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Spamming in EC Law A Constitucional Approach Manuel David Masseno Beja Polytechnic - Portugal.

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Presentation on theme: "Spamming in EC Law A Constitucional Approach Manuel David Masseno Beja Polytechnic - Portugal."— Presentation transcript:

1 Spamming in EC Law A Constitucional Approach Manuel David Masseno Beja Polytechnic - Portugal

2 LEFIS Workshop on "Infrastructural Law", Rovaniemi, 4-5 June 20042 Spam or two urban legends: canned meat and / or Monty Python Unsolicited Bulk E-mail vs. Unsolicited Commercial E- mail Commercial Speech as... a special sort of speech Why Direct Marketing relies on Spam? The Subject or Whats Spam?

3 LEFIS Workshop on "Infrastructural Law", Rovaniemi, 4-5 June 20043 The Constitucional Framework The Charter of Fundamental Rights of the EU (Article 6.2 Treaty on European Union) Personal Liberties Article 7 (Respect for private and family life) Article 8 (Protection of personal data) Article 11 (Freedom of expression and information) Economic Liberties Article 16 (Freedom to conduct a business) Article 38 (Protection of consumers) Article 52 (Scope of guaranted rights)

4 LEFIS Workshop on "Infrastructural Law", Rovaniemi, 4-5 June 20044 The Technical Approach Mark and Block! Personal filters vs. industry filtering initiatives (W. 30 D. E-comm.) But... The confidentiality of communications (Art. 5 D. 2002/58/EC) The non monitoring by the providers (Art. 15.1 D. 2000/31/EC) What happened to the Communications Decency Act of 1996...

5 LEFIS Workshop on "Infrastructural Law", Rovaniemi, 4-5 June 20045 The Self-regulatory Approach Why would spammers self restrain? The ICC Guidelines on Adevertising and Marketing on the Internet, 1998 Codes of Conduct, certification of commercial messages and unloyal competition criteria Consumers resistense and flamming...

6 LEFIS Workshop on "Infrastructural Law", Rovaniemi, 4-5 June 20046 The Euro-American Approch Opting-out D. 95/46/EC – on personal data (Art. 14) D. 97/66/EC – on personal data and privacy in the telecommunications (Art. 12) D. 97/7/EC – on the protection of consumers in respect of distance contracts (Art. 10) D. 2000/31/EC – on electronic commerce (Art. 7.2) The Spam Can Act of 2003

7 LEFIS Workshop on "Infrastructural Law", Rovaniemi, 4-5 June 20047 The Euro-American Approch II Opting-in D. 2002/58/EC – on privacy and electronic communications (Art. 13) Pros and cons of Opting-out and Opting-in What about the respect (for the) essence (of) rights and the principle of proporcionality (Art. 52 1. of the Charter) ? A competitive advantage for American companies?

8 LEFIS Workshop on "Infrastructural Law", Rovaniemi, 4-5 June 20048 The Poisoned Tree Approach Goin up river right to the source: e-mail data bases and consumer profiles Enforcing the criteria for making data processing legitimate (Art. 7 D. 95/46/EC) Controling the transfer of data to third countries How to deal with Spam Paradises?


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