Version No: 1.0 / Status: Final Trends in The Telecoms Market Trends in Middle East and Africa Managing the Mobile Data Revolution Leadership & Innovation in Mobile Data Agenda
Version No: 1.0 / Status: Final Source: Informa; Future Mobile Operator Business Models April 2008 Amounts in $Bn From Communications to Data 2006 Voice/Text 2009 Voice/Data 2012 Total Operator revenue 1.059 2008 Total Operator revenue 821 2012+ Data Communications 3
Version No: 1.0 / Status: Final No service will have more impact… Middle East & Africa Traffic will grow >140% each year in MEA (in TB/Month) Source: Cisco, Informa 2009 Slide Number: 14 2008 2009201020112012 2013 MEA: Terabytes per month (000) 10 20 30 40 50 60 70 80 69 times growth CAGR 133% 1,7k 4,3k 10k 24k 54k 120k 120 Traffic per sub to grow 12 times faster (2008 = 100) 2008 2009201020112012 2013 Traffic Growth ME&A (69x level of 2008) Relative growth, where 2008 = 100 2000 3000 4000 5000 6000 7000 8000 9000 MB subscribers in ME&A (11x level of 2008) 1000 72% 60% 57% 56% 57%
Version No: 1.0 / Status: Final Control Cost No P2P during peak Max 1 GB before 18:00 hr Unlimited browsing after 20:00 Download max 500kb at peak Free WiFi at predefined spots VOIP priority over P2P Tiered QoS Levels Usage Location Speed Application Time Priorit y
Version No: 1.0 / Status: Final Manage quality of experience When cell congestion occurs Identify cell and users within cell Prioritise key customers and key services (e.g. browsing) Address other services (such as p2p and video) case by case Minimise the amount of people affected Spend control When I roam, block P2P traffic and limit video to 500MB I am on post pay, alert me when I have spent over 50$ When roaming, please reduce my internet speed so I dont overspend
Version No: 1.0 / Status: Final Raise ARPU Family Package Business customer Gaming Package Fixed/Mobile bundle Roaming Package Happy hour VAS: Security, Virus control Add sponsored packages Tiered Pricing & Packages Bundle Time Application Location User segment Priority Speed
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