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CVC Charity Orientation and Updates

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Presentation on theme: "CVC Charity Orientation and Updates"— Presentation transcript:

1 CVC Charity Orientation and Updates
Opening slide. Have this slide on screen when participants arrive for the training.

2 Today’s Agenda Application for CVC membership Overview
Designations & Disbursements Administrative Fees vs. Uncollected Pledges Marketing your Charity Answer Questions --Ask if they have other expectations. If so, add those items to a piece of newsprint on the wall and mark it “Parking Lot” CVC Charity Training and Orientation

3 Why have a Workplace Giving Program?
When a CVC campaign is successful, employee morale is higher Charity Fairs give employees a chance to put a face with a cause Employees working together on an event builds teamwork and leadership skills Employees like to give back to their communities Energizes employees You are a vital link in the CVC network. You serve as a role model for the campaign, you educate employees about the CVC and the people it helps, you are a liaison with DHRM/CVC and your agency’s employees, you are the “spark” that gets the campaign up and running, and you are a cheerleader – celebrating success and teamwork.

4 Learning Objectives: By the end of this training you will have the tools to
Discover the components of a CVC application and how to submit updates during the year Identify marketing opportunities Learn the guidelines for communication with state employees Discover how to participate in a charity fair for maximum benefit Read slide – ask for additional expectations and post to the parking lot

5 Anticipated Results for the 2012 Campaign
Increase employee awareness of the needs of their neighborhoods, across the Commonwealth, and around the world Instill a sense of volunteerism by providing employees with opportunities to serve charities Improve communication among state CVC representatives and charities Increase donations (read slide) Establish an environment where employees may contact a charity and ask for a guest speaker without being concerned they will receive many phone calls from the charity. Communications needs to come from CVC Staff or a CVC Agency Coordinator.

6 The 2012 Campaign Theme Posters are available for your offices
(read slide) We have a new theme this year. Posters are available for your offices

7 2011 Campaign totaled $3.9 Million
Every year we collect millions of dollars to help people in our community. Employees have given over $32 million since 1997. Over $32 Million since 1997

8 2012 Campaign Goal + 2% The overall campaign strives to increase the total dollars raised by 2% each year. Your agency will be setting your own goals. When agencies exceed their performance of the previous year by at least $1, they will be recognized at the end of the campaign.

9 Diversity of Charities
With over 1,300 charities to pick from, there is something for everyone and every interest. How do you connect with state employees? With so many charities to pick from, state employees can give back to their communities with one-stop shopping. There is no limit to the number of charities to which you can designate your gift. 9

10 Diversity of Charities
Addiction and Substance Abuse - Aging - Animal Protection and Services Arts Child and Youth Development - Civil Rights and Liberties - Community Improvement - Conservation - Disabilities - Disaster Relief - Disease and Disease Research - Domestic Violence - Education - Emergency Relief and Shelter - Employment - Environmental Beautification and Horticulture Environmental Preservation - Faith-Based Services - Health - Health Care Facilities and Programs - Health Education - Health Research - Historical Preservation - Homeland Security - Homeless - Housing - Human Rights Hunger - International Development and Relief - International Human Rights International Peace and Security - Jails/Prisons - Legal Services - Libraries Literacy - Mental Health - Museums - Natural Disasters and Catastrophes Needy Families - Peace - Performing Arts - Poverty - Preparation or delivery of meals - Public Safety - Recreation and Sports - Rural Concerns - Safety and Security - Services to Military/Veterans - Social Services Transportation - Women's issues Services or Mission Each charity profile has up to 4 of their main mission or services identified. You can see that there are many (51) categories. Picking the 4 most critical categories when you submit your annual application will make it easier for an employee-donor to find you. Select the 4 main mission or service categories 9

11 “My favorite charity is not included in the directory! What Happened?”
When we get this question from an employee, we tell them it is because: 1. The charity did not re-apply (everyone must reapply every year between March 1 and April 30) 2. The charity received less than the minimum designations last year 3. The charity did not meet financial expense standards 4. The charity may have changed names or DBA. A FAQ from employees is that they cannot locate their favorite charity in the directory or online. [Explain the 4 reasons]

12 CVC makes it easy and flexible and available to all employees
Cash or Check Payroll Deduction Credit Card Donation of Stock Online Giving Once again we have 5 ways to donate to the campaign – cash, payroll deduction, credit card, and donations of stock and online giving. Employees can give even more to the campaign by participating in special events at their agency such as auctions, contests, bake sales, cook-offs and much, much more.

13 CVC does not take an administrative fee from designated gifts
100% of employee- designated giving goes to the specified charity or charities. Exceptions: Federations receive disbursements for their members and deduct a small fee for their services before forwarding to members. A small percentage is held from disbursements early in the year to cover unfulfilled pledges. When an employee designates his or her gift, 100% of the gift goes to the charities selected by the employee.

14 How Employees Designate
Designate a Single, Specific Charity Designate Multiple Specific Charities Designate a specific region of the state (to include all charities who serve that region) They may leave their gift as “undesignated” and it will be distributed among all charities who received at least the minimum designation level, after campaign expenses. Discuss slide. Regional donations started in the 2005 campaign.

15 The campaign runs from October 1 through December 21.
Focused Campaign The campaign runs from October 1 through December 21. Some events happen during the calendar year as specific fundraisers associated with charity drives. If you are a first-time coordinator for your agency, you may want to consider this a special assignment (so note it on your Performance Appraisal). It is a great opportunity to get out and meet more of your fellow employees, learn about their role in the agency, and to make new friends.

16 Governor Bob McDonnell is the Honorary Chairman of the Campaign
Governor Bob McDonnell is the Honorary Chairman of the Campaign. The CVC campaign is the only official workplace giving campaign authorized by the Governor. (Executive Order #23-106)              Limits outside contacts by charities with employees Focuses the main campaign on a month period Restricts off-season collections except for direct giving and special relief drives The CVC campaign is the official avenue for charitable workforce giving for state employees. Governor McDonnell is the honorary chairman of the campaign.

17 How far do a few dollars go?
$3/week provides 20 hours of mental health counseling for one teen $5/week will give 30 full days of planned activities for adults 60 or older $10/week will give 100 nights of lodging for a homeless man, woman, or child These are just a few examples Submit items for the webpage as it relates to your charity )

18 Super CVC Website: www.cvc.virginia.gov
Easy Navigation Online CVC member application Download art, EBA forms, and more View the campaign video Many resources for charities Searchable directories Can they find your charity? Brief Overview. If you have internet access, you may want to go over the key screens.

19 CVC Website Making a Difference – featuring actual stories from the charities Submit your article, photo, and logo Third person success story Tahoma font, single spaced, 250 words or less True stories, but can change names Artwork Quotes related to giving Charities may submit articles. Archives: Current:

20 Children’s Poster Art Contest
A Partnership with the Department of Education and Art Instructors in Grades K-12 throughout the state Satisfies some SOL requirements for art and social studies Conducted in February-March Private school and home schooled children may submit art Artwork is used to create the campaign poster for each year Each year a CVC artwork contest is held and the winning art is used as the campaign poster. This year’s poster features a child’s hands with a nest of cardinals, their eggs, and the CVC logo and dogwood (state flower)

21 Getting Started New Charities IRS 501(c)(3) or (c)(4) status
Registered with Va. Dept. of Agriculture and Consumer Services (annual unless granted exempt status by VDACS) I990 form or I990-EZ Electronic Business Agreement PIN Number and CVC code (issued in mid February on request) Complete CVC application by April 30 each year Continued from previous slide Refer to the “How to become a CVC Charity” guide online at

22 Apply online at www.cvc.virginia.gov/charities
Getting Started Returning Charities Registered with Va. Dept. of Agriculture and Consumer Services (annual unless granted exempt status) I990 form or I990-EZ Electronic Business Agreement (when CEO changes) PIN Number and CVC code (PIN issued in mid February by – CVC code does not change) Complete CVC application by April 30 each year Finishing from previous slide Apply online at

23 Staying on Course The Guide for Charities
will keep you in compliance with policies, standards and guidelines It is updated annually the current copy is posted on the website at Finishing from previous slide

24 Marketing Your Charity
Put the CVC logo and your CVC code on materials Participate in Charity Fairs (you must be invited) Giveaways and chocolate work well Colorful but simple displays work well Small brochures or handouts Keep the booth manned at all times with a knowledgeable representative Have a well monitored address on your application ad that is where invitations are sent Not all regions and not all agencies want to host a fair Finishing from previous slide

25 Marketing Your Charity
Be ready to have a guest speaker if you checked this on your application. Smaller agencies might invite a speaker instead of hosting a fair Submit articles and pictures for “Making a Difference” with a success story that will touch their heart Play by the rules – do not solicit an agency or employees directly; do not come uninvited to a CVC event Send volunteer opportunities (not notices of fund raisers) to where it will be forwarded or posted if it meets guidelines Finishing from previous slide

26 Acknowledging Donors You will get a list ONE TIME in late March of the donors who wished to be acknowledged with their mailing address. Thank them ONE TIME, within 60 days of receiving the listing. If you are a member of a federation, contact them for the list of donors for your charity or ensure they are providing thank you notes. DO NOT send subsequent mailings to employee donors. You may include a note on the one and only mailing that if they want to be on a mailing list for newsletters, they need to contact. They need to be able to opt-in and not have to opt-out. Finishing from previous slide

27 Resources: CVC Contacts
Melissa New, CVC Program Assistant (804) Cindy James, CVC Program Assistant (804) Anne Dinterman, Employee Programs Director (804)

28 Questions and Concerns

29 Thank You CVC Coordinators Training
Check to see if there are still items on the parking lot that were not covered. Ask if they have additional questions. Say that you will be in the room for 10 minutes if they want to speak to you one on one. CVC Coordinators Training


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