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An All In Model Alumni Communities Alumni Leaders Conference June 7, 2013.

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Presentation on theme: "An All In Model Alumni Communities Alumni Leaders Conference June 7, 2013."— Presentation transcript:

1 An All In Model Alumni Communities Alumni Leaders Conference June 7, 2013

2 An All In Model I Communities Communities are the 25 largest regional markets in the United States. These market areas represent the following data points: - 76 % of total alumni population - 75% of total membership - 78% of total donors - 82% of total prospective students - 75% of growth potential (propensity model)

3 An All In Model I Communities – Individual Markets Central Indiana Strategy (includes Boone and Johnson Counties– Stefan Davis, Sharon Holland & (Jen Goins) Chicago Strategy – Jenny Bruffey and Judi Tichenor (Bryan Bradford will continue to work through this transition). Monroe County Strategy- Karl Zacker

4 An All In Model I Communities – Indiana Market Strategy- Rachael McAfee Lakeshore RegionWhitewater Valley & Henry County Northeast IndianaHoward/Tipton Counties Southern Indiana St. Joseph County & Elkhart County (North Central IN) Greater Evansville Bartholomew County West Central Indiana Southwest Indiana

5 An All In Model I Communities – National Market Strategy - Bryan Bradford Metro New YorkPhiladelphia Washington DCLouisville Greater Cincinnati San Francisco Los Angeles Colorado Atlanta St. Louis Metro

6 An All In Model I Communities – ARO Roles Subject Matter and Market Experts Demographics Gift ranges/membership breakdowns Propensity analysis Degree, school and campus Work with existing board leadership Collaborate with internal partners (school, IUF, APOs)

7 An All In Model U Communities U Communities are the 25 mid-range markets in the United States. These market areas represent the following data points: - 16 % of total alumni population - 17% of total membership - 14% of total donors - 13% of total prospective students

8 An All In Model U Communities - Kai Westerfield Central Florida Cleveland, OH Columbus, OH Florida Sun Coast * Nashville, TN Orange County, CA Phoenix San Diego Seattle South Florida Southwest Florida * Tampa, FL Twin Cities

9 An All In Model U Communities - Courtney Leinenbach Asheville/W. Carolina Boston Central Carolina Charlotte, NC Connecticut Dallas/Fort Worth Houston Kansas City Kosciusko County, IN Madison County, IN Milwaukee, WI Southeast Michigan West Michigan

10 An All In Model Alumni Ambassadors Alumni Ambassadors are individuals (or groups of individuals) that represent smaller market areas across the United States. These market areas represent the following data points: - 8 % of total alumni population - 8 % of total membership - 8 % of total donors - 5% of total prospective students

11 An All In Model Alumni Ambassadors – Kai Westerfield Akron, OH Albuquerque, NM Birmingham, AL Cass County, IN Central Illinois Central Iowa Eastern Washington Knoxville, TN Las Vegas, NV Lexington, KY Memphis, TN Miami, FL New Orleans, LA Northwest Arkansas Portland, S. Oregon Sacramento, CA Salt Lake City, UT Toledo, OH Tucson, AZ

12 An All In Model Alumni Ambassadors – Courtney Leinenbach Austin, TX Baltimore, MD Boise, ID Buffalo/Western NY Charleston, SC Dane County, WI East Wisconsin/Sheboygan Greensboro, NC Hilton Head, SC Jackson, WY Knox County, IN Oklahoma City, OK Omaha, NE Pittsburgh, PA Pittsburgh, PA Richmond, VA Saginaw, MI San Antonio, TX

13 An All In Model Sample Expectations for each segment ( for volunteers ) Members and Donor to IUAA Season Calendar and board rosters – due September 1 Active Communications Plan - Must have a Constant Contact account and owner - Social Media encouraged (Must let IUAA know about link to account(s) IUAA Membership Initiatives - Membership in a Box - Utilize Monthly membership reports - Postcards to new or lapsed members - Special invitations, etc. IUAA policy and procedure compliance ** To be outlined in the Volunteer Intranet** Monthly Contact with liaison Attend regional or corporate IUAA training/conference opportunities as able/when offered. Participation in quarterly webinars and conference calls - Invitations for participation determined by time zone - Strongly encouraged to attend live – recordings will be available following

14 An All In Model Sample Expectations for each segment ( for IUAA ) Monthly contact with alumni volunteer(s) Allocations/Funding Provide website presence Offer Volunteer Intranet Resources Constant Contact Support Data Support Programs in a Box availability Plan and lead quarterly webinars/conference calls with leaders Scholarship fundraising best practices and processing IUAA representation to markets at a minimum of every other fiscal year I-Modules and Calendar support (via chapweb) Share programming opportunities (Athletic team travel, faculty conferences, etc.) to market areas

15 An All In Model Constituent Alumni Communities Erin Bruce: Will serve the IUB assigned schools with the following alumni event and program services: Event Support Data Support IUAA Business Office processing/support I Modules/Forms Event Calendar Expectations are also being developed for our school liaisons and for IUAA staff to coincide with Work Plans (for FY ) and so that we are serving all schools equally and sufficiently. AROs assigned to I Community Markets will engage with School staff on market area event collaboration and participation

16 An All In Model Affiliate Alumni Communities Jennifer Gentry: Will develop and work with current Affiliate group leadership to develop a multi-year strategy for IUAA Affiliate groups. For example: -Coding and Data acquisition -Opportunities with Senior Year Experience Programming -IUF/Advancement support -Development of best practices, expectations for affiliate leadership and logical/effective governance structures (boards, committees, chairpersons, etc) -Funding structure from IUAA

17 An All In Model International Alumni Communities Eric De Haan: Will continue to work with: Presidents Office Office of the Vice President for International Affairs Office of International Services and Admissions IU Foundation Constituent Advancement Partners IUB, IUPUI and all campuses Office of Overseas Studies Eric will continue to serve as the lead for major university International initiatives and serve of international alumni chapter and ambassadors on a daily basis.

18 An All In Model Diversity and Multicultural Communities Clarence Boone: Will continue to work with: DEMA Office of Enrollment Management Diversity offices in various constituencies IU Foundation IUPUI and regional campus Culture Centers And, the following Affiliate Groups: Neal- Marshall, Latino Alumni, Asian Alumni, Groups Alumni, and African Arts Institute Clarence is working to build an overall seasonal calendar for all the above university partners, affiliates (to include GLBTAA) and an overall annual strategy for Diversity and Multicultural initiatives.

19 An All IN Model Alumni Communities Jen Goins, Senior Alumni Relations Officer


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