Presentation on theme: "Fast Food Consumption Among Adolescent Girls in Ernakulam"— Presentation transcript:
1 Fast Food Consumption Among Adolescent Girls in Ernakulam ByDr. Leena LeonAsst. Professor, Department of Home Science,St. Teresa’s College, Ernakulam
2 Fast Food — A Definition Fast food is any food that:Is quick and convenientLowest in nutritional qualityHigh in saturated fatHigh in sodium and sugar contentLow in fiberLow in vitamins and mineralsNot made at homeContains of artificial colors and flavoring agentsProcessed or semi-processed
3 Objectives Study the fast food habits and preference of adolescents To compare present nutrient intake with RDA of ICMR to assess the nutritional status of adolescent girlsFind out factors that leads adolescents to fast foodsDetermine the extent of fast food consumptionDetermine the awareness level of the health hazards of fast food consumption
4 Why the study? Increasing consumption of fast food among adolescents Increasing health problems among adolescentsLack of interests in games, extra curricular activities, …Problems like obesity, cardiovascular risk, low immunity levels, …Increased threat to adolescent girls…Are adolescents aware of the health hazards of fast foods?
5 How the study was conducted? Preliminary Study:Population – Adolescent girls (13-18)Area – Ernakulam District, KeralaNo. of students – 5672 (8 Schools)Fast food consumers (at least once a week) – (77.22%)Target Population (at least 3 times a week) – 3302 (58.22%)Low income (less than Rs p.a.) – 860 students (26.04%)Middle income (above Rs & below ) – students (57%)High income (above Rs ) – 560 students (16.95%)
6 Research Methodology Method – Survey Target population – 3302 Sampling method – Proportionate Stratified SamplingStrata – LI, MI, HIEach strata is further divided into 3 groups based on age – 13 and 14, 15 and and 18Simple random samples selected from each stratum
7 Study DesignSemi structured questionnaire was used to collect data regarding general and fast food habits, preferences, awareness, frequency consumption and factors influence fast food consumptionDietary recall of 3 consecutive days to estimate nutrient consumptionData collected through personal interview of the participants.
8 Sample and Sample sizeTarget population –Adolescent girls between the age of 13–18Selection criterion – Adolescents who consumed fast food three or more times in a weekPopulation identified by – Pilot studyParticipants – From eight different educational institutions in ErnakulamSample size – 554
18 ConclusionThe study highlighted the dangers of the fast food trap that the adolescents are in.Majority of the participants consumed fast foods without knowing the health impacts and long term health implications.The parents as well as the children were equally unaware of the potentials health problems that could arise from regular consumption of fast food.The importance of a balanced diet and regular and good eating habits were often ignored due to a host of reasons from ignorance to lack of time. So the necessity of awareness programs targeted at parents and children became evident.The media should play its role by stopping the glorification of fast foods through celebrity advertisements and instead try to educate the audience about good food habits, good foods and why it is important to stay away from fast foods.