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World Origins Tasting Tour Sri Lanka. Video Table of Contents Where is Sri Lanka? Tea Tasting History & Industry Background Regional characteristics.

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Presentation on theme: "World Origins Tasting Tour Sri Lanka. Video Table of Contents Where is Sri Lanka? Tea Tasting History & Industry Background Regional characteristics."— Presentation transcript:

1 World Origins Tasting Tour Sri Lanka

2 Video

3 Table of Contents Where is Sri Lanka? Tea Tasting History & Industry Background Regional characteristics Questions & Answers Emerging trends and challenges Sri Lankan tea in North America Questions & Answers

4 Where is Sri Lanka?

5 Table of Contents Where is Sri Lanka? Tea Tasting History & Industry Background Regional characteristics Questions & Answers Emerging trends and challenges Sri Lankan tea in North America Questions & Answers

6 1 st Tasting Dimbulla Seasonal Supreme Pekoe Organic, Fair Trade, Biodynamic Western Slopes Dry Season: January – April Shotty Appearance Seasonal Character in Liquor Classic Sri Lankan Specialty Tea

7 2 nd Tasting Idulgashina Green OP 1 From the 1 st organic tea estate Fair Trade, Biodynamic Green, breaks the stereotype of Ceylon teas Light, Brisk Similar to a sweet Sencha or Mao Fang

8 3rd Tasting Silver Needle Kirkoswald 1 st Place Award-Winner Delicate White Tea High-end Specialty Tea

9 4thTasting Low – Country Award-winning Tea Low-Grown, 1 st Place Tea Lots of Tips Malty, well-made

10 Table of Contents Where is Sri Lanka Tea Tasting History & Industry Background Regional characteristics Questions & Answers Emerging trends and challenges Sri Lankan tea in North America Questions & Answers

11 Serendipitous Beginnings Ceylon tea Coffee blight Tea was the dominant industry in Sri Lanka during the 20 th century Nationalization to privatization

12 Current Production Leading exporter to global market Principal exporter of orthodox and value added teas Auction system Billion dollar industry since 2007 New logo and initiatives

13 Tea Industry Overview Production: Approximately 320 million kilograms per year Annual Revenue 2010: US $1.2 billion

14 Tea Industry Overview Sri Lanka Tea Exports 2010 (Top 10 Countries) 52% of all exports to the Middle East and North Africa

15 Tea Industry Overview World Auction Averages – 2010 (in US$) 95% of Sri Lankan Tea is sold through auctions

16 Whats Unique About Sri Lankan Tea? Distinct micro-climates Quality seasons Tea Research Institute Cleanest teas

17 Table of Contents Where is Sri Lanka? Tea Tasting History & Industry Background Regional characteristics Questions & Answers Emerging trends and challenges Sri Lankan tea in North America Questions & Answers

18 Nuwara Eliya – Delicately Fragrant High elevation ( ft) Champagne teas Light & fragrant with distinct flavor Lovers Leap OP

19 Dimbulla – Refreshingly Mellow Western high-grown origin Shaped by the monsoon Distinct quality season Venture OP (Organic & Fair Trade)

20 Uva – Exotically Aromatic Originating in Eastern mountains Distinct quality season Prevalent tea in blends Uva Highlands Pekoe

21 Uda Pussellawa – Exquisitely Tangy Two quality seasons Medium body Suitable for iced teas High Forest FBOP

22 Kandy – Intensely Full-bodied Loohcandura: First tea plantation Mid-elevation teas Thick & strong teas Kenilworth OP

23 Ruhuna – Distinctively Unique Low elevation Strong & deep colored teas Stylish tippy teas FBOPF Ex Spl

24 Table of Contents Where is Sri Lanka? Tea Tasting History & Industry Background Regional Characteristics Questions & Answers Emerging trends and challenges Sri Lankan tea in North America Questions & Answers

25 Table of Contents Where is Sri Lanka? Tea Tasting History & Industry Background Regional Characteristics Questions & Answers Emerging trends & Challenges Sri Lankan tea in North America Questions & Answers

26 Emerging Trends & Challenges Increased demand for orthodox teas, sophisticated blends, and specialty teas High cost of production Shortages of labor Production of safe teas New initiatives for value addition

27 Table of Contents Where is Sri Lanka? Tea Tasting History & Industry Background Regional Characteristics Questions & Answers Emerging trends & Challenges Sri Lankan Tea in North America Questions & Answers

28 Sri Lankan Tea in the North America The US is becoming a major importer of specialty teas Sri Lankan teas entering packaged and gift segments Organic teas Iced teas

29 Table of Contents Where is Sri Lanka? History & Industry Background Regional Characteristics Questions & Answers Emerging trends and challenges Sri Lankan tea in North America Questions & Answers

30 | (949) | Booth 300 Come See Us at Booth #300!


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