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© 2010 Acision BV. All rights reservedVersion No: 1.0 / Status: Final Enabling the Mobile Data Revolution Through Innovative Solutions Sherif Hamoudah,

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Presentation on theme: "© 2010 Acision BV. All rights reservedVersion No: 1.0 / Status: Final Enabling the Mobile Data Revolution Through Innovative Solutions Sherif Hamoudah,"— Presentation transcript:

1 © 2010 Acision BV. All rights reservedVersion No: 1.0 / Status: Final Enabling the Mobile Data Revolution Through Innovative Solutions Sherif Hamoudah, SVP, Middle East, Africa & Pakistan 13 th of May 2010 Arabcom,2010, Lebanon

2 Version No: 1.0 / Status: Final Trends in The Telecoms Market Trends in Middle East and Africa Managing the Mobile Data Revolution Leadership & Innovation in Mobile Data Agenda

3 Version No: 1.0 / Status: Final Source: Informa; Future Mobile Operator Business Models April 2008 Amounts in $Bn From Communications to Data 2006 Voice/Text 2009 Voice/Data 2012 Total Operator revenue Total Operator revenue Data Communications 3

4 Version No: 1.0 / Status: Final A New Paradigm Shift Occurs When two technologies converge….. Mobile Phone Landlines Desktop Internet Personal Computer Mini Computer Mainframe Computer SMS 3G Mobile Broadband WAP 1990s2000s2010s1980s1960s1940s Internet and Mobile Phone Converged Telex Fax Mobile Data © 2010 Acision BV. All rights reserved

5 Version No: 1.0 / Status: Final Where is the Money? Changing Ecosystem No Unified Mobile Operating System? - Java, Apple, BlackBerry, Android Apps Stores? Operator wants to become the shopping center A pipe provider or an active player? The value chain is changing? New Business Model © 2010 Acision BV. All rights reserved Slide Number: 5

6 Version No: 1.0 / Status: Final Consumer Expectations Value for Money Reliable Safe/Secure Immediate Always On/Connected Fast Personalised Physical

7 Version No: 1.0 / Status: Final Trends in The Telecoms Market Trends in Middle East & Africa Managing the Mobile Data Revolution Leadership & Innovation in Mobile Data Agenda

8 Version No: 1.0 / Status: Final Trends in Middle East and Africa By 4 th Quarter 2009, Subscriber Connections reached: - Nigeria 71.5 M - Iran Egypt SA Saudi Arabia 43.5 Biggest Quarterly Net additions (4Q09) - Egypt 3.49, Tanzania 3.1, - Nigeria 2.5, Iran 1.96, Saudi 1.4 Market Penetration reached - 80% in The Middle East - 50% in Africa Biggest Countries for YoY Growth (4Q09) - Rwanda 91.5%, Qatar 57.43% - Niger 56.6%, Lebanon 51.39% No of Subscribers - Middle East 250 M, Africa 450M © 2010 Acision BV. All rights reserved Slide Number: 8

9 Version No: 1.0 / Status: Final Trends in Middle East and Africa Overall Mobile Data Subscriptions grew by 36% to reach over 30M+ as of end of Q2-FY09 (Informa – WCIS) 2010/2011 is the Year of Broadband Mobility, with 126% Growth in Mobile Broadband Growth rate between Q and Q (Informa –WCIS) Smaller markets with low mobile penetration are to see the largest CAGR % in Africa, as there is still strong room for growth in these market Moves by Regulators to Unified Licensing would help in 3G and Mobile Broadband Uptake Landing of major submarine cables across Africa is supposed to assist in lowering back-haul costs and overall broad-band pricing © 2009 Acision BV. All rights reserved Slide Number: 9

10 Version No: 1.0 / Status: Final Trends in The Telecoms Market Trends in Middle East & Africa Managing the Mobile Data Revolution Leadership & Innovation in Mobile Data Agenda

11 Version No: 1.0 / Status: Final Launching data services - typical life cycle Traffic Volume Penetration must increase! Drop in ARPU erodes revenue Increasing cost erodes profit Volume growth impacts QoS! Service Penetration 20%40% 60%80%100% Get maximum market share Increase capacity Decrease Capex & Opex Differentiate to raise ARPU © 2009 Acision BV. All rights reserved Slide Number: 11

12 Version No: 1.0 / Status: Final Rocketing Bandwidth Demand… Bps Modem (BB)64Kbps Modem (simple HTML) WAPHTML via MobileYouTube + video via the phone DSL (live tickers, streamed video, pictures) Bandwidth increases drive services which consume even more bandwidth (Jevons Paradox) Mobile content started as SMS... Then MMS Now Video Virtual worlds 3D images HD Movies Calls then Messages then Entertainment then Mass Media © 2010 Acision BV. All rights reserved

13 Version No: 1.0 / Status: Final Traffic Volume Service Penetration 20%40% 60%80%100% Mobile Broadband – A paradigm shift Penetration must increase! Volume growth impacts QoS! Increasing costs erode profit Drop in ARPU erodes revenue Get maximum market share Increase capacity Decrease Capex & Opex Differentiate to raise ARPU © 2009 Acision BV. All rights reserved Slide Number: 13

14 Version No: 1.0 / Status: Final No service will have more impact… Middle East & Africa Traffic will grow >140% each year in MEA (in TB/Month) Source: Cisco, Informa 2009 Slide Number: MEA: Terabytes per month (000) times growth CAGR 133% 1,7k 4,3k 10k 24k 54k 120k 120 Traffic per sub to grow 12 times faster (2008 = 100) Traffic Growth ME&A (69x level of 2008) Relative growth, where 2008 = MB subscribers in ME&A (11x level of 2008) % 60% 57% 56% 57%

15 Version No: 1.0 / Status: Final The impact on the business Profit per Gigabyte Cost per GB Traffic will grow 66 times by 2013 Investment in RAN primarily to support mobile broadband Investment in backhaul will be substantial Subscriber acquisition costs are rising Revenue per GB Traffic to outgrow subscriber uptake by 3 to 4 times Flat fee competition drives down RpGB, e.g. Europe 10-50% decline in 2009 Pre-paid is also set up as flat fee No monetization of unique Mobile capabilities in VAS 15 © 2010 Acision BV. All rights reserved

16 Version No: 1.0 / Status: Final Control Cost Minimize network investments through Peak Traffic Management. Create different Quality of Service offerings based on elements like time, application, location, etc. Control Cost Minimize network investments through Peak Traffic Management. Create different Quality of Service offerings based on elements like time, application, location, etc. Manage Quality of Experience Improve Quality of Service by prioritizing key users / services in case of congestion. Provide end user spend control to stimulate usage and prevent bill shock. Manage Quality of Experience Improve Quality of Service by prioritizing key users / services in case of congestion. Provide end user spend control to stimulate usage and prevent bill shock. Raise Mobile Broadband ARPU Differentiate access against tiered pricing of elements like time, application, bundles, etc. Open additional revenue streams through Value Added Services like User Profiling. Raise Mobile Broadband ARPU Differentiate access against tiered pricing of elements like time, application, bundles, etc. Open additional revenue streams through Value Added Services like User Profiling. AND Growing a profitable broadband business © 2010 Acision BV. All rights reserved

17 Version No: 1.0 / Status: Final Control Cost No P2P during peak Max 1 GB before 18:00 hr Unlimited browsing after 20:00 Download max 500kb at peak Free WiFi at predefined spots VOIP priority over P2P Tiered QoS Levels Usage Location Speed Application Time Priorit y

18 Version No: 1.0 / Status: Final Manage quality of experience When cell congestion occurs Identify cell and users within cell Prioritise key customers and key services (e.g. browsing) Address other services (such as p2p and video) case by case Minimise the amount of people affected Spend control When I roam, block P2P traffic and limit video to 500MB I am on post pay, alert me when I have spent over 50$ When roaming, please reduce my internet speed so I dont overspend

19 Version No: 1.0 / Status: Final Raise ARPU Family Package Business customer Gaming Package Fixed/Mobile bundle Roaming Package Happy hour VAS: Security, Virus control Add sponsored packages Tiered Pricing & Packages Bundle Time Application Location User segment Priority Speed

20 Version No: 1.0 / Status: Final Broadband Mobility Suite Distributed Data Live sessions © 2009 Acision BV. All rights reserved Slide Number: 20 Policy Location Management Policy Control Financial QoS Optimisation Policy Control Financial QoS Optimisation Policy Enforcement Optimization Web Optimisation Web Optimisation Device Optimisation Device Optimisation Media Optimisation Media Optimisation Caching Value Added Services Value Added Services VAS Integration Advertising User Profiling & Intelligence User Profiling & Intelligence Content Control Devices Subscribers Analytics

21 Version No: 1.0 / Status: Final Trends in The Telecoms Market Trends in Africa Managing the Mobile Data Revolution Leadership & Innovation in Mobile Data Agenda

22 Version No: 1.0 / Status: Final World Leader in Mobile Data Delivering the future of mobile data services Acisions real-time mobile data solutions power innovation and profitable growth for network operators and service providers across the globe Powering more than 1.8 billion subscribers around the world Delivering over 900 billion text and multimedia messages annually The No.1 enabler of the worlds leading messaging service © 2010 Acision BV. All rights reserved

23 Version No: 1.0 / Status: Final Complete Mobile Data Portfolio © 2010 Acision BV. All rights reserved SMS-MMS-IM-Voice- Advertising Scalable and reliable delivery of messages Personalized messaging Open Services Delivery Platform Power Mobile Networking and Marketing Mobile Data Services Authentication -Charging-Identity Make mobile data services chargeable: real-time, flexible, convergent Reduce time to revenue Maximize revenue per Megabyte Mobile Data Charging Optimisation-Caching- Policy Management Optimize mobile data traffic profiles & user Quality of Experience Control operator costs Enable mass-market roll-out Mobile Data Control NETWORK AGNOSTICCARRIER GRADE SECUREREAL-TIME

24 Version No: 1.0 / Status: Final Global Experience 24 © 2010 Acision BV. All rights reserved 2000 deployments in 100 countries across 6 continents Customers include 8 out of the top 10 global mobile operators

25 Version No: 1.0 / Status: Final Acision Innovation Network Worldwide syndication Global network, local intelligence

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