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No Nonsense Design. No Nonsense Design Factory and Office in Ljungskile Made in Sweden Factory and Office in Ljungskile.

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Presentation on theme: "No Nonsense Design. No Nonsense Design Factory and Office in Ljungskile Made in Sweden Factory and Office in Ljungskile."— Presentation transcript:

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2 No Nonsense Design

3 Factory and Office in Ljungskile
Made in Sweden Factory and Office in Ljungskile

4 Business Concept History Production Products QC Awards News 2012 News 2013

5 Business Concept Strong brands name, SUPRA Cables, JenTech and Jenving
Identity is the Ice Blue Supra Color Profile of no-nonsense design Price segmentation: middle range The Brand Name We believe that the brand name is the most important tool for marketing as a symbol of the business concept, quality and long term thinking. Therefore, we have invested many millions of SEK into establishing and charging SUPRA over the years. The Identity In order to succeed it must also have an identity. This identity is the Ice Blue Supra Color and a profile of no-nonsense designs. The Segmentation We have chosen to place Supra in the upper part of the market pyramid, but not in the top. The top represents golden edged products of high price but small quantities. No business. The lower part of the pyramid represents the noname mass/standard cables, sold or given away in the shops or go with the stereo equipments from the manufacturers. Large quantities but low profit. No business.

6 History Since 1976 – 36 years Founder Tommy Jenving
First Product: Classic 2.5 Loudspeaker Cable In 1976 Tommy Jenving introduced the SUPRA 2.5 loudspeaker cable, a 2.5 sqmm cable unlike any of the previous cables on the market. At this time the most usual size of loudspeaker cables was 0.5 sqmm and for high specifications the only option was 0.75 sqmm, a concept that SUPRA changed with our 2.5 sqmm loudspeaker cable. Since then SUPRA Cables have been producing high quality cables for over 35 years with our philosophy “no-nonsense design”.

7 In-House Production Made in Sweden Good quality control
Short lead-time Customized products possible

8 Products

9 HDMI/DVI Interconnects Digital Interconnects
Loudspeaker Cables interconnect Cables Mains Cables Marine/Car Cables FRHF Flame Retardant Line Connectors Speaker Connectors Mains Connectors HDMI/DVI Interconnects Audio Interconnects Digital Interconnects Video Interconnects Ethernet USB Cables Mains Cord Sets Mains Block Ground Separators HDMI Extender Accessories

10 Loudspeaker Cables Hi-Fi, Theatre & Installation
Classic Series Rondo/Linc Series Ply Series Hifi, Theatre & HighEnd Quadrax Series Sword Series

11 Classic, Rondo, Linc & Ply Series
Ice Blue, White and Anthracite Grey Tin Plated OFC Flexible Twisted Screened Hi-Fi & Home Theatre Installation Multi-Test Winners

12 Quadrax & Sword Series Multi-Test Winners High End
Crimp Style Connectors Hi-Fi & Home Theatre Low Loss Design Low Capacitance Design

13 Interconnect Cables Analogue Audio Digital Audio Analogue Video
Subwoofer & MP3 Digital Fibre Optic Aerial TV/Radio HDMI & DVI USB Ethernet

14 Analogue Audio Digital Audio
Hi-FI, RCA Semi-balanced. SUPRA's RCA-cables guarantees interference free cable runs. The cables are designed for low capacitance and high velocity. The result is better definition and dynamics. Hi-FI, XLR Balanced. SUPRA's XLR-cables guarantees interference free cable runs. The cables are designed for low capacitance and high velocity. The result is better definition and dynamics. Subwoofer For connection between receiver and active subwoofer. Low capacitance and high interference immunity make longer cable runs possible, which most often is the case for sub-woofer connection. SACD/MP3/Ipod/Computer  When you want the best from your Ipod / MP3 / computer to your Hi-Fi equipment. The cable is fully screeed and immune to external interference from, for instance, the computer. Digital Audio Coaxial S/PDIF, RCA The most common consumer electronic format 75 Ohm S/PDIF is an interface for BNC- or RCA- connectors. The most common in Hi-Fi applications. Optical S/PDIF An optical variant of S/PDIF where light is used for signal transfer. AES/EBU, XLR 110 Ohm AES/EBU is a blanced interface with X LR connectors. The most common in professional use.

15 Analogue Video Aerial Anco is a silver plated cable for high quality aerial/SAT signals. Available only with European co-axial TV (PAL) connectors. Male to male or female to male. Suitable connectors is Acon M and Acon F.  Composite Trico and Anco has a property that is the secret behind the sharp and clean picture: True 75 Ohm for low reflection loss, especially at longer runs. Trico and AnCo have double screening for less interference.  All connectors are screened. Component The component cables are available in different combinations with RCA, BNC, Scart, VGA, and DVI connectors. All connectors are screened.  Component Video is a high quality transfer technique, and can handle HD-resolutions up to 1080p. DVI-I Analogue For transfer of analogue RGB, suitable between DVD/Computer and monitor/projector with DV-I input. Fully shielded and rewireable connectors enables installation in conduits >20mm dia. RCA/BNC Multi These cables are made with the high quality AV-series, multi coax cables of True 75 Ohm. Available in any combination with Component, RGB, CVBS and Svideo Scart These are ”specialized Scart Cables” using the high quality AV-series multi coax of true 75 Ohms and low losses, for best performance. Available in many combinations with Scart, RCA, BNC and S-video. S-Video The S-Video cables are available in different combinations with Scart/S-video/RCA connectors. All connectors are shielded S-Video givs better colour quality and sharpness than composite video. Supports 480i and 576i formats. VGA  These cables are specialised VGA cables of the high quality AV series, multi coax of true 75 Ohm and low loss for best performance. Available in many combinations with VGA, RCA, BNC, Scart and DVI.

16 HDMI-HDMI - High Speed with Ethernet
HDMI-HDMI - High Speed with Ethernet.  SUPRA´s HDMI-HDMI is a high quality ’single link’ cable, designed for digital video and audio in longer runs. The cable is terminated with over moulded HDMI-Connectors. Standard Lengths: 1m-15m High Speed HDMI with Ethernet Cable (v1.4) Signal Bandwidth: 340 MHz TMDS Bandwidth: 10.2 Gbit/s Color Depth: 48 bit/px 4K x 2K Resolution support: Enables video resolutions far beyond 1080p.  3840 x Hz/25Hz/30Hz 4096 x Hz Deep Color, x.v.Color Auto Lip Sync Dolby TrueHD, DT-HD Master Audio 3D over HDMI Audio Return Channel Ethernet Channel

17 HDMI-HDMI Met-S/B - High Speed with Ethernet This new HDMI cable version got a connector made in metal, and is very easy to attach/detach. There is a plastic moulding over the soldered part that fits exactly in the metal housing. Two versions are provided with all of these HDMI interconnects. One is bent, one is straight: use the one that fits your setup best. HDMI Met-S/B is a high quality ’single link’ cable, designed for digital video and audio in longer runs. Standard Lengths: 1-30m High Speed HDMI with Ethernet Cable (v1.4) Signal Bandwidth: 340 MHz TMDS Bandwidth: 10.2 Gbit/s Color Depth: 48 bit/px 4K x 2K Resolution support: 1080p.  3840 x Hz/25Hz/30Hz 4096 x Hz Deep Color, x.v.Color Auto Lip Sync Dolby TrueHD, DT-HD Master Audio 3D over HDMI Audio Return Channel Ethernet Channel

18 HDMI/DVI and Accessories
HDMI <-> DVI - HD Video SUPRA HDMI-DVI is a high quality ’single link’ cable, designed for digital video in longer runs. The cable is terminated with over moulded HDMI-Connector to a DVI-D plug. The gold plating on the pins is 0.8 micro metre thick for long life reliable connection. The DVI-D connector is fully shielded by means of its aluminium housing. HDMI <-> DVI MET-S/B - HD Video Both the HDMI & DVI connector are made in metal, and are very easy to attach/detach. The HDMI plug got a plastic moulding over the soldered part that fits exactly in the metal housing. Two HDMI versions are provided with all of these HDMI interconnects. One is bent, one is straight: use the one that fits your setup best. HDMI-DVI Met-S/B is a high quality ’single link’ cable, designed for digital video in longer runs. The cable is terminated with HDMI Met-S/B connector to a DVI-D plug. The DVI-D connector is fully shielded by means of its aluminium housing. It is rewireable for after-termination at installation in conduits. DVI-DVI Single-Link- HD Video DVI stands for ’Digital Visual Interface’.  SUPRA DVI-DVI is designed for video transfer up to 20 m. Maximum resolution WUXGA 1920x1200. The cable is provided with SUPRA´s quality connectors DVI-D. The connector is fully shielded by means of its aluminium housing. It is rewireable for after-termination at installation in conduits. The gold plating of the pins is 0.8 micro metre thick, for long life, reliable connection DVI-DVI Dual-Link- HD Video SUPRA DVI-DVI Dual-Link is designed for video transfer up to 20 m. Maximum resolution WQUXGA 3840x2400. The cable is provided with SUPRA´s quality connectors DVI-D. The connector is fully shielded by means of its aluminium housing. It is rewireable for after-termination at installation in conduits. The gold plating of the pins is 0.8 micro meter thick, for long life, reliable connection. Adapters & Connectors HDMI & DVI connectors, HDMI/DVI Adapters, HDMI angled Adapters HDMI Extender  High Speed HDMI 3D Extender

19 SUPRA USB 2.0 Cable  High Performance, High Speed, type A-B A flexible cable with dual screens for the best RF pick-up protection. One twisted pair for data and one twisted pair for power, individual screens for minimal interference. Low capacitance and efficient noise rejection maintain signal integrity in the long run interconnects. PE-insulated wires with correct 90 Ohms impedance design. 24K gold plated and shielded connectors. The connectors are molded to withstand tough applications and long term use. Handles high speed 1200 Mbps data transfer up to 15m.  While USB 2.0 and 3.0 are compatible, USB 3.0 is a dual-link system not used for USB Audio. Available in standard lengths of 0.7m, 1m, 2m, 3m, 4m, 5m, 8m, 10m, 12m, 15m  In the November 2012 issue of What Hi-Fi, the Supra USB cable won a convincing 5 stars review - it was compared against Audioquest Cinnamon USB (£59 and 4*), Clearer Audio Silver-line USB (£40 and 3*) and Russ Andrews Kimber USB (£52 and 4*)

20 SUPRA Cat7+ Cable Flame Retardant and Halogen Free
SUPRA Cat7+ Cable Flame Retardant and Halogen Free.  Standard lengths 1m to 20m, other lengths upon order Excellent flame-retardancy Halogen-free Low smoke generation Low toxic gas emission Better than category 7A acc. EN and IEC excellent NEXT, low attenuation, excellent screening characteristics (individual and overall screen), low SKEW. Bandwidth 1300 MHz  Applications: Installation cable for generic cabling systems . Ideal for all applications of classes D up to FA Multimedia (Video, Data, Voice) >10 GbE acc. IEEE an, Cable sharing, VoIP, PoE

21 LoRad Screened Mains Flex, Patented Lorad 3x1. 5 & Lorad 3x2
LoRad Screened Mains Flex, Patented Lorad 3x1.5 & Lorad 3x2.5 LoRad Screened Mains Flex, Patented LoRad stands for Low Radiation of electric and magnetic alternating fields. Protects your equipment from radiated mains noise as well as from RF pick-up.  The screen protects from the electric fields and the short pitch twisting protects from and cancels the magnetic fields. This will typically result in a cleaner sound and more accurate transients, which in turn give you a tighter bass, better 3-Demension presence and stereo definition. Closer to the truth.  Besides this, the human health aspect should be considered. It is scientifically proven that magnetic alternating fields affect the human cell growth.  Supra LoRad Screened Mains Flex  The one and only approved for flex applications.  A Swedish world patent.  Applications:  • Hi-Fi and studio systems  • Medical equipments  • Measurement and laboratory equipments  • For people sensitive to electric/magnetic radiation  • In any application where electric/magnetic interference is critical

22 LoRad Mains Cord Sets 110V-230V
LoRad BS Cord Sets  LoRad CS-BS British standard, BS1363A. This BS-approved cord set is available only in CSA 3x1.5 mm² . British (UK) safety standard does not approve factory produced cord sets of CSA 2.5 mm².  LoRad 1.5 CS-BS  Shielded mains cord set with LoRad 3x1.5 mm2, SWF10 female connector (IEC-320) and MC-BS male plug. LoRad CS-US  US-version, Nema-15, is the American standard and also common throughout Asia. The plug is approved Hospital Grade.  LoRad 1.5 CS-US  Screened cord set with LoRad 3x1.5 . mm2,SWF10 female connector (IEC-320) and SW-US male plug.  Current rating 15A.  LoRad 2.5 CS-US  Screened cord set with LoRad 3x2.5 mm2, SWF10 female connector (IEC-320) and SW-US male plug.  Current rating 15A. LoRad CS-EU (10A)  EU-version, with Schuko plugs, is the most common standard throughout Europe. Exceptions are Denmark, Italy, Ireland and Britain. LoRad 1.5 CS-EU Screened cord set with LoRad 3x1.5 mm² cable, SWF10 female connector (IEC-320) and SW-EU male plug. Current rating 10A LoRad 2.5 CS-EU A similar cord set but with LoRad 3x2.5 mm² cable.  Current rating 10A. LoRad CS-EU (16A)  LoRad 2.5 CS-EU-16  Screened cord set with LoRad 3x2.5 mm2, SWF16 female connector (IEC-320) and SW-EU-16 male plug.  Current rating 16A.

23 LoRad Mains Blocks 110V-230V MD06-EU Mark II 6 EU sockets, Schuko.  Input connector: IEC-320  10 Amp Fuse  NIF transient filter. MD06-EU/SP 6 EU sockets, Schuko.  Input connector: IEC-320  10 Amp Fuse  NIF transient filter 3-way Surge Protection. MD06-US 6 Nema-15 sockets, American standard.  Input connector: IEC-320  15 Amp Fuse  NIF transient filter. MD06-US/SP 6 Nema-15 sockets, American standard.  Input connector: IEC-320  15 Amp Fuse  NIF transient filter 3-way Surge Protection. MD06-BS/SP 6 BS/UK 13A sockets.  British Standard BS1363/A Inlet connector: IEC-320  NIF transient filter 3-way Surge Protection. MD08-16-EU/MSP Not Enough of Sockets? MD08-16-EU/MSP - A complete solution Your Home Cinema and Hi-Fi may comprise a lot of equipments and they all need to be connected to mains sockets. Surge Protection for:  Satellite Receiver/CATV  Radio Aerial TV Aerial Network/Broadband Telephone/Fax/Modem

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25 JenTech HDMI Cable High Speed with Ethernet (v1.4) 
White 1-5m JenTech Sky  Sky is an OFC loudspeaker cable. A classic 8-model loudspeaker cable construction with bare mm copper wire. Available from 0.75 sqmm upto 6.0 sqmm. Standard colours are white, black and transparant.  Can be delivered OEM, in any apperance.  JenTech Mains Block, DB06-EU  Totally shielded. It is built in a fully shielding metal case and provided with a LoRad 3x1.5 sqmm screened cord set. 6 outlets, approved for 16A. 

26 QC Quality check of every cable production
All products is marked with a Batch Number for tracking purpose. Soldered interconnects are tested 3 times during the production process. Daily random checks In-House test lab ATC approved Yearly factory inspection by Semko/Nemko.

27 Selection of our Awards &
Reviews

28 News 2012 SUPRA HDMI XT80 High Speed HDMI 3D Extender
Classic Series in Ice Blue, White & Anthracite Grey SubLink-RCA in White SUPRA DVI-DVI Dual-Link. SUPRA USB 2.0 Cable  SUPRA HDMI XT80 High Speed HDMI 3D Extender SUPRA MP-Cable CombiCon Crimp M6 Series   CombiCon Crimp M6 Series  Assortment

29 News 2013 Ply 3.4 Wide, Loudspeaker cable
Improved version of SUPRA Ply. SupraFlat 1.5 Loudspeaker Cable Super slim loudspeaker cable for invisible wall mounting. Cable Mounting Tape Double-sided adhesive tape, width 6mm & 9mm Length: 10m (32.8ft), Color: Transparent Angled Mains Plug, Male, 90-deg SW-EU/A, Schuko, EU-version DisplayPort Cable HDMI-HDMI/S Slim & Silver Plated

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