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SCTE Penn-Ohio Meeting September 16, 2010 Over-the-top Video Mike Giobbi, CTO Armstrong Cable.

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Presentation on theme: "SCTE Penn-Ohio Meeting September 16, 2010 Over-the-top Video Mike Giobbi, CTO Armstrong Cable."— Presentation transcript:

1 SCTE Penn-Ohio Meeting September 16, 2010 Over-the-top Video Mike Giobbi, CTO Armstrong Cable

2 Over-the-top Video Video content that is delivered over a Broadband Network Content from various sources

3 What Over-the-Top Video means for Broadband Providers Range of Per Subscriber Average Consumption in North America

4 ARRIS Confidential and Proprietary4 Total Consumption Trend Downstream Consumption Trend

5 ARRIS Confidential and Proprietary5 Upstream Consumption Trend Data Flow Symmetry Trend

6 ARRIS Confidential and Proprietary6 How Do People Use Their Smartphones

7 There are many ways to get to the TV

8 Content Owners are starting to see the value of IPTV because of Authentication project Content Owners are starting to see the value of IPTV because of Authentication project Authentication would verify that person requesting to stream content has permissions. Authentication would verify that person requesting to stream content has permissions. Permissions mean they subscribe to a MVSP Permissions mean they subscribe to a MVSP Pay for any subscriptions (HBO, Starz, etc) Pay for any subscriptions (HBO, Starz, etc) Account is in good standing Account is in good standing Device requesting content is authorized Device requesting content is authorized

9 Others are using our Broadband Network to supply video to our customers Others are using our Broadband Network to supply video to our customers How can cable operators participate in IPTV How can cable operators participate in IPTV

10 Cable 3.0 Efficiently evolve the cable architecture to facilitate: Smooth transition to all-IP based delivery Smooth transition to all-IP based delivery Introduction of personalization services Introduction of personalization services Increased service velocity through more open Increased service velocity through more open software interfaces Cable 3.0s goal is to answer: How can I deliver cable services to consumer IP devices How can I deliver cable services to consumer IP devices inside and outside of the home? How can I provide a consistent television user experience How can I provide a consistent television user experience across consumer IP devices without developing a customized application for each device? How can I bring sources of web content to the television How can I bring sources of web content to the television through cable leased devices? How can I take advantage of IP devices in the home to How can I take advantage of IP devices in the home to enhance the viewing experience on the TV?

11 Cable 3.0 Prototype Overview OnLine Content Access Authentication OnLine Content Access Authentication Authenticate subscribers so that they can access subscription Authenticate subscribers so that they can access subscription video services over the Internet IP Simulcast Gateway IP Simulcast Gateway Deliver linear content to the home using IP multicast; serve multiple IP device types in the home Remote UI Remote UI Enhance open source software stacks to build suitable television client for IP devices PlayOn Integration with OpenCable Home Networking PlayOn Integration with OpenCable Home Networking Bring web sourced video content to tru2way STBs Cable Television

12 Online Content Access (OLCA) How can I deliver cable services to consumer IP devices inside and outside of the home? OLCA Prototype Demonstration Cable Television Laboratories, Inc All Rights Reserved. Proprietary/6 Confidential. 8/18/10 Online Content Access defines authentication and authorization Online Content Access defines authentication and authorization requirements that will enable subscribers to access their subscription video content over the Internet Simplify integration process between MSOs and Programmers Ensure a more consistent experience for subscribers The second draft of the OLCA 1.0 specification was released on The second draft of the OLCA 1.0 specification was released on July 30th The prototype demonstrates the following: The prototype demonstrates the following: Customer requesting content at the Programmer Web site Programmer sends Customer to MSO for authentication MSO authenticates Customer and sends them back to Programmer site Programmer allows Customer to view authorized content

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14 IPSimulcast Gateway How can I deliver cable services to consumer IP devices inside the home? Gateway Value Propositions Scalability Scalability Allows use of IP Multicast on the Access Network for linear channels Common Home Network Interface Common Home Network Interface Support for DLNA devices Economics Economics Technical consensus on a common gateway architecture can improve industry scale economics

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17 IPS Gateway Prototype Goal is to investigate end-to-end IP delivery of linear Goal is to investigate end-to-end IP delivery of linear (real-time) video content to various client devices Utilizing Fragmented MPEG2 Transport Stream Utilizing Fragmented MPEG2 Transport Stream Per draft-pantos-http-live-streaming-04 Readily supports adaptive bit rate technology useful for in-home WiFi links useful for in-home WiFi links Gateway can easily convert to continuous transport stream for DLNA clients Gateway can easily convert to continuous transport stream for DLNA clients Can support existing television services (EBIF, Closed Caption, etc). Can support existing television services (EBIF, Closed Caption, etc). Fragment Files are Multicasted to Gateway(s) using reliable multicast file transport (FCAST/NORM) Fragment Files are Multicasted to Gateway(s) using reliable multicast file transport (FCAST/NORM) RFC5740 & draft-ietf-rmt-fcast-01 RFC5740 & draft-ietf-rmt-fcast-01 Gateway acts as proxy cache for Fragment Files Gateway acts as proxy cache for Fragment Files Fetches unicast copy in case of cache miss Provides channel change acceleration Provides channel change acceleration Apple client requests for each fragment individually (via HTTP) Apple client requests for each fragment individually (via HTTP) DLNA clients request for a stream (via HTTP) DLNA clients request for a stream (via HTTP) Gateway concatenates Fragments to create transport stream Gateway concatenates Fragments to create transport stream

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19 IP Remote on iPad

20 14x4 Solution Dual 32MHz Tuners + 6 Integrated Tuner/Demods (video) Quad GigE n dual band switched 2x3 antenna array 2 FXS VoIP Options Telephony MoCA USB n 5GHz adapter for home video network HomePlug AV adapter for home video network MCUBE adapter HDD: Internal or eSATA Conditional Access (Cable Card or Smart Card to IPRM) DOCSIS 3.0 Media Hub Whole Home IP RF n 5GHz (video) MCUBE Transcoder HomePlug AV (video) BCM3380 PGA Wideband Tuner Wideband Tuner GigE BCM3320 CA (DRM) MoCA eSATA Dual SLIC USB (Host) HDD IP STB DOCSIS US Analog Video Up to 6 video channels anywhere in the spectrum Spectrum example: 4 DS DOCSIS channels 4 Video channels IPTV / VoD DOCSIS DS Up to 8 DS channel bonded group (data + voice) anywhere in the spectrum Digital Video n 2.4GHz / 5GHz USB (Device) 320 Mb/s Max DS Data Rate X TS Integrated Tuner Demods Ethernet

21 New Generation of CMTS chip sets under development by Broadcom New Generation of CMTS chip sets under development by Broadcom EdgeQAM that would add DOCSIS protocol overhead so DOCSIS CPE Chipsets would lock EdgeQAM that would add DOCSIS protocol overhead so DOCSIS CPE Chipsets would lock Existing DOCSIS 3.0 QAMs would continue to service traditional broadband, telephone, and provide path for return communications (i.e. VOD requests, provisioning, monitoring, software updates, etc) Existing DOCSIS 3.0 QAMs would continue to service traditional broadband, telephone, and provide path for return communications (i.e. VOD requests, provisioning, monitoring, software updates, etc) New DOCSIS QAMs would service IP Simulcast Gateways New DOCSIS QAMs would service IP Simulcast Gateways Early projections indicate the potential need for eight to twelve new DOCSIS QAMs Early projections indicate the potential need for eight to twelve new DOCSIS QAMs How do we get there ?

22 Where does that HFC Bandwidth come from? FACT…We will have current Digital Set-Top boxes for many years FACT…We will have current Digital Set-Top boxes for many years We will need to provide MPEG-2 QAMs for linear video and VOD We will need to provide MPEG-2 QAMs for linear video and VOD Need Bandwidth recovery program Need Bandwidth recovery program Switched Digital Video Switched Digital Video Only add MPEG-2 stream into a Set-Top Service Group when a Set Top tunes to a channel Only add MPEG-2 stream into a Set-Top Service Group when a Set Top tunes to a channel Services that are infrequently watched…HBO multiplex, PPV, SD services, HD services, etc Services that are infrequently watched…HBO multiplex, PPV, SD services, HD services, etc Digital Transport Adapters (DTAs) to tune unencrypted ADS QAMs and output channel 3 / 4 to televisions. Then shut off nearly all analog channels. Digital Transport Adapters (DTAs) to tune unencrypted ADS QAMs and output channel 3 / 4 to televisions. Then shut off nearly all analog channels.

23 Questions ??? Thank You


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