Presentation on theme: "A Social Media-Driven Communications Tool that Sustains and Deepens User Engagement Developed by: BackBone, Inc. www.backboneinc.com Specializing in Healthcare."— Presentation transcript:
A Social Media-Driven Communications Tool that Sustains and Deepens User Engagement Developed by: BackBone, Inc. www.backboneinc.com Specializing in Healthcare & Information Technology Communications Since 1995
Every relationship...every sale...every meaningful exchange we've ever had or will have is based on one thing.
User Engagement Front End PULSE! Connect TM is a focused, flexible communications program that marries popular culture with health and wellness...enabling brokers, vendors, and providers to reach and engage users in a way they never could before... www.pulse-news.com
PULSE! Connect TM Value Prop Extends the capabilities of the benefits CONNECT ® benefits enrollment and administration platform Sustains user engagement, promoting awareness, self-help, and utilization Lowers communications costs while improving outcomes Organically integrates social media (Twitter), promoting community Provides vendors and organizations with a compelling platform to promote new programs, promotions, incentive- based contests, and critical messages Requires little vendor maintenance or website management Provides reporting Promotes a positive user experience Yields long-term benefits www.pulse-news.com
PULSE! Connect TM vs. Standard Communications TopicStandard Benefits Communications PULSE! Connect TM Work/Life Using Time Management Skills Angelina Jolie Juggling On- Set Work Responsibilities with Her Family Disease ManagementTerms of Your STD or LTD Plan NHL Hall of Famer Mario Lemieux on Keeping Health Problems in Check Diet and ExerciseWellness ProgramsTyra Banks on Being a Model of Health No Matter Your Size AgingRisk Factors for Heart Disease Figure Skater and Olympian Peggy Fleming on an Active Approach to Lowering Cholesterol ChildrenSigns of a Learning Disability CT Governor Dannel Malloy on overcoming childhood dyslexia www.pulse-news.com
Contents Main Feature: Concise lead article focusing on a health and wellness issue from the perspective of a prominent figure. Embeds context sensitive links. Stat of the Week: A compelling health-related stat (i.e., research links exercise to a reduced risk or recurrence in cancer patients). Weekender: Employees submit their weekend experience in the form of a quote and those selected for publication receive a gift certificate (i.e., Whole Foods).
Integrated Social Media Through the week, tweets provide brief previews of whats contained in that week's PULSE! Connect TM Integrated Twitter page sustains provider-to-user communications and builds a community of users; increasing awareness and utilization of company- sponsored tools and resources www.pulse-news.com
Simplified Management and Reporting Delivery managed and deployed to brokers employer groups by BackBone via a secure, best-in-class communications platform Notification of delivery and copy of PULSE! Connect TM is sent to the broker A tweet announcing the issue is simultaneously posted to the dedicated Twitter page A weekly report is generated (PDF) with analytics; opens, reads, and click-throughs to track usage and stickiness
How it Works Daily Editorial Activities * BackBone editorial will prepare a calendar accounting for special national (monthly/weekly) health awareness campaigns (heart health, breast cancer) and integrate into content. www.pulse-news.com
Case Study: Tennessee National Guard PULSE! Connect TM adapted for GYB Initiative Pilot project for engagement/suicide prevention, rolled out to 15,000 Tennessee Army and Air National Guard Members Potential distribution across all national guard units This GYB email was powered by PULSE!, a BackBone Inc. communications platform.
BackBone: Engagement Specialists Public Relations, publishing, writing, editorial, and production experience Proven ability to marry health and wellness and popular topics Thought leaders in area of benefits communications: published in EBN and EBA, and in broad cross-section of HR, health and wellness, technology, and business publications Social media and technical expertise www.pulse-news.com
Weve been thinking about wellness at General Mills for three decades now…if you really want to think about wellness you dont have to think about lots of money, you just have to think creatively. Michael L. Davis, senior vice president of HR at General Mills www.pulse-news.com
Thank you for visiting with us at the benefitsCONNECT ® Summit 2011. For more information, or to schedule a consultation to see how PULSE! Connect TM extends the capabilities of benefitsCONNECT ® and how we can customize it for your employer groups e-mail us at firstname.lastname@example.org@pulse-news.com www.pulse-news.com