Presentation on theme: "CVC Charity Orientation and Updates"— Presentation transcript:
1CVC Charity Orientation and Updates Opening slide. Have this slide on screen when participants arrive for the training.
2Today’s Agenda Application for CVC membership Overview Designations & DisbursementsAdministrative Fees vs. Uncollected PledgesMarketing your CharityAnswer Questions--Ask if they have other expectations. If so, add those items to a piece of newsprint on the wall and mark it “Parking Lot”CVC Charity Training and Orientation
3Why have a Workplace Giving Program? When a CVC campaign is successful, employee morale is higherCharity Fairs give employees a chance to put a face with a causeEmployees working together on an event builds teamwork and leadership skillsEmployees like to give back to their communitiesEnergizes employeesYou are a vital link in the CVC network. You serve as a role model for the campaign, you educate employees about the CVC and the people it helps, you are a liaison with DHRM/CVC and your agency’s employees, you are the “spark” that gets the campaign up and running, and you are a cheerleader – celebrating success and teamwork.
4Learning Objectives: By the end of this training you will have the tools to Discover the components of a CVC application and how to submit updates during the yearIdentify marketing opportunitiesLearn the guidelines for communication with state employeesDiscover how to participate in a charity fair for maximum benefitRead slide – ask for additional expectations and post to the parking lot
5Anticipated Results for the 2012 Campaign Increase employee awareness of the needs of their neighborhoods, across the Commonwealth, and around the worldInstill a sense of volunteerism by providing employees with opportunities to serve charitiesImprove communication among state CVC representatives and charitiesIncrease donations(read slide)Establish an environment where employees may contact a charity and ask for a guest speaker without being concerned they will receive many phone calls from the charity. Communications needs to come from CVC Staff or a CVC Agency Coordinator.
6The 2012 Campaign Theme Posters are available for your offices (read slide)We have a new theme this year.Posters are available for your offices
72011 Campaign totaled $3.9 Million Every year we collect millions of dollars to help people in our community. Employees have given over $32 million since 1997.Over $32 Million since 1997
82012 Campaign Goal+ 2%The overall campaign strives to increase the total dollars raised by 2% each year. Your agency will be setting your own goals. When agencies exceed their performance of the previous year by at least $1, they will be recognized at the end of the campaign.
9Diversity of Charities With over 1,300 charities to pick from, there is something for everyone and every interest.How do you connect with state employees?With so many charities to pick from, state employees can give back to their communities with one-stop shopping. There is no limit to the number of charities to which you can designate your gift.9
10Diversity of Charities Addiction and Substance Abuse - Aging - Animal Protection and Services Arts Child and Youth Development - Civil Rights and Liberties - Community Improvement - Conservation - Disabilities - Disaster Relief - Disease and Disease Research - Domestic Violence - Education - Emergency Relief and Shelter - Employment - Environmental Beautification and Horticulture Environmental Preservation - Faith-Based Services - Health - Health Care Facilities and Programs - Health Education - Health Research - Historical Preservation - Homeland Security - Homeless - Housing - Human Rights Hunger - International Development and Relief - International Human Rights International Peace and Security - Jails/Prisons - Legal Services - Libraries Literacy - Mental Health - Museums - Natural Disasters and Catastrophes Needy Families - Peace - Performing Arts - Poverty - Preparation or delivery of meals - Public Safety - Recreation and Sports - Rural Concerns - Safety and Security - Services to Military/Veterans - Social Services Transportation - Women's issuesServices or MissionEach charity profile has up to 4 of their main mission or services identified. You can see that there are many (51) categories. Picking the 4 most critical categories when you submit your annual application will make it easier for an employee-donor to find you.Select the 4 main mission or service categories9
11“My favorite charity is not included in the directory! What Happened?” When we get this question from an employee, we tell them it is because: 1. The charity did not re-apply (everyone must reapply every year between March 1 and April 30) 2. The charity received less than the minimum designations last year 3. The charity did not meet financial expense standards 4. The charity may have changed names or DBA.A FAQ from employees is that they cannot locate their favorite charity in the directory or online. [Explain the 4 reasons]
12CVC makes it easy and flexible and available to all employees Cash or CheckPayroll DeductionCredit CardDonation of StockOnline GivingOnce again we have 5 ways to donate to the campaign – cash, payroll deduction, credit card, and donations of stock and online giving. Employees can give even more to the campaign by participating in special events at their agency such as auctions, contests, bake sales, cook-offs and much, much more.
13CVC does not take an administrative fee from designated gifts 100% of employee- designated giving goes to the specified charity or charities.Exceptions:Federations receive disbursements for their members and deduct a small fee for their services before forwarding to members.A small percentage is held from disbursements early in the year to cover unfulfilled pledges.When an employee designates his or her gift, 100% of the gift goes to the charities selected by the employee.
14How Employees Designate Designate a Single, Specific CharityDesignate Multiple Specific CharitiesDesignate a specific region of the state (to include all charities who serve that region)They may leave their gift as “undesignated” and it will be distributed among all charities who received at least the minimum designation level, after campaign expenses.Discuss slide. Regional donations started in the 2005 campaign.
15The campaign runs from October 1 through December 21. Focused CampaignThe campaign runs from October 1 through December 21.Some events happen during the calendar year as specific fundraisers associated with charity drives.If you are a first-time coordinator for your agency, you may want to consider this a special assignment (so note it on your Performance Appraisal). It is a great opportunity to get out and meet more of your fellow employees, learn about their role in the agency, and to make new friends.
16Governor Bob McDonnell is the Honorary Chairman of the Campaign Governor Bob McDonnell is the Honorary Chairman of the Campaign. The CVC campaign is the only official workplace giving campaign authorized by the Governor. (Executive Order #23-106)Limits outside contacts by charities with employeesFocuses the main campaign on a month periodRestricts off-season collections except for direct giving and special relief drivesThe CVC campaign is the official avenue for charitable workforce giving for state employees. Governor McDonnell is the honorary chairman of the campaign.
17How far do a few dollars go? $3/week provides 20 hours of mental health counseling for one teen$5/week will give 30 full days of planned activities for adults 60 or older$10/week will give 100 nights of lodging for a homeless man, woman, or childThese are just a few examplesSubmit items for the webpage as it relates to your charity )
18Super CVC Website: www.cvc.virginia.gov Easy NavigationOnline CVC member applicationDownload art, EBA forms, and moreView the campaign videoMany resources for charitiesSearchable directoriesCan they find your charity?Brief Overview. If you have internet access, you may want to go over the key screens.
19CVC WebsiteMaking a Difference – featuring actual stories from the charitiesSubmit your article, photo, and logoThird person success storyTahoma font, single spaced, 250 words or lessTrue stories, but can change namesArtworkQuotes related to givingCharities may submit articles.Archives:Current:
20Children’s Poster Art Contest A Partnership with the Department of Education and Art Instructors in Grades K-12 throughout the stateSatisfies some SOL requirements for art and social studiesConducted in February-MarchPrivate school and home schooled children may submit artArtwork is used to create the campaign poster for each yearEach year a CVC artwork contest is held and the winning art is used as the campaign poster. This year’s poster features a child’s hands with a nest of cardinals, their eggs, and the CVC logo and dogwood (state flower)
21Getting Started New Charities IRS 501(c)(3) or (c)(4) status Registered with Va. Dept. of Agriculture and Consumer Services (annual unless granted exempt status by VDACS)I990 form or I990-EZElectronic Business AgreementPIN Number and CVC code (issued in mid February on request)Complete CVC application by April 30 each yearContinued from previous slideRefer to the “How to become a CVC Charity” guide online at
22Apply online at www.cvc.virginia.gov/charities Getting StartedReturning CharitiesRegistered with Va. Dept. of Agriculture and Consumer Services (annual unless granted exempt status)I990 form or I990-EZElectronic Business Agreement (when CEO changes)PIN Number and CVC code (PIN issued in mid February by – CVC code does not change)Complete CVC application by April 30 each yearFinishing from previous slideApply online at
23Staying on Course The Guide for Charities will keep you in compliance with policies, standards and guidelinesIt is updated annuallythe current copy is posted on the website atFinishing from previous slide
24Marketing Your Charity Put the CVC logo and your CVC code on materialsParticipate in Charity Fairs (you must be invited)Giveaways and chocolate work wellColorful but simple displays work wellSmall brochures or handoutsKeep the booth manned at all times with a knowledgeable representativeHave a well monitored address on your application ad that is where invitations are sentNot all regions and not all agencies want to host a fairFinishing from previous slide
25Marketing Your Charity Be ready to have a guest speaker if you checked this on your application.Smaller agencies might invite a speaker instead of hosting a fairSubmit articles and pictures for “Making a Difference” with a success story that will touch their heartPlay by the rules – do not solicit an agency or employees directly; do not come uninvited to a CVC eventSend volunteer opportunities (not notices of fund raisers) to where it will be forwarded or posted if it meets guidelinesFinishing from previous slide
26Acknowledging DonorsYou will get a list ONE TIME in late March of the donors who wished to be acknowledged with their mailing address.Thank them ONE TIME, within 60 days of receiving the listing.If you are a member of a federation, contact them for the list of donors for your charity or ensure they are providing thank you notes.DO NOT send subsequent mailings to employee donors. You may include a note on the one and only mailing that if they want to be on a mailing list for newsletters, they need to contact. They need to be able to opt-in and not have to opt-out.Finishing from previous slide
27Resources: CVC Contacts Melissa New, CVC Program Assistant(804)Cindy James, CVC Program Assistant(804)Anne Dinterman, Employee Programs Director(804)
29Thank You CVC Coordinators Training Check to see if there are still items on the parking lot that were not covered. Ask if they have additional questions. Say that you will be in the room for 10 minutes if they want to speak to you one on one.CVC Coordinators Training