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Accelerated Media Multi ITV Advertising Platform ITV Capabilities Overview Accelerated Media Confidential and Proprietary.

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Presentation on theme: "Accelerated Media Multi ITV Advertising Platform ITV Capabilities Overview Accelerated Media Confidential and Proprietary."— Presentation transcript:

1 Accelerated Media Multi ITV Advertising Platform ITV Capabilities Overview Accelerated Media Confidential and Proprietary

2 ITV and Media Platforms PlatformITV TechnologyReach TV HHs TV WidgetY! & Widget Platforms15M DirecTVNDS19M DISH NetworkOpen TV14M MediaflyCombinationUp to 25M* VerizonWidget Platform3.2M AT&T U-verseMS Mediaroom3.1M TIVO 3M ITV Enabled Platforms: - Satellite, Telco and Over the Top Reach Over 80M TV HHs *Over the top devices and mobile

3 ITV and Media Platforms PlatformITV TechnologyReach TV HHs CanoeEBIF25M ComcastEBIF15M Time Warner CableEBIF3M CablevisionEBIF + Internal3.1M CoxEBIF3M CharterEBIF3.2M Reach Over 80M TV HHs ITV Enabled Platforms: - Cable Systems

4 GO, SEE, DO. Check out the Ford Edge Press the Active Button now! Commercial Media Ford Edge Enter to Win! DirecTV ITV Example DirecTV Active User Interface

5 0:30 Second Commercial Timeline GO, SEE, DO. Check out the Ford Edge Press Select now! DISH Network ITV ShowcaseCommercial Media DISH Network ITV Example

6 Canoe Platform Canoe Platform: Footprint consists of several Cable MSOs Comcast Time Warner Charter Cablevision Cox Canoe Enabled Networks E!, Style, G4 available now networks by Q Enhance National Media on Canoe Enabled Networks RFI Capability Available now Voting and Polling by Q1 2011

7 0:30 Second Commercial Timeline :00 :05 :25 :30 :15 First Interactive Screen is Presented To Viewer Viewer is asked To confirm use of PII Viewer Navigates and Selects answer (Y or N) Thank You Screen is presented Back to Normal Video No or Cancel Is selected Yes No or Cancel GO, SEE, DO. Check out the Ford Edge Want to Win a Free Vacation? YesNo Can we use your name and address To enter you into the contest? YesNo Thank You! Your Entry is Confirmed Canoe ITV Example

8 0:30 Second Commercial Timeline Comcast ITV ShowcaseCommercial Media Comcast ITV Example Press Select to Learn More about GM

9 9 Comcast VOD Example VOD MenuTarget VOD Catalog Target Video

10 0:30 Second Commercial Timeline CableVision ITV ShowcaseCommercial Media CableVision ITV Example

11 0:30 Second Commercial Timeline Verizon ITV/Widget ShowcaseCommercial Media Verizon FiOS ITV/Widget Example Press Select to receive a FREE brochure

12 0:30 Second Commercial Timeline TIVO ITV ShowcaseCommercial Media TIVO ITV Showcase Example

13 AT&T U-verse ITV/Widget Showcase Full micro-channel capability RFI capability VOD Commercial Media Platform Overview: AT&T U-verse Video Gallery Features Request a Brochure Enter Sweepstakes Sign Up to Drive One Locate a Dealer Press the Select button to receive a FREE brochure

14 Connected TV/Widget Example & Enter to Win Free Vacation Brochure or Contact Features, Specs, My Touch Exterior/Interior Safety & Security Lincoln MKX Sidebar

15 Connected TV Telescoping Example The TV viewer presses the Blue button on the remote to launch the Ford Fiesta TV widget Trivia Quiz: Whats the favorite feature on the new Fiesta? Press the blue button to play

16 Connected TV Platform Architecture Hardware Hardware and Operating System - (Similar to a PC) Application Framework - (Similar to a browser) App Store - (which web sites are available) Applications - (Similar to web sites)

17 0:30 Second Commercial Timeline Mediafly delivers video to over over the top and other consumer devices Banner and pre-roll ads available on vertical channels, broadcasting video podcasts and short videos. Available channels include: Cars Technology Travel Parenting Sports Publish once, leverage everywhere concept Banner and pre-roll ads available on vertical channels, broadcasting video podcasts and short videos. Available channels include: Cars Technology Travel Parenting Sports Publish once, leverage everywhere concept Platform Overview: Mediafly C ONNECTED TV

18 Mediafly Devices iPadiPhone appAndroidPalm WebOSBlackBerryWestern Digital WDTV Roku players Popcorn HourSeagate FreeAgent BoxeeVuNowLogitech Squeezebox OnkyoChumbyiPodsCreative Zen SansaiTunes RSSZune Mediafly SynchClient Connected TVs

19 MediaFly: Media Examples - Business & finance- Cars- Comedy- Cooking & drinks - Education- Fashion & luxury- Health & fitness- Kids & cartoons - Learn a language- Music- News & politics- Parenting - Relationships- Science & nature- Showbiz news- Society & culture - Sports- Technology- Travel- Video games

20 Connected TVs / Mediafly Easily provide Media and Applications to multiple devices, connected TVs, over the top STB, & mobile Media asset transcoding Compatible for Internet TV and mobile devices E.g. iPhone/iPad multimedia apps must now support Http Live Streaming (HLS) video ITV Application SW design and tested across all devices Secured with DRM and encryption Integration with authentication systems Detailed usage tracking & reporting Co-marketing coordination with device partners

21 Contacts at Accelerated Media: Doug McGary Lesa Bannon John WetterstenArt Cohen Ph: Ph: Ph: Ph:


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