Presentation is loading. Please wait.

Presentation is loading. Please wait.

A is for Apple, M is for Commerce On what m-commerce is and why it is special Árpád Geréd Attorney at Law / Partner BMA Brandstätter Rechtsanwälte GmbH.

Similar presentations


Presentation on theme: "A is for Apple, M is for Commerce On what m-commerce is and why it is special Árpád Geréd Attorney at Law / Partner BMA Brandstätter Rechtsanwälte GmbH."— Presentation transcript:

1 A is for Apple, M is for Commerce On what m-commerce is and why it is special Árpád Geréd Attorney at Law / Partner BMA Brandstätter Rechtsanwälte GmbH UNCITRAL Colloquium on Electronic Commerce 14-16 February 2011, New York www.bma-law.com Mag. Árpád Geréd

2 A Page 2 www.bma-law.com Mag. Árpád Geréd

3 © Abhijit Tembhekar CC-BY 2.0 www.bma-law.com Mag. Árpád GerédPage 3

4 M www.bma-law.com Mag. Árpád GerédPage 4

5 © Ken Banks CC-BY 2.0 www.bma-law.com Mag. Árpád GerédPage 5

6 What is it? m-commerce are any commercial transactions and communication activities conducted through wireless communication services and networks using handheld mobile devices that have been designed to be used within mobile or other wireless communications networks. www.bma-law.com Mag. Árpád GerédPage 6

7 www.bma-law.com Mag. Árpád GerédPage 7 Why is it special?

8 Display Size limits amount of data that can be displayed or read comfortably Legal Problems Information requirements may not be met or simply ignored by users Sites optimized for mobile use may differ from their non-optimized counterparts www.bma-law.com Mag. Árpád GerédPage 8 Devices (1)

9 Upgrades Limited or not possible Features generally set, when device is delivered Legal Problems Legal requirements can not be met if no appropriate solutions for mobile devices exist (e.g. signatures) www.bma-law.com Mag. Árpád GerédPage 9 Devices (2)

10 Life cycle Users change devices fairly regularly Devices damaged by usage and non-usage No or limited archiving possibilities Legal Problems Requirements for retention and archiving of data may be hard or impossible to meet www.bma-law.com Mag. Árpád GerédPage 10 Devices (3)

11 Data Transmission Not always available Data is costly Speed and amount are usually limited Legal Problems Information Requirements 2 Optimized Sites 2 www.bma-law.com Mag. Árpád GerédPage 11 Networks (1)

12 Infrastructure Coverage Quality Access to certain services may be limited Legal Problems Information Requirements 3 Switching to other media may not be feasible www.bma-law.com Mag. Árpád GerédPage 12 Networks (2)

13 No longer only digital – analogue but also digital – digital Can impede m-commerce where required other media are more limited or less efficient than mobile devices and networks Example: Handyparken www.bma-law.com Mag. Árpád GerédPage 13 Medienbruch

14 No need to reinvent the wheel … … tough it needs to be adapted Reduce / abolish media discontinuity Take limitations and peculiarities but also existing m-commerce offerings into account when drafting legal provisions www.bma-law.com Mag. Árpád GerédPage 14 Conclusions

15 Thank you for your attention! arpad.gered@bma-law.com +43 1 535 16 30 www.bma-law.com Mag. Árpád GerédPage 15


Download ppt "A is for Apple, M is for Commerce On what m-commerce is and why it is special Árpád Geréd Attorney at Law / Partner BMA Brandstätter Rechtsanwälte GmbH."

Similar presentations


Ads by Google