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Carbon heroes From web to mobile – the evolution of online journey sharing April 25th 2013.

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Presentation on theme: "Carbon heroes From web to mobile – the evolution of online journey sharing April 25th 2013."— Presentation transcript:

1 carbon heroes From web to mobile – the evolution of online journey sharing April 25th 2013

2 The longest journey starts with a single step

3 Connected Devices

4 The longest journey starts with a single step Product Category 2012 Unit Shipments 2012 Market Share 2017 Unit Shipments* 2017 Market Share* Growth* Desktop PC % %-5.0% Portable PC % %19.3% Tablet % %174.5% Smartphone %1,51667%109.9% Total1, %2, %87.3% Smart Connected Devices by Category, Shipments, Market Share, (units in millions)1 1 Source: IDC

5 Native Apps vs. HTML5 Apps vs. HTML5 Android vs. iOS Hybrid Native Apps with HTML5 wrapper Fragmentation Version control Functional inconsistency The longest journey starts with a single step

6 clear that mobile was now the company's be all and end all "To say that mobile is important to Facebook is the under-exaggeration of all time" last quarter, users spent more time with Facebook on their mobile phones than on the desktop

7 The longest journey starts with a single step as important - if not more important - than television the most immersive & best state-of-the-art Facebook experience

8 The longest journey starts with a single step Desktop Function vs. Mobile

9 The longest journey starts with a single step Mobile App – Journey Planning Dynamic planning – more touchpoints

10 The longest journey starts with a single step Mobile App – Data Accuracy Routes, speeds = mileage & carbon data Privacy issues.

11 The longest journey starts with a single step

12 Craig Barrack M: E: F: facebook.com/carbonheroes


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