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Presentation Structure Alarming Facts Definition & Indications of Meal Replacement (MR) Why? Requirements of an Ideal MR The Products F & B Competition.

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Presentation on theme: "Presentation Structure Alarming Facts Definition & Indications of Meal Replacement (MR) Why? Requirements of an Ideal MR The Products F & B Competition."— Presentation transcript:

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3 Presentation Structure Alarming Facts Definition & Indications of Meal Replacement (MR) Why? Requirements of an Ideal MR The Products F & B Competition Comparison

4 Alarming Facts By 2030 Asia is expected to have 190 million Diabetes cases, more than half of them in India & China

5 Alarming Facts World Health Organization estimates that 60 % of the cardiac patients in the world will be Indian by 2010.

6 Alarming Facts Scientists say that the percentage of overweight / obese people in India is on track to rise from 9% in 1995 to 24% in 2025

7 Alarming Facts Walking - decreased by 60%. Exercise and Jogging - decreased by 50% Games and sports as recreational activities reduced by 50% Low activity entertainment such as computers, DVD use has gone up Desk job increased by 80%

8 Weight loss clinics Gym Yoga Drugs Surgery Quest for Wellness

9 INDIAN DIET Rich in carbohydrates & fats Low in protein

10 What is Meal Replacement? A healthy, wise alternative to a meal which provides most of the nutrients of normal diet without adding the unwanted calories. Helps body draw extra energy from fat stores. In the long term, the body burns fat and loses weight.

11 What happens when we diet? Improper dieting - muscle loss leading to protein loss - problems such as diabetes due to insulin resistance. Lack of professional guidance may prove counter productive leading to further weight gain. Deprive body of essential nutrients early aging of body and loss of stamina and energy.

12 Why Meal Replacements? To manage weight better thru fat loss yet stay healthy and energetic Obesity Health conscious To maintain a healthy lifestyle

13 Difference between MEAL Supplement / Meal Replacement? Meal Supplement is taken in addition to a meal to fill the nutritional gaps Meal Replacement is taken as a substitute for normal meal without compromising on the nutrients and energy.

14 What is the energy per GRAM of Protein, Fat & Carbohydrate? Each gm. of Protein and Carbohydrate gives 4 calories Each gram of Fat gives 9 calories

15 What is Protein Concentrate & Isolate Protein concentrate is pure form of protein with 70-85% protein content and balance amounts of fat and lactose Protein isolate is purest form of protein with 92% and above pure protein and negligible amounts of fat and lactose

16 What is PDCAAS? Protein Digestibility Corrected Amino Acid Score A Protein with PDCAAS value of 1.0 is considered a GOLD standard for protein quality Whey & Soya Protein have a PDCAAS value of provide all the important amino acids A PDCAAS value of 1.0 indicates that all the amino acids are well digested and absorbed by the body

17 What are Essential & Non-Essential Amino Acids 20 amino acids are required by the body 9-12 amino acids - produced by the body non-essential amino acids 8-11 amino acids - to be obtained thru external sources such as whey protein, soy protein, egg, milk etc., - essential amino acids.

18 Requirements of an IDEAL MEAL REPLACEMENT High protein – multiple protein - low carbohydrate – low fat suited for Indian diets Quality protein – PDCAAS 1.0 Most essential vitamins/mineral blend Suited for diet patterns of the targeted population Tasty with milk as well as water Fiber Value for money

19 LEAN COMPLETE

20 Lean Complete is a deliciously satisfying meal replacement that helps you manage weight and leaves you feeling full and satisfied while promoting a lean, healthy body Contains most of the recommended daily requirements for vitamins and mineral Balanced with right nutrients, tasty vanilla shake that helps you lose weight by burning fat

21 LEAN COMPLETE Provides 10 gms of protein ( whey/soya protein isolate and whey protein concentrate ) per serving of 18gms Provides 3.35 g of fiber per serving to help give a fuller feeling until your next meal Contains 13 essential vitamins and mineral to keep your body working at peak performance

22 LEAN COMPLETE Provides kcal per serving of 18gm - 63% energy comes from protein. Unique Protein Matrix with 3 different types of high quality proteins with PDCAAS 1.0 These different absorption rates ensures that body receives a constant supply of high quality protein – preventing the break down of your existing lean muscle mass.

23 LEAN COMPLETE High-protein, low-carbohydrate meal replacement that provides required nutrients and helps to keep you full until your next meal The high protein helps body preserve lean muscle mass and draw extra energy from fat reserves thus resulting in fat loss - weight loss Specially designed keeping Indian diets in mind which are rich in carbohydrates The excess carbohydrates stored in the body as glycogen and fat in adipose tissues is converted to energy

24 LEAN COMPLETE A tasty Vanilla flavored shake with high quality protein matrix with PDCAAS value of 1.0 Provides essential & non-essential amino acids Has 63% energy obtained from protein to enable body to draw extra energy from fat reserves.

25 Does Lean Complete meet the Requirements? High protein – multiple protein - low carbohydrate Quality protein – PDCAAS 1.0 Most essential vitamins/mineral blend Suited for Indian diet patterns Tasty with milk as well as water Fiber Value for money

26 LEAN COMPLETE Meal options: Breakfast or Lunch substitute For better results, may be substituted for dinner Instructions: Combine 2 scoops ( 18 gm) of Lean Complete with 230 ml of water or skimmed milk and enjoy. May add fruits such as banana, strawberries etc.,

27 Would you like to taste?

28 Do You want Lean Complete launch Promotion? DP MRP – 2400 Launch DP – 1550 Launch MRP – 2400 Retail Profit - 850

29 LEAN COMPLETE DP MRP – 1990 PV - 20

30 Competition Comparison Lean Complete Competitor 1 Competitor I1 Serving Size18 g25 g Protein per serving10 g9 g8.2 g Energy from Protein40 K cal36 K cal32.8 Fiber per serving3.35 g3.0 g 3.1 g Sugar per serving0.34 g8.9 g13.3 g 1 pack duration30 days20 days Types of Proteins312 Protein matrixyesno Per day cost Cost of protein/servingRs. 5.2Rs. 6.7Rs. 6.8 Per month cost

31 DISCLAIMER UNICITY products are not intended to diagnose, treat, cure or prevent any disease. The information is intended for educational purpose only. It is not designed in whole or in part, as medical advise. Consumers with specific medical conditions, should consult their physician.

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