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Cautionary Statement This presentation may contain forward-looking within the meaning of the federal securities laws, including the Private Securities.

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Presentation on theme: "Cautionary Statement This presentation may contain forward-looking within the meaning of the federal securities laws, including the Private Securities."— Presentation transcript:

0 Broadcom Introduces World’s Broadest Automotive Ethernet Product Portfolio – Ushers in Next-Generation Connected Car Dr. Ali Abaye – Senior Director, Product Marketing Infrastructure Networking/PHY Tim Lau – Senior Product Line Manager Embargoed News: Dec. 7, 2011 – 8 a.m. EDT Broadcom Proprietary & Confidential. © Broadcom Corporation. All rights reserved.

1 Cautionary Statement This presentation may contain forward-looking within the meaning of the federal securities laws, including the Private Securities Litigation Reform Act of These forward-looking statements may include the potential growth of the markets in which we compete and the development status and planned availability of new products. In fact, all statements that we make or incorporate by reference in the presentation, other than statements or characterizations of historical fact, are forward-looking statements. It should be clearly understood that these forward-looking statements, and our assumptions about the factors that influence them, are based on the limited information available to us at this date. Such information is subject to change, and we may not inform you when changes occur. We undertake no obligation to revise or update publicly any forward-looking statement to reflect future events or circumstances. Forward-looking statements are not guarantees of future results and are subject to risks, uncertainties and assumptions that are difficult to predict. Therefore, our actual results could differ materially and adversely from those described in the statements you hear today as a result of various factors. We refer you to our Form 10-K for the year ended December 31, 2010, subsequent and forthcoming 10-Qs and other filings with the SEC, which discuss some of the important risk factors that could contribute to such differences or otherwise affect our business, results of operations and financial condition. For additional financial and statistical information, including the information disclosed in accordance with SEC Regulation G, please see the Investors section of our website. © 2011 Broadcom Corporation. All rights reserved. Broadcom®, the pulse logo, Connecting everything®, and the Connecting everything logo are among the trademarks of Broadcom Corporation and/or its affiliates in the United States, certain other countries and/or the EU. Any other trademarks or trade names mentioned are the property of their respective owners.

2 Agenda About Broadcom Automotive Industry Trends and Challenges
BroadR-Reach Portfolio Introduction Summary Broadcom Proprietary & Confidential. © Broadcom Corporation. All rights reserved.

3 Automotive Market Trends and Challenges
Broadcom Proprietary & Confidential. © Broadcom Corporation. All rights reserved.

4 Automotive Semiconductor Demand on the Rise
Automotive Semiconductor Revenue Forecast, Worldwide, Millions of $ Source: Gartner, Inc. - Automotive Semiconductors, Worldwide, ; Feb. 11, 2011 Broadcom Proprietary & Confidential. © Broadcom Corporation. All rights reserved.

5 Evolution of Network Bandwidth
100Gbps 40Gbps Ethernet 10Gbps Bandwidth Token Ring* 8Gbps 1Gbps MOST* 4Gbps Fiber Channel 800Mbps 100Mbps 16 Mbps 150Mbps Legacy 3 Mbs 10Mbps 25Mbps 4 Mbps 1980 1982 1984 1986 1988 1990 1992 1994 1996 1998 2000 2002 2004 2006 2008 2010 2012 No other networking technology has kept pace with Ethernet *Shared network architecture Broadcom Proprietary & Confidential. © Broadcom Corporation. All rights reserved.

6 Industry Trends & Challenges
Substantial increase in prevalence of in-vehicle electronics Nearly doubled over the last decade* Growing in volume and complexity Substantial increase in cameras, diagnostics, ADAS, infotainment, etc. In-dash display consoles evolving to computerized nerve centers Bandwidth challenges More data requires higher transmission rates *Source: ABI Semiconductor Forecast Broadcom Proprietary & Confidential. © Broadcom Corporation. All rights reserved.

7 Industry Trends & Challenges (continued)
Compatibility and need for open architecture In-vehicle networks must be scalable, support multiple systems and devices Networks need ability to converge Auto makers demand open architecture Cable limitations Auto makers seeking less costly forms of wiring Industry standards In-vehicle technologies must meet strict regulations Reliability, temperatures, minimal power consumption Broadcom Proprietary & Confidential. © Broadcom Corporation. All rights reserved.

8 Introducing Broadcom BroadR-Reach® Automotive Portfolio
Broadcom Proprietary & Confidential. © Broadcom Corporation. All rights reserved.

9 Industry First High Performance 100Mbps Ethernet Connectivity
Reduces connectivity cost up to 80%* * Based on current market prices for unshielded single twisted pair Flex Ray cables/connectors and shielded LVDS cables/connectors. Broadcom Proprietary & Confidential. © Broadcom Corporation. All rights reserved.

10 100 Mbps Over Unshielded Single Twisted Pair Cable
Standard IEEE Mbps MAC Interface Only change is to wire-side, MAC-side remains the same Full Duplex 100 Mbps single pair operation achieved 100 Mbps symmetrical operation using standard Ethernet PHY components 100 Mbps TX 100 Mbps RX MAC PHY 100 Mbps Standard IEEE Mbps MAC Interface Broadcom Proprietary & Confidential. © Broadcom Corporation. All rights reserved.

11 Connectivity Comparison At-a-Glance
Cable Connector (2 ends, on-board and cable) LVDS BroadR-Reach Reduces connectivity costs up to 80%* Reduces cabling weight up to 30%* * Based on current market prices for unshielded single twisted pair FlexRay cables/connectors and shielded LVDS cables/connectors. * Weight advantage based on combined weight of 2-meter twisted, single-pair FlexRay cables and connectors versus 2-meter LVDS cables with LVDS connectors. Broadcom Proprietary & Confidential. © Broadcom Corporation. All rights reserved.

12 Specifically Designed for Automotive
EMC requirements Extreme temperature grade requirements AEC-Q100 qualification under way Broadcom is TS16949 compliant Broadcom Proprietary & Confidential. © Broadcom Corporation. All rights reserved.

13 Enables Open/Scalable Network
Flexibility Faster implementation to next-generation technologies Simplifies network design, support and implementation Multiple in-car networks can be combined into one Improved network efficiency Share data from a common source to the entire network Broadcom Proprietary & Confidential. © Broadcom Corporation. All rights reserved.

14 OPEN (One Pair Ether-Net) Special Interest Group
Automotive and Industry Leaders Unite Formed to drive next generation in-vehicle networking Enables wide-scale adoption of Ethernet-based automotive connectivity Establishes Industry Standard for Automotive Ethernet Connectivity 100 Mbps over unshielded single twisted pair cable Enables Migration From closed application to open, scalable Ethernet-based network Encourages open standards and joint-development Complementary to all existing Ethernet IP technologies Addressing Needs for Improved Networking Technology Higher bandwidth, flexible network configurations, lower cost Broadcom Proprietary & Confidential. © Broadcom Corporation. All rights reserved.

15 BroadR-Reach Automotive Portfolio
Switch 7 Ports; Layer 2; 4 integrated PHYs BCM89500 7 Ports; Layer 2 5 integrated PHYs BCM89501 4 Ports; Layer 2 2 integrated PHYs BCM89200 PHY 1 port 10/100/1000BASE-T Optimized for diagnostic systems (power off) BCM89610 BCM89810 PHY 1 port 10/100BASE-T Optimized for multiple devices & supports connectivity options for external devices Compliant Broadcom Proprietary & Confidential. © Broadcom Corporation. All rights reserved.

16 Use Case: ADAS – BroadR-Reach® & Ethernet
Camera 1 Lowers cost of digital camera deployment for advanced driver assist (ADAS) Object detection, surround view parking Lane departure warning and high beam control BCM89810 Camera 2 BCM89810 Electronic Control Unit Video Out Front Display Front Display Camera 3 BCM89500 BCM89810 7-Port Switch System With Host Interface Camera 4 BCM89810 Broadcom Proprietary & Confidential. © Broadcom Corporation. All rights reserved.

17 Use Case: BroadR-Reach for Infotainment
Ethernet supports BW growth - Dedicated BW per port MOST - Shared BW 8-port 100Mbps Switch BW = 800Mbps Max 150Mbps Shared Dedicated 100Mb 1Gb uplink 17 Link Aggregate - Scale BW linearly to # of links Flexible speed per port - 100Mbps or 1G Advanced cable diagnostics for each link Redundancy for failover mechanism Broadcom Proprietary & Confidential. © 2010 Broadcom Corporation. All rights reserved.

18 Use Case: On-Board Diagnostics
Internet Protocol will be ubiquitous across all platforms Inside cars Service centers Manufacturing facilities OEMs now using 100Mbps Ethernet for OBD Larger Flash downloads (1GB+) requiring more bandwidth ISO – intended standard for OBD-related information Broadcom Proprietary & Confidential. © Broadcom Corporation. All rights reserved.

19 BroadR-Reach Portfolio Summary
Video/audio head units & switch Information display Rear view camera GPS & satellite link Multichannel amplifier Bluetooth & Wi-Fi CD / DVD player Switch LCD Industry first Delivers higher bandwidth – 100Mbps Ethernet over unshielded single twisted pair cabling Dramatically reduces connectivity cost and cabling weight Reduces connectivity cost up to 80%* Reduces cabling weight up to 30%* Designed specifically for automotive Open and scalable architecture Compatible with multiple in-vehicle network systems OPEN Alliance compliant Based on current market prices for unshielded single twisted pair FlexRay cables/connectors and shielded LVDS cables/connectors. * Weight advantage based on combined weight of 2-meter twisted, single-pair FlexRay cables and connectors versus 2-meter LVDS cables with LVDS connectors. Broadcom Proprietary & Confidential. © Broadcom Corporation. All rights reserved.

20 Thank You Broadcom Proprietary & Confidential. © Broadcom Corporation. All rights reserved.

21 Appendix Broadcom Proprietary & Confidential. © Broadcom Corporation. All rights reserved.

22 IEEE 802.3 Standard Ethernet Physical Layers
Standard Ethernet has had limited use in automotive to date Mainly OBD applications 802.3 PHYs optimized for Enterprise, business, and consumer applications 100meter reach 4-pair per port Structured Cabling (Cat 5, 5e) EMC performance unspecified With sufficient effort & expertise, may meet some OEM’s EMC requirements Plug/unplug to different link partners Not representative of automotive environment 802.3 PHYs not well matched Why ? … Broadcom Proprietary & Confidential. © Broadcom Corporation. All rights reserved.


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