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Jeanna Vogt [other team member names removed]. User Experience.

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Presentation on theme: "Jeanna Vogt [other team member names removed]. User Experience."— Presentation transcript:

1 Jeanna Vogt [other team member names removed]

2 User Experience

3 1. What issues did we find? 2. What is your MOST IMPORTANT ISSUE right now? 3. Our solution to the problem How we propose to implement it? 5. What will be the Impact?

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5 Filtering Issues Search/Authority Control/Taxonomy Issues User Rating Issues Profile Issues Format Issues

6 How can I block the entire group of VeggieTales? How can I filter out Top 100 for a particular year or month?

7 There is no logical order in the results that are returned by Netflix

8 Why does Netflix associate Toby Kebbell and Tony Scott with Toy Story 3?

9 Netflix thinks Joel will rate this 3.4 stars, but whats the general user rating? Objectivity (Taylor, 2009) And how would Joel rate it 3.4 stars, anyway? Dexter: Season 1 What about episode ratings? Exhaustivity (Taylor, 2009)

10 The Issue: I have to log in under the main profile to Watch Instantly Why its a problem: 1)I dont have access to my personalized recommendations. 2)Any ratings I make here will affect the primary profiles recommendations and not carry over to mine. The Issue: I have to log in under the main profile to Watch Instantly Why its a problem: 1)I dont have access to my personalized recommendations. 2)Any ratings I make here will affect the primary profiles recommendations and not carry over to mine.

11 Blu-ray is a genre? And clicking the Blu-ray genre gets you this apparently unsorted list with no further subject information by which to sort/filter. Theres no way to filter search results to Blu-ray only.

12 DVD Queue Instant Queue If I watch Spartacus online, I want the Netflix schema to register that Ive seen it and ask if I want to remove it from my DVD queue.

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14 Investigation of Issues Prioritizing issues based on subjective ratings Developing a common consensus on the MOST IMPORTANT ISSUE you need to care about RIGHT NOW!

15 The Netflix catalog for TV shows and franchises doesnt tell the whole story No links between seasons, series: in other words, no page for the entire Lost franchise Generally, the catalog focuses on delivery format rather than episode, which leads to more problems

16 Is there a button missing? How about Season 3 Episode 1? I said No Thanks… why make me say it twice? A single page for the entire Lost franchise would be useful. Colocation: ever heard of it?

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18 Enhance the Netflix cataloging schema by properly defining the ontological relationships between multipart works Dont focus on the individual DVDs and Instant streams; instead, build a top-down Ontology from the Franchise, to the Series or Movie, to the Season, and so on

19 Proposed Developme nt

20 Netflix creates entire franchise pages: ie everything (TV shows and movies) related to Star Trek Customers able to remove larger groups of recommendations No more confusing lack of coordination between DVD and Instant queue Great opportunities for the future: the ontology could include characters, themes, more

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25 Initial Phase begin as mentioned: Franchise Movie/Television Series/Season Episode Delivery Format Framework existing

26 Next Phase movie content as children: Characters time period Locations Trick the kids into painting the fence for you

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28 Page views after search should be less Total number of DVDs sent and online media watched before and after implementation of Ontology If content sites are created based on ontology, measure number of views based on these sites

29 Self-awareness of own content Know its users better than the users Become a part of the semantic web or someone else will.


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