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Wednesday April 16th, 2014. 1.Credit Union Participation 2.IIA Stats 3.Partner Updates – TurboTax – GM – Credit Union Auto Club – Sprint – ADT 4.Program.

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Presentation on theme: "Wednesday April 16th, 2014. 1.Credit Union Participation 2.IIA Stats 3.Partner Updates – TurboTax – GM – Credit Union Auto Club – Sprint – ADT 4.Program."— Presentation transcript:

1 Wednesday April 16th, 2014

2 1.Credit Union Participation 2.IIA Stats 3.Partner Updates – TurboTax – GM – Credit Union Auto Club – Sprint – ADT 4.Program Updates – Client Services – Partner Center – IIA v2 5.Wrap-Up and Questions 2

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4 Check on the status of your credit unions with the League Reports at: Credit Unions Program Support Continues to Grow! IIA Participation Through 03/31/14 IIA Overall3,3143,4003,638 Auto2,6172,7722,855 Sprint1,5601,8061,907 ShopAmerica/Member Rewards2,5472,6022,619 TurboTax9551,1421,364 Credit Union Auto ClubN/A 301 Over 3,500 credit unions support one or more IIA programs! 4

5 Check on the status of your credit unions with the League Reports at: Credit Unions Sales (thru 03-31) Member Savings (thru 03-31) Total Sales3,626,735Total Savings> $984 million Sprint Activations1,191,932Sprint Savings> $472 million Auto Sales628,276Auto Savings> $503 million Turbo Tax Returns1,806,527TurboTax Savings> $9.5 million Credit Union Auto Loans (thru 03-31) Auto Loans Funded319,533Auto Loan Value> $7 billion 5

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7 TY13 Program Tax season has come to a close As of 4/15/14 215,015 credit union members used the TurboTax credit union member discount to complete their taxes – 9% increase over last season Goal was 15% growth – 17,621 additional federal units purchased over TY new credit unions enrolled in the TurboTax program this season 7

8 TurboTax Post Season Survey will be sent to all credit unions Client Managers will be working with the Top 100 credit unions to analyze their results from the tax season and their marketing initiatives and start planning for next season Select credit unions will receive post-season visits to recap their performance against other cus and Intuit as a whole, as well as review what worked and what didnt to strategize for next season 8

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10 Credit Union VPP Performance PROGRAM 2012 CYTD SALES % OF GM RETAIL 2013 CYTD SALES % OF GM RETAIL Credit Union Launched 1/09 58,5613.0%70,9983.4% SOURCE: Everest owner database Credit Union 83.6% Conquest Top Sellers Sales by Model

11 GM Premium Highlights 505 Premium credit union enrollments – 121 since September instant loan lead launch! Over 28% year over year GM sales increase since loan lead launch! Premium CUs sales as a percent of members over 25% better than Standard CUs Reminder: Standard level is no longer offered 11

12 GM Marketing Requirements Web Banner and Newsletter audits currently being audited for all Premium enrolled credit unions NBCs will share results with League partners Leagues will be asked to work with their enrolled credit unions to ensure they are meeting their marketing requirements 12

13 New Look for GM Microsite 13 Members create an account Members generate their authorization number Credit union loan link Same URL:

14 Loan Link Credit unions can now easily provide their loan link to IIA! –Provides easy access to your loan app or loan page –Drive more auto loans to your credit union –Use your scorecard to provide your loan link 14

15 League Support Enroll or upgrade credit unions to the Premium level Ensure credit unions are marketing the program per their agreement Encourage credit unions to provide a loan link through Scorecard Encourage credit unions to update roster of individuals designated to receive instant loan leads 15

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17 Auto Club Highlights Program growth accelerating! 304 credit union enrollments – 50 credits unions enrolled in 2014! 10+ credit unions have used or are using Credit Union Auto Club in support of promotional activity Over 1,500 member enrollments PTD – Over 1,200 member enrollments in

18 AAA News 18 AAA is now a competing bank in 11 Midwest states

19 Auto Club Marketing Requirements Web Banner and Newsletter audits currently being audited for all Auto Club enrolled credit unions NBCs will share results with League partners Participating leagues will be asked to work with their enrolled credit unions to ensure they are meeting their marketing requirements – Drive higher marketing reimbursements for your league! 19

20 Enhance Promotions with Discounted Pricing Go to the Credit Union Auto Club Promotional Membership Enrollment portal As credit unions plan their next promotion or 2014 marketing plan, make sure they include Credit Union Auto Club discounted memberships to help drive results. Auto Loans Membership drives Employee incentives Member Price – Individual Member Price - Individual + 1 Member Price – Family Up to 4 Member Price – Family Up to 5 Member Price – Family Up to 6 Member Price$47$58$69$80$91 Credit Union Promotional Price$37$48$59$70$81 Credit Union Marketing Reimbursement$5$6$7$8$9 League Marketing Reimbursement$5$6$7$8$9 20

21 Enhanced Portal Access 21

22 Best Practice - Bethpage FCU 22

23 League Support Enroll credit unions in Credit Union Auto Club Ensure credit unions are marketing the program per their agreement Leagues not enrolled should strongly consider enrolling and earn marketing reimbursements 23

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25 Contract Year Stats 1,908 Credit Unions 83% (1,582) are currently considered Active 17% (326) are currently considered Inactive Credit Union Minimum Marketing Requirements – October 1 – September 30 Promote Sprint service exclusively Include a quarterly statement insert at least once per Contract Year Continuously display Sprint lobby materials Publish approved newsletter articles at least two (2) times per Contract Year Display approved Sprint banner and link on credit union website 25 Audits Web Ad & Link Newsletters Articles Proof of newsletter articles can be viewed in multiple ways: Web posting (link), , fax or mail. The reason we send monthly reports to the leagues/LSCs is to give you the opportunity to communicate the information with your credit unions and update our team as needed.

26 26 Marketing Exception Considerations Does the credit union produce Newsletters either paper or electronic? Monthly? Quarterly? Is the credit union willing to do additional inserts? Quarterly? Monthly? Does the credit union distribute blasts? What % of their membership does it hit? Does the credit union do statement messaging? Does the credit union do social media (Facebook, Twitter)? What % of their membership follows? Web banner/link placed on your home page? Are there additional marketing tactics that the credit union uses? Exceptions Exceptions are made on an individual basis and are evaluated each Contract Year. Exceptions are made when a credit union is not able to fulfill a minimum marketing requirement because they do not produce that type of medium. NOT simply because they did not want to do it or they forgot.

27 Sponsorships & Events Sprint and CU Solutions Group do not do contribute funding for events. If your organization would like to highlight Sprint at any event as a partner, we highly encourage leagues/LSCs to utilize some of the Marketing Reimbursements earned through the program for such events. Doing so, continues to keep Sprint in your members eyes. 27

28 Sprint continues to offer a number of promotions. Please visit LMCU for all of the most up- to-date information. 28

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30 ADT – Credit Union Member Offer ADT – Credit Union Member Offer The newest product in the IIA program ADT is Americas #1 home security provider Credit union member offer includes –Free ADT monitored home security systems ($850 value) Exclusive bonus offer (additional $425 value) 30 Michigan credit unions have enrolled in the program We will be reviewing the results of the pilot program in Michigan at the end of April and assessing the potential of a national launch Digital Key Pad Key Chain Remote High-Decibel Alarm Up to 3 entryway contacts Pet Sensitive Motion Detector Backup Battery 30

31 PROGRAM UPDATES 31

32 For assistance, please contact Client Services: Where do I send proof of Sprint newsletters? -Please proof of Sprint newsletters to -You can also fax the newsletters to Please include the Credit Union name and Charter Number in the subject line In which IIA programs am I enrolled? -In the Partner Center, the Credit Union should click on View Your Scorecard to see in which programs they are enrolled. CREDIT UNION Frequently Asked Questions

33 Partner Center Update 33 Latest Updates: –Enroll and Upgrade for any IIA program from the Scorecard Partner Center Redesign: –Easier to Navigate –More User Friendly –Planned release in 2014 –Partner Center recommendations can be ed to

34 Invest in America v2 Exciting directives to grow the program: Focus #1: Rebrand – Change name to Love My Credit Union Rewards – resonates more with members – Focuses on credit union brand, not specific to American ownership – Allows for branching out to more partners Focus #2: Align by category – Strengthens value proposition for driving new member acquisition, loan growth, retention – Category approach will increase opportunities for partners to get repeatable impressions with members Focus #3: Cohesive Marketing Plans – Provides credit unions a more cohesive way to promote the program as a complete rewards program and comprehensive benefit to members – Provides credit unions the ability to market the program and partners through the year without switching between partners and shifting messages Focus #4: Single Enrollment Form – Credit unions will be able to enroll in all programs on one form vs. separate forms for each program – Adoption of all programs is easier

35 MARK YOUR CALENDARS! 35 Upcoming League Update Webinars Wednesday July 16 th pm EDT Wednesday October 15 th pm EDT

36 WRAP UP & QUESTIONS 36


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