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A is for Apple, M is for Commerce On what m-commerce is and why it is special Árpád Geréd Attorney at Law / Partner BMA Brandstätter Rechtsanwälte GmbH.

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Presentation on theme: "A is for Apple, M is for Commerce On what m-commerce is and why it is special Árpád Geréd Attorney at Law / Partner BMA Brandstätter Rechtsanwälte GmbH."— Presentation transcript:

1 A is for Apple, M is for Commerce On what m-commerce is and why it is special Árpád Geréd Attorney at Law / Partner BMA Brandstätter Rechtsanwälte GmbH UNCITRAL Colloquium on Electronic Commerce February 2011, New York Mag. Árpád Geréd

2 A Page 2 Mag. Árpád Geréd

3 © Abhijit Tembhekar CC-BY 2.0 Mag. Árpád GerédPage 3

4 M Mag. Árpád GerédPage 4

5 © Ken Banks CC-BY 2.0 Mag. Árpád GerédPage 5

6 What is it? m-commerce are any commercial transactions and communication activities conducted through wireless communication services and networks using handheld mobile devices that have been designed to be used within mobile or other wireless communications networks. Mag. Árpád GerédPage 6

7 Mag. Árpád GerédPage 7 Why is it special?

8 Display Size limits amount of data that can be displayed or read comfortably Legal Problems Information requirements may not be met or simply ignored by users Sites optimized for mobile use may differ from their non-optimized counterparts Mag. Árpád GerédPage 8 Devices (1)

9 Upgrades Limited or not possible Features generally set, when device is delivered Legal Problems Legal requirements can not be met if no appropriate solutions for mobile devices exist (e.g. signatures) Mag. Árpád GerédPage 9 Devices (2)

10 Life cycle Users change devices fairly regularly Devices damaged by usage and non-usage No or limited archiving possibilities Legal Problems Requirements for retention and archiving of data may be hard or impossible to meet Mag. Árpád GerédPage 10 Devices (3)

11 Data Transmission Not always available Data is costly Speed and amount are usually limited Legal Problems Information Requirements 2 Optimized Sites 2 Mag. Árpád GerédPage 11 Networks (1)

12 Infrastructure Coverage Quality Access to certain services may be limited Legal Problems Information Requirements 3 Switching to other media may not be feasible Mag. Árpád GerédPage 12 Networks (2)

13 No longer only digital – analogue but also digital – digital Can impede m-commerce where required other media are more limited or less efficient than mobile devices and networks Example: Handyparken Mag. Árpád GerédPage 13 Medienbruch

14 No need to reinvent the wheel … … tough it needs to be adapted Reduce / abolish media discontinuity Take limitations and peculiarities but also existing m-commerce offerings into account when drafting legal provisions Mag. Árpád GerédPage 14 Conclusions

15 Thank you for your attention! Mag. Árpád GerédPage 15


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