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Perdue Farms and Others: Supply Chain Management Meets the Holiday Season Euiho (David) Suh, Ph.D. POSTECH Strategic Management of Information and Technology.

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Presentation on theme: "Perdue Farms and Others: Supply Chain Management Meets the Holiday Season Euiho (David) Suh, Ph.D. POSTECH Strategic Management of Information and Technology."— Presentation transcript:

1 Perdue Farms and Others: Supply Chain Management Meets the Holiday Season Euiho (David) Suh, Ph.D. POSTECH Strategic Management of Information and Technology Laboratory (POSMIT: http://posmit.postech.ac.kr) Dept. of Industrial & Management Engineering POSTECH 2012. 02. 09

2 2 Case 3: Perdue Farms and Others Even the best companies are challenged by supply chain pressures during holidays The holiday season is difficult for manufacturers and retailers because theyre making educated guesses and bets on what demand is going to be –Theyre not going to get it right every time Delivering the right number of products to the right customers at the right time is very important –Businesses are turning to forecasting and supply chain management tools

3 3 Case Study Questions What key factors determine the success or failure of supply chains during the holiday season? –Which of these are, or could be, under the control of companies, and which are inherent in the end-consumer business? Consider the increasing use of gift cards in lieu of gifts during the holiday season –What effects does this new practice introduce into demand planning and supply chain management? Consider that virtually nothing is known about the recipients of gift cards –What strategies can retailers and their suppliers consider to accommodate these effects? Prof. Brian Tomlin says that smart companies substitute information for inventory –What do you think he means by this? –How do you think companies can take advantage of more extensive and accurate information to improve their inventory and logistic practices?

4 4 Reference OBrien & Marakas, Introduction to Information Systems – Fifteenth Edition, McGraw – Hill, Chapter 7, pp. 308~309


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