Presentation on theme: "Key success factors in International Student Recruitment"— Presentation transcript:
1 Key success factors in International Student Recruitment Presented by Christine Whittaker
2 INTRODUCTIONInternational Education Link, better known as, Edulink, is a student recruitment company.The company operates out of Johannesburg, South Africa and recruits throughout the SADC region.The company’s background spans 24 years of trading, marketing and recruitment activities in and out of Africa beyond the globe to many partners.
3 OUR GLOBAL PARTNERSEngland, Scotland and Wales - Highly ranked Universities and CollegesIreland - Medicine SchoolCanada – Universities and High SchoolsUSA – Foundation Colleges and UniversitiesDubai – Modern University linked to Highly ranked Scottish UniversityHungary – Medicine SchoolCyprus – Affordable UniversitySouth Africa – A Level Colleges, International High Schools with boarding facilities, Flying SchoolsLe Cordon Bleu Schools – Worldwide
4 AFRICAN MARKET Some Statistics about this Market: The population of Africa has grown exponentially over the past century, and consequently shows a large youth bulge, more than 40% of Africa’s population is under the age of 15 and this is our growing market!Education is vital to grow and sustain the development of the African continent. The population doubled in the period 1982–2009 and quadrupled from 1955–2009, according to United Nations estimates
5 SADC - MARKET SIZE AND POTENTIAL / SOME ASTOUNDING FACTS... THE SADC REGION This region offers huge potential and boasts a population of 237million which is far greater than the population of West and East Africa combined. When observing the map above, you will be able to appreciate the sheer size of the SADC region.
6 THE SADC REGION IS VERY DIVERSE AND IS MADE UP OF MANY DIFFERENT CULTURES This diversity stems from colonial days, and besides the local dialects spoken the main languages of communication are:Angola – PortugueseNamibian – German, English and AfrikaansBotswana – EnglishZimbabwe – EnglishZambia – EnglishDRC – French and EnglishMalawi – EnglishTanzania – EnglishMozambique – Portuguese and EnglishSwaziland – EnglishLesotho – EnglishSouth Africa – English, AfrikaansOur marketing teams are able to relate to all these various cultures
7 UNDERSTANDING THE MARKET The market is diverseUnderstand what your target student market requires- affordability and good academic teachingUnderstand what your tertiary institutions can offer.
8 KEY ELEMENTS TO PROVIDE TO STUDENTS - INSTITUTION WISE.... A mixed selection of institutes globally which offer a selection of study styles, courses and destinations to cater to all students needsNot every students is an academic and include institutions which offer a lower entry criteria, i.e. colleges and foundation collegesHighly ranked universities are always a strong draw card and add credibilityAffordability is important – include affordable institutes in the portfolio
9 STUDENT SUPPORT IT IS IMPERATIVE THAT STUDENTS ARE OFFERED A FULL SUPPORT SERVICE Free counselling to students and parents – most importantly it is parents who will be funding the studies and whose concern it is for the student’s safety and correct study choice.Treat every student personally and make them feel important – a university choice is probably the first most important decision a student will makeAssistance with student loans and scholarships where possibleAssistance with visasAssistance with travel plansOrientation – crucial – this is a new experience for studentsKeep in contact with your students to ensure they have settled in well, the student liaison role is key, as happy students are your best ambassadorsGraduate employment links to studentsonce they have graduated
10 STAFFCreate a work team who relate well to students and understand your brandInclude a cross culture in your team so that all students can identify with themA young dynamic recruitment and marketing team is key – they will make the application process appealing to prospective studentsTeam spirit amongst your staff is crucialEngage a Student Liaison Officer to support students in the application process and beyond
11 MARKETING TOOLSSocial media marketing is the new trend– take your marketing to your student’s levelMake the application process a fun and rewarding experience to studentsProvide creative marketing material“Give to Get” – prizes, competitions, quizzes, study aids
12 ENGAGE YOUR TEACHERSDevelop a strong bond with your teachers – they deal with your prospective students each day and form a strong referral sourceTrain your teachersEngage your teachers in new developmentsSend out newsletters to your teachersReward your teachers – outings and pamper days
13 CREATE AWARENESS TO YOUR BRAND AdvertiseHold promotionsRun presentations at schoolsAttend all School Career DaysMarketing teams to be constantly out in the marketplace
14 Engaging a strong working relationship with strategic partners is crucial SchoolsMinistries of Education in countries targetedBanks – to provide student loansProviders of scholarshipsVisas - Border Control AgenciesSTRATEGIC PARTNERS
15 A strong back office is crucial to your success and to ensure that student’s applications are dealt with promptly, efficiently and professionallyCompetent admission staffVisa assistance and travel assistance supportBACK OFFICE SUPPORT
16 KEEP IN CONTACT WITH STUDENTS ABROAD Keep in touch with your students regularlyRemember them on their birthday and at special holiday times, this is the time they might get homesick. A happy is always welcomed!Appoint a SADC Student President at universities you work with to provide student welfareAsk students for their news and latest photos and post these on your website for new potential students to viewKEEP IN CONTACT WITH STUDENTS ABROAD
17 GRADUATE SUPPORTLink up with large multinational companies who scout for promising graduates and create a link for students to gain employment once they have graduated.Develop and engage your alumni market – this is one of your most valuable recruitment aids.
18 MOST IMPORTANTLY !To be truly successful, run your operation as a commercially driven business, strategize and think globallyBe passionate about the vision for your business“There is no passion to be found playing small – in settling for a life that is less than the one you are capable of living” – Nelson Mandela
19 GIVE BACK TO YOUR COMMUNITY, YOUR COUNTRY AND WATCH IT GROW! Education forms the vital foundation to build our countries on...“If you are planning for a year – plant a crop,If you are planning for a decade – plant trees,If you are planning for a century – educate people”
20 www.int-edulink.co.za THANK YOU Hope you have found this presentation interestingIt has been a pleasure sharing it with youTHANK YOUPhone: /2/2