mbps or 1G Advanced cable diagnostics for each link Redundancy for failover mechanism

19 Use Case: On-Board Diagnostics 18 Broadcom Proprietary & Confidential. © 2011 Broadcom Corporation. All rights reserved. Internet Protocol will be ubiquitous across all platforms –Inside cars –Service centers –Manufacturing facilities OEMs now using 100Mbps Ethernet for OBD Larger Flash downloads (1GB+) requiring more bandwidth ISO – intended standard for OBD-related information

20 Industry first –Delivers higher bandwidth – 100Mbps Ethernet over unshielded single twisted pair cabling Dramatically reduces connectivity cost and cabling weight –Reduces connectivity cost up to 80%* –Reduces cabling weight up to 30%* Designed specifically for automotive Open and scalable architecture –Compatible with multiple in-vehicle network systems –OPEN Alliance compliant BroadR-Reach Portfolio Summary 19 Broadcom Proprietary & Confidential. © 2011 Broadcom Corporation. All rights reserved. Based on current market prices for unshielded single twisted pair FlexRay cables/connectors and shielded LVDS cables/connectors. * Weight advantage based on combined weight of 2-meter twisted, single-pair FlexRay cables and connectors versus 2-meter LVDS cables with LVDS connectors.

21 Thank You Broadcom Proprietary & Confidential. © 2011 Broadcom Corporation. All rights reserved.

22 Appendix Broadcom Proprietary & Confidential. © 2011 Broadcom Corporation. All rights reserved.

23 Standard Ethernet has had limited use in automotive to date –Mainly OBD applications PHYs optimized for Enterprise, business, and consumer applications –100meter reach –4-pair per port Structured Cabling (Cat 5, 5e) –EMC performance unspecified With sufficient effort & expertise, may meet some OEMs EMC requirements –Plug/unplug to different link partners Not representative of automotive environment –802.3 PHYs not well matched IEEE Standard Ethernet Physical Layers 22 Why ? … Broadcom Proprietary & Confidential. © 2011 Broadcom Corporation. All rights reserved.


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